[BLANK_AUDIO] 0:00 So, this is the, the design, Designing the Contextual Interface, session here. 0:01 My name is Joe Johnston. 0:07 I come from, a digital agency called Universal Mind. 0:09 I work there as. 0:15 The one of the directors of user experience, as well 0:16 as I have al little fun side job too there, I 0:18 do a lot of the, R & D development, as well, 0:20 with another colleague of mine that sits on the technologies side. 0:22 So we have a lot of fun, building some unique experiences, which I'll talk 0:25 to you a little bit about today and how that combines with the user experience. 0:29 There's some thing to follow me by, if you guys wanna Hit 0:34 me up on Twitter, or, read some of the articles on Medium. 0:37 I'm a big fan of Medium, articles. 0:40 A lot of great content there. 0:42 And I, [LAUGH] I don't know if you guys can recognize this device at the bottom. 0:44 But, that is a, [SOUND] well I think 0:49 that's the BlackBerry, device [LAUGH] back in the day. 0:51 Well, actually this thing is way in the corner. 0:55 I tried to cut it off as much as I could cuz I didn't wanna show it too much. 0:57 we do a lot of device playing so it's a, a lot of fun. 1:00 It's like the thing on my head, which is another story in general. 1:03 There was a session here earlier that talked a little bit about the 1:06 whole cyborg nature of wearing Google Glass and so I had them on. 1:08 For a while we've had them in R&D so. 1:13 Being able to, have a device like this and use 1:16 it in context of what we do on a daily, basis. 1:20 It's kind of a unique situation, and, I wear, I 1:23 wear the Google Glass in, in kind of two ways. 1:26 One for the R&D factor to test out some things, cuz we're trying to build 1:28 some connections with some apps that we have into the card metaphor of the design. 1:31 Which in of itself, is a pretty unique, 1:35 operating system, obviously there's a lot of talk right 1:37 now about you know, the terminology of glass 1:40 holes and all the people that are using them. 1:42 The privacy factors as well as. 1:44 >> [COUGH]. 1:46 >> The weirdness of, of talking to you guys through this thing right now and 1:46 know it's not on and it's not recording 1:49 you guys, which is always a weird question. 1:50 but, the other one is, is that, is that personal nature of. 1:52 Having a conversation with someone and then 1:56 seeing how they react to it, that's the 1:58 other thing, being a user experience person, 1:59 understanding how people react to, devices and technology. 2:01 I wear it out and about as much as I can, at 2:04 places like this, at a technology 2:06 conference, or related design and technology conference. 2:07 It's interesting to get your guys' feedback, from it as well. 2:10 There was a great session earlier in here talking about that. 2:12 And also just normal people that are on the street, 2:15 which is actually more fascinating to me than anything else. 2:17 So here's just some pictures that I took. 2:20 This is actually just this morning with Josh Clark talking, which you can 2:21 see a lot of similarities, great, great talker, speaker, I love listening to him. 2:23 And I'm sure most of you hit his talk this morning. 2:28 A lot of great content there. 2:30 You'll see some similar content as well 2:31 as some, [SOUND] connection points as well there. 2:33 So, you can see all the cards take some pictures up there 2:35 and they, and they do a little bit of, the great weather here. 2:38 Great, 99 degrees we'll get up today. 2:41 I'm from Grand Rapids, Michigan by the way. 2:43 So this kinda warm weather is, is nice 2:45 because we went through a very hard winter. 2:47 I think a couple weeks ago the ice finally melted on 2:48 lake Michigan, so we at least got that going for us. 2:50 So this, this is again the wall here. 2:54 So I, I try to get some picture prior to the conference just 2:56 to kind of show you guys how it works from a picture standpoint. 3:00 And I'll get into a little bit more. 3:02 If there's any questions, feel free to jump in. 3:03 This is, [SOUND] more of a conversational talk as I 3:05 get into it a little bit, but if there's any 3:07 Google Glass related questions, take them now a little bit 3:09 or we can take them at the end as well. 3:11 And I'll be free to, have you guys put on the glasses after the, 3:12 after the talk here and you guys can play with them a little as well. 3:15 And. 3:18 Throughout the conference, so if you see me, stop me, play with them. 3:19 Cuz it is a device that is pretty unique in 3:21 the sense that, obviously they're expensive, they're more of a beta. 3:23 [SOUND] People don't get a whole lot of chance to actually play with them. 3:25 And that's really the key is, trying to get people to 3:27 interact with this device, more than just seeing the, the the shows 3:29 on Saturday Night Live making fun of them as well as reading 3:33 all the articles, but getting a chance to actually look at it. 3:36 One story I wanted to tell was I was in Raleigh, North 3:40 Carolina at another conference, it was more of a marketing relating conference. 3:41 I was standing in line getting some barbecue, 3:44 it was actually really great barbecue truck there. 3:46 Funny thing is they had their market going on. 3:48 It was opening day for their, city market, farmer's market, so I went down there. 3:50 Hundreds of thousands of people down there. 3:54 It was crazy. 3:56 I was a little overwhelmed, but, I was walking around. 3:56 I said oh I'll take some pictures before the, the conference like I 3:58 did earlier, showing you some of the Vegas stuff and, and the conference. 4:00 So, the funny thing was, is that, I'm standing there, 4:04 eating my, sandwich, my barbecue sandwich, and these three, three 4:07 wonderful women were sitting there next to me, and they 4:11 turn around, it's like, is that the Google Glass thing? 