You get the picture. 0:00 Your user has goals, and so do you. 0:01 Are the goals the same? 0:04 Your customer may want a new shirt. 0:06 And you may want $20. 0:08 It's important to see what the goals have in common. 0:10 The customer trades $20, what you want, for the shirt, what the customer wants. 0:13 If your customer wants to buy a shirt, and you give them one for 0:19 free, that helps the customer, but it doesn't get you any money. 0:22 If you want your customer to give you money, and they give you $20 0:27 with nothing in return, that doesn't make a lot of sense for the customer. 0:30 Keep in mind that your goals should be win-win, they buy a cool shirt, and 0:35 you get your money. 0:39 Your user wouldn't want to be short-changed and 0:41 you probably don't want to be short-changed either. 0:43 It's important to strike a balance where you both benefit from the interaction. 0:46 At the end of the day, the user will do what the user wants, so 0:51 it's important to align your goals with theirs. 0:55 A good way to visualize and remember this is by drawing a Venn diagram. 0:58 A couple of videos ago we made a list of the businessman's goals. 1:04 In the previous video, we looked at some of our goals. 1:07 The middle part of the diagram should be what both of you want, and 1:11 by seeing how they overlap you can see what helps both of you. 1:15 The businessman wants a ride to the airport, and 1:19 we want customers to use our app to get rides to places they want to go. 1:22 He wants the vehicle to pick him up promptly, so 1:26 he doesn't have to worry about not making his flight on time. 1:29 We want our app to work as efficiently as possible, so 1:32 we can serve the largest number of people. 1:35 So we both want the same thing. 1:38 However, we have other users. 1:40 Take a moment to think about what Social Sara and your third persona 1:43 want to accomplish and how you can find ways to help them reach their goals. 1:46