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The final part of the process is arguably the best part — showcase the work! It's also important to schedule a closure meeting with our client.
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The final part of the process is arguably the best part.
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Showcase the work.
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Take some photography of any print media or screens highlighting interfaces.
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It's also time to prep your files for your portfolio and write
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a little about your process for a case study or blog post.
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Be proud of your work and show it off.
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This is the work that will yield new clients and projects.
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But before getting ahead of ourselves, it's important to reflect a little bit.
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Ask yourself, and your team, a few questions in regards to the process.
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Did it work well for this client?
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Did they seem to comply and understand each step?
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What went wrong, and what could've been done differently for a smoother project.
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It's also smart to schedule a closure meeting,
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and ask your client some of the same questions.
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Have your own answers ready for the sake of discussion.
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Ask them candidly, what went well?
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What went poorly, and how was communication?
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And what would they have done differently?
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Don't let emotions get in the way here.
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This is to get honest answers to refine and hone the process for future clients.
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Be sure to thank them for the involvement and fun along the way.
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We planned this about a week or two after the project, so the
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client has had time to dig into the brand assets and guidelines document.
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Get familiar with the new brand image.
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And remember, always be available for your client, even after the project ends.
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Being supportive of their new brand goes a long way.
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Help maintain the brand you built, and support your client's endeavors.
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Former CEO of Disney, Michael Eisner said, a brand is a living entity.
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Be there to help keep that living entity alive and well.
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