4:13 I'm like, yeah, it is, and, and they started actually talking about it. 4:15 They weren't a part of any, tech conference, they weren't a part 4:18 of anything related to technology in general, but they knew what it was. 4:20 And they had some questions about it so I talked to them a little bit. 4:23 And I, and I said yeah you wanna try them on, I was like yeah. 4:26 So they played with it a little bit. 4:28 I said oh here's how it works. 4:30 It's voice activated, I can say okay glass take a picture. 4:31 So when I did. 4:33 [LAUGH] Obviously, these two were ready kind of. 4:35 And the, the one at the back was a little bit hey don't take a picture of me. 4:38 And that's the one key thing that you'll 4:42 notice is that the privacy factor which I'll 4:43 hit on a little bit, is the whole, 4:45 privacy of this wearable devices slash Google Glass 4:47 slash, anything that's related to, attached to myself 4:50 and my personal data, even down to your 4:53 phone, I mean how many people would actually 4:54 hand your phone over fo someone to use it,. 4:56 If they're lets say, someone's jogging and they forgot their phone and 4:58 they're sweating profusely in the 99 degree weather, would you be willing 5:00 to give your phone to someone so they can, slap their greasy 5:03 face up to their phone and then give it back to you. 5:05 So, there's always this privacy factor now with these wearable devices being 5:07 the privacy of your own data is even, deeper in that sense, so 5:11 I'm just gonna take a picture of you guys really quickly just to, 5:15 kind of get, you know, the bearings here, I'm gonna say okay, Glass. 5:17 And you guys can all like jump and holler and hoot. 5:20 And I'll say, and I was trying to take a note. 5:23 So here's the problem with Google Glass: it's all voice activated. 5:24 Sometimes it picks you up, sometimes it doesn't. 5:27 So let me go back here and say okay Glass, take a picture. 5:29 [BLANK_AUDIO] 5:32 All right, so we got you guys. 5:35 I'll put it up later when I get done talking. 5:36 You'll see it up on my Twitter handle there. 5:38 So, that's about how easy it was from taking pictures. 5:40 Obviously we can get into a whole deeper conversation 5:42 about, how it works and more of a enterprise related 5:44 session or, scenario cuz obviously the consumer markets a little 5:47 bit not really ready for it as we well know. 5:52 But I'm gonna take these things off because obviously it is 5:54 weird talking them to a bunch of people at a conference. 5:57 And I can't see very well cuz I don't have my contacts in, so I'm 6:00 gonna put my other glasses on which 6:02 are not Google Glasses, which are regular glasses. 6:03 So, let's jump into contextual design, so, 6:07 probably wondering what is contextual design, there's been 6:09 a little bit of conversations about it at 6:12 the conference so far which has been fantastic. 6:14 Josh Clark hit on some things about 6:17 how these digital, physical elements are coming together. 6:19 And that's kind of part of this as well. 6:21 But as you can see, this is, you know, the, the definition 6:23 of, of context, and, you know, it really doesn't make much sense. 6:26 So, what does it really mean? 6:30 Or, what, what I like to say is what the hell does that really mean? 6:32 And there's actually three main things that really make up context when 6:34 you boil it down and you wanna design something for contextual design approach. 6:38 And, and, and these are, are statements that seem like 6:42 they may be easy to do but, I'll tell you right 6:46 now they're pretty much the hardest thing you could possibly, 6:48 to figure out is actually understanding what these, these things are. 6:50 And that's what is the user trying to accomplish at that moment. 6:54 And, that moment is a very key, term that I use there because a lot of times 6:58 we gotta figure out exactly what they're trying 7:02 to accomplish in that context of what they're doing. 7:04 That's very important, very difficult to do. 7:06 And then where they try to accomplish it? 7:09 So, this is more or less location or facility 7:10 or where ever they might be doing it at. 7:13 And then, what are they trying to accomplish it on. 7:16 And that gets down to the actual physical device. 7:18 So they're using a Google Glass, so they're 7:19 using a tablet or they're using a phone. 7:21 So, those three things. 7:23 You boil that down and that's really how you start defining and understanding what 7:24 you need to start building for contextual 7:27 interface or contextual design kind of approach. 7:29 So I wanna take a step back and see how did we actually get here with, 7:33 with this contextual design approach and why these 7:35 things are starting to become more and more important. 7:38 Obviously mobile first, obviously it's, probably 7:40 something here at the conference that is, 7:42 a little bit older but I wanted to bring it up a little 7:43 bit and that's the, taking that approach of taking a application or, website 7:46 or, anything in general and thinking about 7:51 it from mobile pers, mobile perspective first. 7:52 And that's not only from, you know, designing it for 7:54 a particular screen or multiple screens or building a prototype. 7:57 It's actually down to even to the content. 8:00 We had a great conversation last night with 8:02 one of the, these great content strategists in 8:03 understanding that, and that's one thing that's very 8:05 important in all of these, is understand the content. 8:07 If it fix, fits in that context, not only the device, but also the context. 8:10 And then we get in the responsive web design, so 8:13 that's one of these approaches of building for mobile first. 8:15 So obviously, there's plenty of ways to, approach 8:18 responsive web design, adaptive, all those different things. 8:21 And then that's where contextual design, so it's this third tier of actually. 8:24 Taking all of the mobile first methodology, the responsive design 8:28 approaches and then boiling it down to a contextual design approach. 