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Big Ideas3:04 with Devin O'Bryan
There are several methods to generating big ideas. In this video, we’ll be creating small vignettes to get our ideas onto paper.
- Big Idea – a holistic and open-ended solution to a user’s pain based in a user’s motivation or needs.
- Feature – a prescriptive non-holistic response to a user’s pain based in technology.
- Vignette – a brief but descriptive depiction of events.
- “Getting Caught in the Weeds” – an idiom that refers to being distracted by details and losing sight of the intended purpose.
- Self-compassion – allowing for kindness and mindful forgiveness of oneself during times of failure
10 Qualities that Define Better Big Ideas, by Chris Wirthwein
Defining “self-compassion” with Dr. Kristin Neff
- Techniques for creating visually pleasing vignettes. While these tips are demonstrated within a physical space, the concepts can easily be replicated digitally.
Big ideas, these are the real differentiators of a user's experience.
Big ideas are holistic and open ended solution to user pain.
They often use metaphor or analogies to describe the experience.
For instance, have you ever described something as the Uber of something?
Or maybe you've said it's sort of like if Google and fill in the blank teamed up.
Big ideas are not the same as features.
Features are instead prescriptive technology-based solutions
to immediate interface problems.
Let's try this, instead of the Uber of something example for a big idea.
A feature version of this would be,
imagine cars moving all over a map on your screen.
With their distance formatted as time displayed above them.
Features aren't bad, but they tend to only address smaller interface-based
subsets of the larger experience issues.
There's a phrase, getting caught in the weeds.
It's used to explain this moving into details too quickly and
missing out on the larger purpose.
It refers to being on a journey, losing your focus, and moving off the well-worn
and trusted path that you should be on, and then getting lost as a result.
When you've been caught in the weeds,
it's important to mention, you are not your user.
Meaning there may be something that you want to add to the experience.
But this is all about stable Sarah's needs, not yours.
When in doubt, go back to your empathy map and keep your ego in check.
Now that we've defined big ideas versus features, take 20 minutes.
To draw a big idea vignette that references something in the real
world that could solve your users' pain.
A vignette is a brief but descriptive depiction of events.
A quick note, when ideating, be self compassionate.
Self compassion is allowing for kindness and
mindful forgiveness of oneself during times of failure.
If you're taking risks, which you should be,
you need to stay judgment free of your drawing ability and your initial concepts.
Creativity will be most easily fostered in a judgment free zone,
the time for constraints will come later.
And just as a reminder, stable Sarah needs greater consistency,
transparency, and assurance.
And after our ideation session,
our big idea will address all three areas of pain to varying degrees.
We will personify that idea as though it were a human guide for
the process, and call it the seasoned concierge.
In the next video,
we will get to know our new friend on the checkout process by creating a storyboard.
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