Curate Your Presence2:29 with Pasan Premaratne
The first thing you should be doing when you're looking for a job, especially one in the tech industry, is curating your online presence. In this video, we'll go over some common social media mistakes and how you can correct them.
The first thing you should be doing when you're looking for a job, 0:00 especially one in the tech industry, is curating your online presence. 0:02 In this day and age, it is naïve to think that people aren't checking you out on the Internet. 0:06 I mean, what's the first thing that you do when you want to know more about someone? 0:11 You look them up on Facebook or Twitter or LinkedIn. 0:15 Companies hire not only for skill level, but also for cultural fit. 0:18 In big companies, this may not be such a priority. 0:22 But with smaller firms, people like to hire those that they think they can work well with. 0:25 Social media provides access to a wealth of information 0:29 that may influence hiring decisions. 0:33 In any case, it is always good to think about what you're putting out there 0:35 and to curate your online presence. 0:38 Let's quickly go over some of the things that you should be mindful of. 0:41 First off, obviously, don't bad mouth your current or previous employers. 0:44 It has become quite normal to vent about your workplace or boss on social media. 0:48 Keep in mind that future employers might be looking for this type of information. 0:52 Not all companies are like that. Some don't care what you put online. 0:56 But you never want to decrease your chances of getting a job 1:00 for something as simple as this. 1:03 Now if you really want to vent on social media, 1:05 at least make your profile private. 1:07 Secondly, don't let unprofessionalism linger through your presence. 1:09 What I mean by this is try and avoid any crazy photos, 1:13 crude or crass comments all over your page, and things like that. 1:17 Don't bash your coworkers, either. 1:20 All these things may make you seem like you're someone that's difficult to work with. 1:22 Social media has made it easier for recruiters to judge what kind of person you are 1:26 and whether you'd be a great cultural fit. 1:31 Don't let that get in the way of you getting your dream job. 1:33 Social media has also made it easier for employers to weed out lies. 1:36 Do not provide any fake references or lie about your qualifications. 1:41 Most importantly, don't ever post anything that can be perceived 1:45 as racist, biased, or illegal. 1:49 And that's just a great thing to do in life in general. 1:51 But social media can also be used to your benefit. 1:54 You can really use the web to highlight any of your professional interests. 1:57 Use LinkedIn to show any relevant organizations you're part of, 2:00 and establish yourself as a thought leader by blogging and tweeting 2:04 out great industry- and job-relevant articles. 2:08 Now I want to emphasize the fact that not all companies are like this. 2:10 Younger tech companies may not care at all about your social media gaffes. 2:14 But, like I mentioned in the previous video, not all tech jobs are in tech companies. 2:18 Sometimes you might be applying to more old-school companies, 2:24 and you have to tread carefully. 2:27
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