8:31 And that takes a step back again. 8:35 That was a great conversation, or great keynote yesterday morning. 8:37 >> [COUGH]. 8:40 >> From Sarah, talking about user research. 8:40 And that's, really what it boils down to. 8:42 A lot of re, user research, user understanding. 8:44 And, I wanna take a, a little sidebar here. 8:47 And anybody know the terminology, SoLoMo, at all? 8:50 No? 8:53 Not even you guys? 8:53 So, I added a little bit to it. 8:56 So, SoLoMo actually stands for social, location and mobility. 8:58 And those three things combined help to start formulating contextual design. 9:02 But those three things are pieces of information you can start to gather. 9:06 I added two more things to this, which I think is probably 9:10 more important than actually the other three and that's sensors and data. 9:12 So, if you could think about all these different types of devices, 9:16 different types of, obviously the beacons you're hearing all about in the 9:20 contextual kind of retail story experiences, 9:23 taking that information, you can now 9:26 start leveraging that data from that 9:28 information, actually building these very contextual design. 9:30 Designs for these individuals at that point 9:33 of time that they need something to happen. 9:36 So the, you gotta think about understanding the, the 9:38 full scope of the full context of that user. 9:40 Now you can gather that in that form of data 9:43 with all these different sensors that we're starting to see. 9:45 Josh Clark talked about some of those this morning and we're 9:47 being able to have access to those which is just phenomenal. 9:50 So, there's also another great article. 9:54 This is a couple years old, but Google wrote actually 9:56 a pretty lengthy document here, talking about the multi-screen world. 9:59 And then, and then, and how it, it, it's basically anytime and everywhere. 10:03 And context is always about, where we are and 10:06 then taking that story with us along the way. 10:09 And Josh talk, talked about. 10:11 Some of the stuff that Apple's coming out, which I'll touch on a little bit as well. 10:12 Taking that continuity of your information 10:15 as you go through those difference contexts. 10:17 But even down to, what's point out here at the end, is 10:19 even your attitude and your emotion is, is also a part of context. 10:23 What you feel and how you feel in that particular moment is gonna 10:26 determine how you interact with a piece of content or device or thing. 10:30 Be frustrated, or you could have something you needed immediately. 10:33 Maybe the speed isn't fast enough for you so all those 10:36 things play into the contextual design, you really have to think about. 10:39 There's really, that's what that really hard part about understanding 10:42 your user in that context is very difficult to do. 10:44 And there's ways to do that, with that at the graphic research 10:47 that understanding of, of users and watching them use it actually in. 10:50 In context of what they're trying to do. 10:55 I have a couple of links here at the 10:56 bottom and I I should have this presentation up, too. 10:58 You'll be able to jump into, so you don't need to type all these things in. 11:02 But it's a great article. 11:04 It has a tons of great content into it, into it as well. 11:05 But it actually tells a story of, how we use different devices at 11:08 different times of the day based on our context on what we're doing. 11:12 Like from, riding a train to work, to at work, to actually coming home or 11:14 actually sitting in a chair and using your 11:18 iPad or actually watching a TV that interactive. 11:19 So it's all based on your story and 11:22 attitude and where you are and what you're doing. 11:24 And then, of course I had to add a slide here with. 11:27 But obviously iOS 8. 11:29 As you all know, iOS 8 will be launching sooner, later this year in the fall. 11:31 Their whole OS in iOS 8 and the new 11:34 Mac OS is all gonna be tied together contextually. 11:38 Down to the messaging, the way the messaging works, notifications, all 11:41 the way down to how you use apps inside of the application. 11:44 And app developers can leverage this as well, so 11:47 it allows you to take, this example is pretty, simple. 11:50 Taking a excel spreadsheet which is in numbers here and then actually 11:52 showcasing how you can leave one spot and jump to the next. 11:58 Josh Clark showed a video of it from the Apple Keynote earlier this morning. 12:00 And it's called Continuity. 12:04 That's their whole approach is that they'll be able 12:06 to, take anything from writing in the stream an email. 12:08 Say you left off a sentence. 12:12 You pick up your phone and you can immediately come back 12:13 to that sentence that you left off and then continue your experience. 12:15 That Continuity, that flow is the kind of 12:18 design thinking you think about for your application. 12:20 Not only an iOS. 12:23 I know this is a very platform specific type of 12:23 experience, but you can work across all those different experiences. 12:26 >> [COUGH]. 12:29 Go to web. 12:30 Android, iPhone, TV, Glass. 12:30 Any type of device you'll start seeing coming out. 12:33 Think about how that Continuity of flow is gonna happen, because they are gonna jump 12:35 from one device to another in context, the way they are and what they're working at. 12:38 [SOUND] So, there's so great data, Loop W 12:44 actually leveraging his, his graph of data here. 12:47 This is actually data from. 12:50 An app that used to be called Read It Later but now it's called Pocket. 12:52 And what happens is you can save information 12:55 on the web and actually read it later. 12:58 Or in the sense put in your pocket and read it later. 13:00 So this graph represents iPhone users usage 13:03 over the course of duration of 24 hours. 13:07 These are for average, usage times. 