Showcase the Work

The final part of the process is arguably the best part. 0:00 Showcase the work. 0:03 Take some photography of any print media or screens highlighting interfaces. 0:05 It's also time to prep your files for your portfolio and write 0:09 a little about your process for a case study or blog post. 0:12 Be proud of your work and show it off. 0:16 This is the work that will yield new clients and projects. 0:18 But before getting ahead of ourselves, it's important to reflect a little bit. 0:22 Ask yourself, and your team, a few questions in regards to the process. 0:26 Did it work well for this client? 0:30 Did they seem to comply and understand each step? 0:32 What went wrong, and what could've been done differently for a smoother project. 0:35 It's also smart to schedule a closure meeting, 0:39 and ask your client some of the same questions. 0:41 Have your own answers ready for the sake of discussion. 0:44 Ask them candidly, what went well? 0:47 What went poorly, and how was communication? 0:49 And what would they have done differently? 0:52 Don't let emotions get in the way here. 0:54 This is to get honest answers to refine and hone the process for future clients. 0:56 Be sure to thank them for the involvement and fun along the way. 1:00 We planned this about a week or two after the project, so the 1:04 client has had time to dig into the brand assets and guidelines document. 1:07 Get familiar with the new brand image. 1:11 And remember, always be available for your client, even after the project ends. 1:13 Being supportive of their new brand goes a long way. 1:18 Help maintain the brand you built, and support your client's endeavors. 1:21 Former CEO of Disney, Michael Eisner said, a brand is a living entity. 1:24 Be there to help keep that living entity alive and well. 1:30