Introduction to Personal Branding

[Careers Foundations with Dan Gorgone] [Personal Branding Deep Dive] 0:00 Now that we've looked inward to determine what matters to us most, 0:04 it's time to take what we've learned about ourselves 0:08 and start communicating to the world. 0:12 Personal websites, industry blogs, and social media 0:14 allow individuals to promote themselves to an online audience like never before. 0:17 Just like corporate branding, personal branding is all about establishing who you are 0:23 and what you do. 0:27 However, in this case, your focus is to create content 0:29 that reflects your individual personality, interests, skills, and expertise. 0:32 But this is more than just a resume. 0:39 It's about proving to others—and perhaps yourself—how serious you are 0:41 about the path you've chosen. 0:46 Your dream job will not magically appear. 0:49 While improving yourself and your skills, you also have to work 0:52 to increase your chances to get the job you want. 0:56 Personal branding might sound like posturing or showing off, 0:59 but if you want anyone to believe in you, you have to believe in yourself. 1:03 In this series of videos, we'll discuss some of the ways 1:08 you can establish your own personal brand by targeting the right channels, 1:11 sharing the work you've done, and creating great content. 1:15