13:08 And you can kinda see if you start laying across 13:11 these different types of contexts of what starts to happen. 13:13 You can take this data, this is just blanketed user data not really, obviously 13:16 observational data, you can start laying in times of days, and seeing that hey, the 13:21 morning is, is a pretty high spike cuz their probably on their phone or 13:26 their taking a morning commute, or their 13:29 taking a train, or taking whatever type of. 13:30 Travel they need to go to actually the morning they're drinking their 13:32 coffee and reading their phone, then they, then they have their commute. 13:36 Then obviously the work as, obviously should spike 13:38 down, hopefully so they're actually doing their work. 13:41 And then on their commute home it spikes back up again, 13:44 so maybe they're hopping back on their mobile phone or their tablet. 13:46 And then reading some information, or actually this case it's just all iPhone. 13:48 And then evening it spikes up and down a little bit. 13:52 You take that same data for that same app and you 13:54 put it on the iPad, overlay that same information, you can 13:57 start to see now, obviously, it's starting to be known that 14:00 the iPad is more of a lean back type of experience. 14:03 So I sit in my couch and reading information. 14:06 As you can see from the spike here, that evening usage is drastically 14:08 higher across the board on an iPad than it is on the iPhone. 14:12 So now you can start building that context that you know that from your, this. 14:15 This limited data, this point, is, you can take iPad users 14:19 for the pocket app is leveraged deeply on, in the evening. 14:23 So now you can start designing texture for 14:27 the iPad for that later evening type of design. 14:29 So taking just the research data here that you 14:31 see, you can start, figuring out contacts, context wise. 14:33 iPhone versus iPad and the, and the types of work that, 14:36 or types of travel through the day that a user may happen. 14:39 [SOUND] So there's a couple things I wanna kinda group together. 14:43 We tend to forget about, and it was a great, Josh 14:45 Clark hit on some great things about, the audio and how 14:47 contrans, you know, you can take data across multiple devices using 14:50 audio even ones you can hear and ones you can't hear. 14:53 But this is the great thing about context is 14:56 that we have these devices that are all audio capable. 14:58 The only avail, availability is, is just having it on all the time, which, with 15:00 iOS 8, now the audio is, the mike at least is always gonna be listening. 15:06 That lends to some privacy concerns, which I'll have 15:10 another conversation in a second, a couple of slides here. 15:12 So, with audio, that's a piece of context. 15:15 So now you can take your ambient sound and now start, using that for your 15:18 context and your design to see what's going 15:21 on if that's applicable inside of your application. 15:23 That's one audio we tend to forget sometimes. 15:25 Sometimes we think audio's only about maybe in games 15:27 or in video, or when they wanna listen to something. 15:30 But we can actually take that audio as 15:32 input and then create an experience around that. 15:33 [SOUND] The next thing is, is, it's been out for 15:38 a little while, the, the ability to tap into your calendar. 15:40 And this is again, all the privacy concern. 15:43 And there's always this leverage of, the, the privacy you're asking 15:45 for, has to be relevant to the value the user gets. 15:50 So, that's where our trade-off in comes in. 15:54 And there's been a great article actually on medium, 15:56 and I, I don't think I have it in 15:58 here, but it has a great explanation in iOS 15:59 cases, how to actually showcase how to privacy's gonna happen. 16:02 So it actually had these great messages that come 16:05 up, notifications, saying how to step through and tell the 16:07 person why I'm using your contacts, why I'm using 16:10 your, location, because it serves up you a better experience. 16:12 When we come to contextual design, we always 16:16 run into that case, that fine line between privacy. 16:18 And if, as long as your privacy you're asking for, and the person's 16:20 willing to give it up, they're, they wanna see the value you're gonna return. 16:23 So as long as you tell them what that is, you'll be able to get that. 16:26 That's where that leverage comes in, big time. 16:29 The, so the calendar part of things is great, in the sense 16:31 that now people open up that calendar, now you can start contextually. 16:34 Start serving up some stuff, so even to the point of, if you can look in to 16:37 see whose birthdays are happening, or when your 16:41 at a wedding anniversary, or if you're in a 16:43 store and you just started seeing the contextual, 16:44 ad beacon nature you can actually serve up, hey, 16:46 you may wanna get flowers for your wife, cuz 16:48 it's your anniversary tomorrow if you happen to forget. 16:50 So there's ways that you can, serve up and it brings 16:52 value to yourself, so the calendar is a big part of context. 16:54 And then, location. 16:58 We always think about location as GPS or in 16:59 certain now cases with diabeacons micro geolocation, proximity based location. 17:01 But this one was always great. 17:06 I, I grabbed this from Twitter when I was 17:07 talking a while back and someone made a reference 17:09 to, they wished the iPhone dictionary was location aware 17:12 so they could actually serve up names of streets. 