Big Ideas3:04 with Devin O'Bryan
There are several methods to generating big ideas. In this video, we’ll be creating small vignettes to get our ideas onto paper.
- Big Idea – a holistic and open-ended solution to a user’s pain based in a user’s motivation or needs.
- Feature – a prescriptive non-holistic response to a user’s pain based in technology.
- Vignette – a brief but descriptive depiction of events.
- “Getting Caught in the Weeds” – an idiom that refers to being distracted by details and losing sight of the intended purpose.
- Self-compassion – allowing for kindness and mindful forgiveness of oneself during times of failure
10 Qualities that Define Better Big Ideas, by Chris Wirthwein
Defining “self-compassion” with Dr. Kristin Neff
- Techniques for creating visually pleasing vignettes. While these tips are demonstrated within a physical space, the concepts can easily be replicated digitally.
Big ideas, these are the real differentiators of a user's experience. 0:00 Big ideas are holistic and open ended solution to user pain. 0:05 They often use metaphor or analogies to describe the experience. 0:10 For instance, have you ever described something as the Uber of something? 0:14 Or maybe you've said it's sort of like if Google and fill in the blank teamed up. 0:19 Big ideas are not the same as features. 0:25 Features are instead prescriptive technology-based solutions 0:29 to immediate interface problems. 0:33 Let's try this, instead of the Uber of something example for a big idea. 0:36 A feature version of this would be, 0:41 imagine cars moving all over a map on your screen. 0:44 With their distance formatted as time displayed above them. 0:48 Features aren't bad, but they tend to only address smaller interface-based 0:52 subsets of the larger experience issues. 0:57 There's a phrase, getting caught in the weeds. 1:02 It's used to explain this moving into details too quickly and 1:05 missing out on the larger purpose. 1:08 It refers to being on a journey, losing your focus, and moving off the well-worn 1:11 and trusted path that you should be on, and then getting lost as a result. 1:16 When you've been caught in the weeds, 1:21 it's important to mention, you are not your user. 1:24 Meaning there may be something that you want to add to the experience. 1:28 But this is all about stable Sarah's needs, not yours. 1:32 When in doubt, go back to your empathy map and keep your ego in check. 1:36 Now that we've defined big ideas versus features, take 20 minutes. 1:42 To draw a big idea vignette that references something in the real 1:48 world that could solve your users' pain. 1:53 A vignette is a brief but descriptive depiction of events. 1:56 A quick note, when ideating, be self compassionate. 2:02 Self compassion is allowing for kindness and 2:07 mindful forgiveness of oneself during times of failure. 2:11 If you're taking risks, which you should be, 2:15 you need to stay judgment free of your drawing ability and your initial concepts. 2:18 Creativity will be most easily fostered in a judgment free zone, 2:24 the time for constraints will come later. 2:30 And just as a reminder, stable Sarah needs greater consistency, 2:33 transparency, and assurance. 2:37 And after our ideation session, 2:39 our big idea will address all three areas of pain to varying degrees. 2:41 We will personify that idea as though it were a human guide for 2:47 the process, and call it the seasoned concierge. 2:52 In the next video, 2:57 we will get to know our new friend on the checkout process by creating a storyboard. 2:58
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