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Establishing Yourself Online3:07 with Dan Gorgone
Working in the tech industry requires that you have an online presence, but you must have a strategy to ensure that what you create will be impressive and compelling, and accurately communicate what you’re all about.
If you want to work online, you have to be online. 0:00 It's as simple as that. 0:04 Working in the tech industry requires that you have an online presence 0:06 so other professionals can find you, especially potential employers. 0:09 But you have to have a strategy to ensure that what they find 0:14 will be impressive and compelling 0:17 and accurately communicate what you're all about. 0:20 Before we begin, let's determine what kind of online presence you have already. 0:23 Try out this activity for yourself. 0:28 And I'm sure it's something you've probably already done before. 0:31 Using your favorite search engine, type in your name and see what results appear. 0:35 There may be websites, blogs, social media profiles and more. 0:40 In some cases, you might also be competing with others with similar names. 0:44 But consider this professional scenario: 0:49 If a friend or contact passed your name on to someone looking to hire a web designer 0:53 or coder, what would they find online? 0:58 Would they be able to find you easily, or would it be more challenging? 1:01 And if they did find you, are they finding accurate, up-to-date information 1:07 that would help you get a job? 1:11 Or do you have some content online that's not so flattering? 1:14 A personal audit will provide you with the current state of your online presence 1:18 and give you ideas on how to improve it now and in the future. 1:22 Now let's take our activity a step further. 1:26 Do you have a personal website at your own domain name? 1:30 If so, is your site something simple like a Tumblr blog, 1:35 maybe something built in WordPress, 1:39 or is it something you've customized yourself? 1:41 Does it reflect your personal information, your professional experience, or both? 1:44 Whether you feature blog entries, a project portfolio, or more, 1:51 it's a good idea to consider building your own website 1:55 if it would give you the right opportunity to promote yourself. 1:58 Building one can mean having complete control over the content, 2:02 design, and the way it works. 2:05 You have an opportunity to show off the great design and coding skills you've acquired, 2:08 but understand the disadvantages as well. 2:13 With your own site, you must be disciplined enough to keep it up to date. 2:15 You have to ensure it's always working and be the one to fix it if it's not. 2:20 Beyond your own website, you should absolutely consider establishing profiles 2:26 on the major social networks. 2:31 Twitter, Facebook, and LinkedIn are sites you should be on 2:33 if you want to work in the tech industry. 2:37 We'll discuss how to use these sites coming up. 2:39 But for now, you should sign up to at least get the right handle or username. 2:42 A helpful advantage for personal branding is to have the same username 2:47 across multiple networks. 2:51 It strengthens your presence and makes it much easier to remember your URLs as well. 2:53 Make it as easy as possible to find you across various networks 2:58 and the better the chances are they'll connect with you. 3:03
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