17:15 Which I thought was fantastic if you think about it. 17:18 If you're out and about somewhere you're not normally, 17:20 like Las Vegas, let's say, and I'm out on a 17:22 corner somewhere and I wanna tell my friends I'm 17:24 here I don't happen to know the name of the 17:25 street, I kind of know it, wouldn't it be 17:27 great if it knew you were trying to say the 17:29 name of that street and actually come up and tell 17:31 you hey, this may be what you're trying to say. 17:32 IOS is getting there, iOS 8 I think with their notifications 17:35 and messaging system is starting to serve up some things like this. 17:37 That'd be great to see that so there's, location things you can think about that 17:40 aren't just I am in this spot, here I am, show me things around me. 17:43 It's actually taking location, incorporating it into your design, 17:46 and serving up a better experience giving that value. 17:49 That's the real big part. 17:52 [SOUND] So here's a great thing, this was also touched on a 17:55 little bit by Josh this morning was, how people are interacting with content. 17:58 While they're watching TV. 18:02 We always talk about the living room as contextual, the second screen. 18:03 But some people say the second screen is actually 18:07 the TV now, and these devices are the first screen. 18:09 That may be the case, we may be getting there soon. 18:12 But as you can see from the data here that is from 2012. 18:14 Obviously these are probably, ever changing. 18:18 Obviously email is still huge among the usage of information that people 18:20 are trying to do both during shows and, during commercials, but also it's, 18:25 it's more widely used as you can see the percentage with the, with 18:30 the tablet that also comes into play with earlier data I showed you. 18:33 That the, the tablet is more of a, lean back 18:37 experience and try to learn some of that, how many 18:40 people have actually kind of used your device while watching 18:42 a show, whether social email or sports or whatever, yeah, so. 18:45 It's a pretty high percent. 18:49 I mean this crowd probably is a little bit higher than normal but, my 18:50 wife does it all the time and she has nothing to do with technology. 18:53 She's in the healthcare field so she's always checking her email or 18:55 checking her Facebook and stuff, especially when Game of Thrones is on, 18:58 gotta make sure you, see all that fun stuff or at least 19:01 not look at your social media if you haven't watched Game of Thrones. 19:04 So don't want to give anything away. 19:06 But no, it's definitely an interesting space, 19:08 especially now with more and more smart TVs. 19:12 Obviously with, with Google getting in the 19:14 play, and Amazon just released their new phone. 19:16 Obviously tying into all their, their prime 19:18 data and obviously taking advantage of the 19:20 TV and leveraging how you can share content on the TV as well as. 19:23 Learn about information on TV. 19:26 Now, some of this data here represents that not a lot of 19:28 people are shopping as you can see by some of the stats here. 19:30 So, it's one of the things. 19:33 It's only 29% of 25 to 35 year olds shop on smart phones while they're watching TV. 19:35 So it's, not as high as you, would hope it 19:39 would be if you're a marketer trying to sell some products. 19:42 It's actually the, the, the other, social side of things. 19:44 And, obviously, seeking information is one that is, is up 19:47 there, but it's with a little bit older crowd of information. 19:50 Obviously, sports is always gonna be a giant, huge thing to see what's going.on. 19:53 To see sports scores or, at least, have those conversations. 19:56 So this is always, so remember the context of 20:00 TV living room, In that space, or in general. 20:02 How to leverage those devices. 20:05 Obviously we live in a multitasking world, maybe some good some bad, in that sense. 20:07 And then obviously the device, right? 20:13 The device is always in context and that's 20:15 huge because theres new devices every single day. 20:17 Just like yesterday. 20:19 The new Amazon Fire phone. 20:21 And obviously if you guys haven't seen it yet, go look at it. 20:23 There's some great new contextual things even down to facial recognition. 20:25 The head movement and doing some 3D stuff so it's a great new 20:29 device that would hopefully gonna push all the other devices a little bit further. 20:32 So new devices every day. 20:35 That even gets down to wearable devices. 20:38 There is obviously the Misfit that I was talking 20:39 about this morning, but there's tons of other ones, Mio. 20:41 Is another one which you'll see in my deck 20:44 as well and we have to start thinking about those. 20:46 More of the gestural design or gesture based content. 20:49 manipulation. 20:53 And I think Amazon has another kind of, a layer of that as well, in their new phone. 20:53 So, how do you start kind of, looking at some of these things? 21:00 And I, I kinda, related back to the 21:03 responsive design and kinda how we think about it 21:04 from a mobile first perspective and when you start 21:08 designing for internet application, website or whatever might live. 21:10 It's always about progressively enhancing that experience. 21:14 Knowing that if your application or experience 21:18 is going to be applicable across multiple screens. 21:22 Obviously, starting in that mobile world first, right? 21:25 So, and then thinking about it from, okay, well, how does it work 21:27 on this particular smaller screen, or the mobile device, what they would leverage? 21:30 How do I progressively enhance that experience? 21:34 Not necessarily starting at that large screen, 21:36 and then kind of working your way back. 21:39 If you think about it starting from a 21:41 mobile first perspective, on that mobile screen first. 21:42 Much easier to progressively enhance that experience and gain 21:45 more functionality and features and ability to do that. 21:48 It's a lot easier to be thinking in this fashion rather than going the other way. 21:51 Now obviously, the luxury of doing this is great if you're starting off from scratch. 21:54 Lot of times you're starting over there because you had an application 21:58 that's ten years old and you wanna try to take advantage of things. 