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The final part of the process is arguably the best part — showcase the work! It's also important to schedule a closure meeting with our client.
The final part of the process is arguably
the best part.
0:00
Showcase the work.
0:03
Take some photography of any print media
or screens highlighting interfaces.
0:05
It's also time to prep your files for your
portfolio and write
0:09
a little about your process for a case
study or blog post.
0:12
Be proud of your work and show it off.
0:16
This is the work that will yield new
clients and projects.
0:18
But before getting ahead of ourselves,
it's important to reflect a little bit.
0:22
Ask yourself, and your team, a few
questions in regards to the process.
0:26
Did it work well for this client?
0:30
Did they seem to comply and understand
each step?
0:32
What went wrong, and what could've been
done differently for a smoother project.
0:35
It's also smart to schedule a closure
meeting,
0:39
and ask your client some of the same
questions.
0:41
Have your own answers ready for the sake
of discussion.
0:44
Ask them candidly, what went well?
0:47
What went poorly, and how was
communication?
0:49
And what would they have done differently?
0:52
Don't let emotions get in the way here.
0:54
This is to get honest answers to refine
and hone the process for future clients.
0:56
Be sure to thank them for the involvement
and fun along the way.
1:00
We planned this about a week or two after
the project, so the
1:04
client has had time to dig into the brand
assets and guidelines document.
1:07
Get familiar with the new brand image.
1:11
And remember, always be available for your
client, even after the project ends.
1:13
Being supportive of their new brand goes a
long way.
1:18
Help maintain the brand you built, and
support your client's endeavors.
1:21
Former CEO of Disney, Michael Eisner said,
a brand is a living entity.
1:24
Be there to help keep that living entity
alive and well.
1:30
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