Acting on Feedback3:17 with Hope Armstrong
Learn how to evaluate and prioritize feedback so you can improve your design work.
Now, that you've gotten feedback what do you do with it? 0:00 You can't and shouldn't try to implement every single piece of feedback. 0:02 If you did you'd end up running around in circles, 0:07 producing very little meaningful work. 0:10 And even worse, you might lose sight of what's most important for 0:13 the user of your design. 0:16 First, acknowledge the feedback. 0:18 At a minimum it can be, thanks for the feedback, I'll consider it. 0:21 If it's outright mean spirited, leave the situation and don't escalate it. 0:26 If you aren't sure how you'd like to act on the feedback, 0:31 it's okay to say you'll get back to them. 0:35 You don't need to agree or disagree right away. 0:37 If you feel guilty for taking the time to think it through, 0:41 communicate to the critic that this is important for you to get right. 0:44 So you want time to reflect on it. 0:48 When you're ready filter the feedback into the categories of constructive and 0:51 non-constructive. 0:56 For everything that's constructive first focus on the positive feedback. 0:58 It could be tempting to skip over the compliments and 1:03 instead focus on the negative feedback. 1:06 Allow yourself time to appreciate the positives and allow it to soak in. 1:08 Then recognize the constructive negative feedback. 1:14 This feedback highlights areas for improvement. 1:18 For example, 1:22 if the goal of this page is to communicate the differences in subscription features, 1:23 it's difficult to visually compare the features since they aren't aligned. 1:28 This is helpful because it points out a weakness by comparing it to the goal. 1:33 Make a list of the feedback you'd like to act on, 1:37 and create a to-do list for yourself. 1:40 For any non-constructive feed back, evaluate if it requires a follow up. 1:43 For instance, if a critic is making an incorrect assumption about 1:48 the target audience, share that knowledge, they may simply not be aware. 1:52 There may be feedback you disagree with, stand up for 1:57 your decisions by carefully explaining your opinion. 2:00 Express yourself in a non-defensive way. 2:04 Referencing the other person's comment, noting that you heard them, 2:07 then responding with your perspective. 2:11 It's worthwhile to note that you may receive different feedback that's 2:13 ultimately subjective. 2:18 Sometimes there is a great area in our work and 2:19 there isn't an expressive right or wrong. 2:22 This ambiguity can be confusing to manage How do you decide on a direction? 2:25 In design we can lean on design principles, fundamentals, heuristics, 2:30 personas, and usability studies to decide on the best direction. 2:35 However, when it comes to the nuances of visual design, 2:40 it can be a challenge to come to an agreement. 2:44 Look at trends and the feedback you receive. 2:47 If you hear the sentiment once, note it and move on. 2:50 If you hear the same feedback over and over, it's a trend and 2:54 is meaningful to act on. 2:59 As you gain experience, feedback will become easier to handle. 3:00 I hope the concepts taught in this workshop have prepared you for 3:05 your next review. 3:08 If you like to learn more about handling feedback, 3:09 check the teacher's notes below for more resources. 3:13
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