22:01 Very difficult to do, and it's a lot of money to start over again. 22:05 So, there's a lot of intricacies to try to get here in 22:07 a medium space without, you know, wasting everything you've done over there. 22:11 But taking advantage of all the new things. 22:14 It's a very touchy, difficult thing to do. 22:16 But if, if you have the chance, try to get to that point. 22:19 I want to talk about this multi-screen kind of ability 22:22 and in again it was talked about this morning but 22:26 there's more than just obviously multi-screen sharing or even the 22:28 coherence, that, that's kind of the response of design approach. 22:33 This design studio out of Germany, they put together a nice kind of 22:36 info graphic on several different ways that multi-screen sharing can happen. 22:42 And I think this, idea of the different abilities to do this is 22:48 one that can context will be able to play a big role in. 22:53 And when we start thinking about. 22:56 How my phone interacts with my computer. 22:57 That's where the continuity of iOS comes into play. 22:59 They're taking advantage of many different versions of these in different ways. 23:02 So I just want to bring this slide up because I think it's 23:07 a great illustration of how there's different 23:09 ways to think about utilizing multiple screens. 23:11 So, to leverage that, I want to show a little videos. 23:16 This was something we put together in an R and D group at Universal Mind. 23:19 And what, I have a lot of videos here, 23:23 but I'll give a little, a little preamble here the. 23:24 So this is an iPad table. 23:26 There's 15 iPads on this table. 23:27 And they're all connected on a basic wi-fi network and 23:30 we're actually had these contact cards you'll see floating around. 23:33 And I have an iPhone app you'll see there that can change. 23:35 The content on the table. 23:38 What happens is, again with the story of a little bit of magic, you 23:41 can toss these car, cards across multiple 23:45 iPads, and they continually go down the line. 23:47 And all it is is the 23:50 messaging, the communication of portation, speed, acceleration. 23:51 But when you put it all together it makes a little bit more magical. 23:54 But this is more of a multi-device communication. 23:57 Way of utilizing multiple screens. 24:00 [MUSIC] 24:05 >> We want to showcase some of the 24:14 ideas from taking content from one device, and then. 24:16 Seamlessly passing it across to another device. 24:20 So we thought the iPad's a great use case for that. 24:23 So, some of the original ideas for the iPad table came from an application we 24:26 created called I brainstorm which did some 24:29 multi-device communication between an iPhone and an iPad. 24:32 We also extended that again with a retail demo where 24:34 we took gesture based content and shared it across multiple devices. 24:37 So, you wanna be able to show case that to a little bit more of a higher scale. 24:41 So we decide to take 15 iPads and actually do that to all of those. 24:45 So, now we can add, actually as you toss content over 24:48 from one iPad to another and it goes succesionally down the 24:51 line. 24:58 A very unique way to actually control the iPad table. 24:58 We have an iPhone app that allows us to change. 25:00 Kind of the background colors, as well 25:03 as the different types of array configurations. 25:04 So, we can actually control of the master control scenario of the iPad table. 25:06 One of the things that we're kind of exited about, 25:10 it's how this would be used in a real world scenario. 25:14 So, take for instance businesses, they're buying iPad's for all fo their employees. 25:17 Wouldn't it be great if you could walk into a 25:22 conference room, lay their iPads down on a conference table. 25:23 Turn on this platform and then start sharing content throughout 25:26 the meeting, at this collaborative creative meeting sharing this content 25:30 and then actually taking that back with them to their 25:33 desk and then sharing that with their colleagues down the road. 25:35 In the digital classroom scenario, a teacher could send out a math problem. 25:39 And then receive answers back and then be able to assess 25:42 who needs extra help and who doesn't need that extra help. 25:45 Another scenario where this will be fantastic to 25:48 use will be at an event base types of 25:50 scenarios, where there are trade shows or parties, 25:51 be able to have the iPad Table run through. 25:54 Showing of content. 25:57 And then actually taking that content away, 25:58 and having a personal one on one conversation. 26:00 It gives a place where people can actually surround a space, can 26:02 actually share that content, and actually unload it and have fun with it. 26:05 But also explore the content in it as well. 26:08 Little more immersion inside of content than just 26:10 your traditional stand back and watch presentation, let's say. 26:12 The main reason we started this research 26:15 and development group Universe in Mind was to. 26:17 Try to explore these ideas without restraints. 26:19 So we wanted to take ideas like the iPad 26:22 table, or ideas like gesture based content sharing, explore those 26:24 to a point where we can kind of start 26:28 utilizing bits and pieces of those into real working scenarios. 26:30 And really look forward to, you know, working on ideas 26:33 that people may or may not even know they exist. 26:36 Or technologies that are just on the forefront of actually coming to fruition. 26:39 Cuz the iPad table a lot of times we will explain it to 26:44 as something a little bit futuristic that they may see down the road 26:47 being used, but we're actually dealing 26:51 with those kind of technology challenges now, 26:54 how that might be able to be used in whatever scenario in the future. 26:57 [MUSIC] 27:01 >> So that was just a little bit 27:05 of an example of utilizing maybe something that may 27:07 not translate directly into something that usable right now, 27:10 but we've seen a lot of actually interesting people. 