Assignment: Empathize!2:11 with Tomer Sharon
Your assignment prior to moving on to the next section is to exercise empathy.
Whitney Hess, "What’s Your Problem?"
Stephen Corey, "Professed attitudes and actual behavior"
Ron Cutler, "Why are the British so bad at washing their hands?"
Josh Seiden, "Replacing Requirements with Hypotheses"
Eric Ries, "The Lean Startup"
Brad Feld, "Problem Solving Versus Empathy"
Indi Young, "Practical Empathy"
Your assignment prior to moving on to the next section is to exercise empathy. 0:00 Let's continue our joint interest in grocery shopping. 0:06 I want you to go to the nearby grocery store, and 0:09 observe four people in one of the following situations. 0:13 Pick only one situation. 0:17 Trying to decide what to buy. 0:19 Waiting in line, checking out, or handling kids. 0:22 Write down your observations on a piece of paper as you stroll through the store. 0:28 Don't talk to anyone. 0:33 Just watch people. 0:35 Try to identify their challenges, pain points and delights. 0:36 Make a list of at least five observations. 0:41 After you're done get out of the store and very quickly review your list. 0:44 Answer the following questions to yourself. 0:50 One, what were the biggest frustrations and why? 0:53 Two, what's one hypotheses you can develop? 0:57 Here's a template for you to use to state your hypotheses. 1:01 We believe that doing this for these people will achieve this outcome. 1:05 We'll know this is true when we see this market feedback. 1:12 Now an outcome is the change in the world after we create this product or service. 1:16 And the third question is what is one idea, 1:22 based on your observations, that can solve one of the problems you witnessed. 1:26 By answering these three questions, 1:32 you're on your way to begin to empathize with people. 1:34 Intentionally understanding the thoughts of others takes you away from your own 1:39 sense of the world and moves you into the view of your users or potential customers. 1:44 By stating your hypotheses, and testing to validate or 1:50 invalidate them, you make sure you're doing the right thing. 1:54 Instead of asking yourself if you can build this product, 1:58 empathizing with people by uncovering problems they care about, 2:02 helps you ask a more important question. 2:06 Should you build this product? 2:09
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