Consider the Use Case0:55 with Hope Armstrong
When choosing a typeface, consider the use case. Not all typefaces are perfect for every situation.
Good typography starts with choosing a good typeface. 0:00 No matter how nice graphical elements look on a page, 0:04 a choice of a bad typeface can quickly ruin it. 0:07 When entering into the process of choosing a typeface, first ask yourself, 0:12 where will it appear? 0:16 Well on the web, but we're on the web? 0:17 What's the context, or will be in a navigation, or 0:22 in the paragraphs, or in the headlines, or all of those? 0:26 Answers to these questions will determine if you're looking for 0:31 a text typeface that is engineered for small sizes to a variety of settings, or 0:34 a display typeface which tends to be more flashy, and works well at larger sizes. 0:39 These two descriptors deal with the size and function for 0:45 which a typeface is intended. 0:47 And the next two videos will look at how to choose a text typeface and 0:48 a display typeface. 0:53
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