27:15 We've taken to quite a few shows, actually just tentative Tedex, Denver. 27:18 Not too long ago so it was a great way to showcase some content there. 27:22 We're taking it to mobile bead and venture 27:24 bead and we have some, con clients that are 27:26 using them in their innovation rooms to showcase some 27:28 of their technologies so it's a great fun project. 27:30 Multi-dimension communications is definitely gonna be something. 27:33 I think some of it was talked about in 27:35 Josh's talk this morning so when we talk about 27:36 contextual design there's also some things I wanted to 27:40 bring up before we jump into some other examples. 27:41 So this one here is just because they're on a 27:45 mobile device doesn't necessarily mean they're on a slow connection. 27:48 Now that could be the case, but I know about, I don't know 27:51 about you guys, but I'm, obviously we just talked about sitting in a 27:54 living room and I'll be on my own wifi on my mobile phone 27:56 because I'm too lazy to go get my computer or whatever it might be. 27:58 So that's also the case that a lot of times 28:01 these people are using wifi networks for mobile devices, so. 28:03 We do have to be, you know, think about that case where 28:06 there are gonna be the slower connections to serve up content correctly. 28:09 But don't always assume that that is, is the case. 28:12 And that gets me to the next one, is just 28:15 because we have context, doesn't mean we automatically induce intent. 28:16 So, and that's when I was just explaining the whole mobile ideas is 28:20 just because on a mobile phone, don't 28:23 assume that they're gonna be doing something. 28:24 This rolls back to obviously understanding and doing that at the graphic 28:26 observational research as the users and how they interact with your system. 28:30 Get in their shows, watching on what they do and how 28:34 they interact with it, it's gonna better serve you and understanding 28:36 what the context is gonna be and not just assuming that 28:39 just because they're doing this, they wanna try to do that. 28:42 And then the privacy talk. 28:46 So the way we have to think about it, and that's why 28:48 I kind of explained earlier the 28:50 notifications and explaining what's gonna be happening. 28:51 I can't really take note of, this was actually at a forester conference. 28:54 We have to think about it from more of 28:57 a big mother perspective rather than a big brother perspective. 28:59 So instead of this all watching eye spying on us, taking our content. 29:01 And then trying to distribute it to other people 29:07 to make money, thinking about it from a nurturing aspect. 29:08 So, I wanna learn more about you, so give up some 29:11 of your privacy, and I'll be able to make your life better. 29:13 So, as long as you think about it from that way, and 29:15 you tell them the truth of what you're really trying to do. 29:17 That's where you really gonna get that 29:20 value from the user perspective and that privacy. 29:21 Again, the more privacy you can get, the more context you can have. 29:24 So, if you try to think about it from that way, it'd be help. 29:28 Now this is going to be, to take a little time because obviously there's a lot 29:30 of scary things happening with data, and taking 29:33 data, so it's always going to be a risk. 29:35 So, when we, when we talked about trying to 29:37 figure out exactly what that user's trying to do 29:39 in the beginning of that first slide there, when 29:41 I said, what was context design, or contextual design? 29:42 You've probably heard of the term 29:46 Goldilocks principle, that's, that's kind of why 29:47 Earth is here, we're here at the right spot, the right time, and 29:48 everything happened right, so that's exactly what you wanna try to do to 29:50 create these experiences, you wanna try to 29:53 focus on creating the just right experience. 29:55 Like I said, extremely difficult to do. 29:58 There's a lot of factors that go into that. 30:00 And obviously you're not gonna create the 30:03 perfect experience for everybody, so you really 30:04 need to focus on your core users 30:06 and understand what they're trying to really accomplish. 30:07 And really focus on that. 30:11 So, this is probably one of the most 30:12 difficult things we at Universal Mind try to 30:14 do is understand and do a lot of 30:16 user research and build that design around that. 30:18 And there's a lot of pieces to his puzzle 30:20 both from the data side like I showed earlier. 30:22 But also some of that actually watching and observing people. 30:24 And there's two key tools to doing any 30:28 observational research, and that's your eyes and your ears. 30:30 So if you can use those two things at all times, then 30:32 that's where you're really gonna get a lot of your information from. 30:34 And then leverage all of the data to back that up. 30:36 So we talked about, a little bit about the understand the user and walking in 30:40 their shoes and has anybody done a journey 30:45 map before or a customer journey map before? 30:48 Great yeah. 30:50 So this one thing that we've, we've done a lot is is is it's one 30:51 way to really understand what are the deltas 30:54 that our users having or having issues with. 30:57 So a lot of times what we create are something called a ghost map. 30:59 so that is actually our intention of what the experience. 31:03 Should be and so we'll have assumptions like oh we know that 31:06 this is probably where some of the pain points are gonna be. 31:09 And then we'll actually go out and 31:10 observe that, those users interacting in that situation. 31:12 We'll record that and then we'll see the deltas between there. 31:15 Is our assumptions correct or are they way off? 31:18 Or is there spots that we didn't even know they had problems with? 31:20 Those are the areas you really wanna focus your design 31:22 and approaches for and understand why they are having those problems. 