Marketing Manager - B2B

The B2B Marketing Manager will own the end-to-end management of Treehouse’s enterprise acquisition program. This role reports to the VP of marketing and will work closely with fellow members of the marketing team and inside sales teams.

The manager develops, executes, and optimizes a clearly defined, cross-channel marketing plan to acquire new enterprise customers for Treehouse. The successful candidate must be an organized self-starter; the marketing team works in a very fast-paced environment with needs and goals often changing quickly based on performance. The ability to adapt to rapid changes is a must. The manager will be an early hire on a growing marketing team at an innovative company that is primed to scale.

• Develop and execute against an iterative testing pipeline of digital and offline marketing channels, including content, display, tradeshows, and SEO, to acquire new enterprise customers

• Collaborate with the other members of the marketing team to to deliver focused marketing messages across existing paid and owned channels, including: paid search, affiliate, PR, and social media

• Work closely with inside sales team to identify and target the most profitable categories of enterprise clients Partner with VP to develop and refine targeting, positioning, and branding of B2B products

• Constantly monitor key competitors and share insights across the team Develop and utilize channel-level dashboards to drive optimization decisions

• Utilize exceptional project management skills to ensure projects are delivered on time and within budget

• May occasionally travel domestically

• Requires 4-6 years of B2B marketing experience, ideally in a SaaS and/or subscription business

• Demonstrated skills in launching, scaling and optimizing new B2B acquisition programs, Hands-on experience with CRM platforms such as Salesforce

• Very strong analytical skills, with deep experience using Google Analytics

• Motivated self-starter with a sense of ownership.

• Fearless in the face of uncertainty

• Attention to detail and accuracy

• Committed to working cross-functionally in a collaborative, team-centered environment

Education

• We give props to candidates with great degrees. We’re more interested in your experience, life story, and demonstrable skills.

In addition to joining a fun and innovative company and working in a team-centered, flexible workplace, you’ll enjoy the following:

• Healthcare: Full coverage for medical, dental, and vision insurance for you and your family

• PTO: 18 days paid time off, 9 federal holidays, and 1 week off late in December

• Retirement: 401(k) contribution match - Dollar-for-dollar up to 6% of your salary

• Continued Learning: $1,500 annual education budget (conferences, books, classes, etc.)

• Friends & Family: Share Treehouse learning with the ones you love ($1,000 annual value)

• Phone Allowance: Monthly contract compensation and reimbursement for annual/bi-annual replacement

• Free lunch every day

* Benefits are subject to change

Treehouse is an education technology company. We're on a mission to make technology education affordable and accessible for everyone in the world. Our goal is to take our Students from beginner to job-ready, and then place them in a great job. Come join us and do the best, most meaningful work of your career.