31:25 So that's the part of the observational and ethnographic research. 31:28 We actually created a little iPad app called Journeys to help document that. 31:31 If anybody's interested feel free to hit me up or come 31:35 up and grab my card or, or shoot me a message. 31:38 We're actually looking for feedback because we do a lot of analog. 31:40 Journey mapping but we wanted a way to capture that information. 31:43 We take a lot of data, both video, audio, 31:45 and even location data to support that with journey maps. 31:48 It's a great way to actually collect information but we're, we're trying to, to 31:51 get some feedback to see if it's actually a direction where we wanna go. 31:55 But journey maps in general, just writing them down 31:57 analog is just a great way to figure out. 31:59 How to really formulate that design around context. 32:02 And then dogfooding. 32:06 So, if I heard the story of Facebook, building Facebook home a while back. 32:06 And it wasn't quite what they wanted to be, because they had a 32:11 lot of iOS developers building an application 32:13 in android that really didn't work well. 32:15 They didn't conformed the android matrix, so. 32:17 What they tried to do and what they encouraged is obviously more 32:20 of our people to use Android and design for it as well. 32:24 So if you're building anything for any platform, 32:26 it's heavily, I would heavily recommend to either use 32:29 your application in context with how users use it and try to eat your own dog food. 32:32 It's the best way to actually live and breathe your application so. 32:37 We at universal mind we have several 32:40 different types of developers we have developers 32:42 that live and breathe android so that when we do an android design and development. 32:43 We understand how they live and breathe in 32:47 that environment, same thing with iOS, same thing with 32:48 windows, same thing with all different platforms, now 32:51 that can be very difficult obviously with smaller teams, 32:53 but thinking and being in their shoes, get that device, try it out and really see how 32:55 it works cause you can build a very 32:59 consistent application or a consistent experience across multiple platforms. 33:01 But understanding those user paradigms from the navigational aspects or 33:05 how an Android user gonna use it versus an IOS user. 33:09 But understand that you actually use your application. 33:11 Too many times, the, the people we've seen don't really use their applications. 33:14 Sometimes it doesn't fit, but use it as much as you can. 33:17 So how is it used today? 33:22 So I'm gonna go through some of [UNKNOWN] okay? 33:24 So there's this great app, so there's, when I 33:26 talk about audio this is something that you probably wouldn't 33:30 think of but there's anybody know the little baby carrots 33:33 bags, the little carrots, you eat those things, they're great. 33:35 They actually created an app and I actually met 33:38 the guy that built this a while back and 33:40 it was a fantastic story he was telling me about so this is an app on an iPhone 33:43 and an iPad that actually your this little guy 33:47 in this shopping cart and your whole idea is 33:49 to drive down this road through the city and 33:52 you're supposed to dodge all these different types of obstacles. 33:54 The way you get boost is you actually bite a baby carrot. 33:57 Next to your device and it'll actually record that audio and give you the boost. 34:01 Now they did so much audio since we're 34:05 in this synchin synchronization across all those and algorithms. 34:07 They actually devised a way where it actually only 34:11 detect the baby carrot snap versus say biting anything else. 34:14 Either a chip or whatever, so they actually 34:18 instituted a way to actually showcase baby carrots. 34:20 And then put it into a game and actually offer you know, value into that. 34:23 Now this is a game, a perspective, but it's another way 34:26 of audio and how that an incorporate into a gaming perspective. 34:29 Which is very, it's a very fascinating thing. 34:32 It showed me the whole, whole scenarios, really interesting. 34:34 And obviously pay with square. 34:38 They've tried this before, obviously with Any types of 34:39 Starbucks as well as any types of local organizations. 34:42 But they have this whole, Pay with Square is 34:46 actually a way to be basically pay with visuals. 34:49 So now you can actually offer up your information and then the person, the 34:52 merchant you're going to be paying for 34:58 can actually validate your purchase with visual. 34:59 So you set up Pay with Square on your phone. 35:01 You can actually pay, walk into the store, not even take 35:04 your phone out, know it's based on the geolocation where you're at. 35:06 The merchant is seeing your screen, sees your image, can validate 35:08 with, with actual visual and now you can make that purchase. 35:11 So they're, they're trying to make things a little bit seamless in that sense. 35:14 And there's gonna be a lot of different variations. 35:17 There's a lot of interesting things happening in the retail space and this 35:19 could be obviously leveraged with more of 35:22 the contextual designer by beacons as well. 35:23 And this is another one. 35:27 This is a really, really cool way to project this. 35:27 I don't know if I would personally it but it was, it was really 35:31 interesting when I, when I [UNKNOWN] it 35:33 there is a, this fashion retailer in Europe. 35:36 They actually devised a way to actually build these digital hangers 35:40 and these numbers here represent the likes that it gets on Facebook. 35:44 So, you can actually go and like these particular items on Facebook, and 35:49 then now when you walk in to the store, let's say you're not to 35:53 fashous, fashi, fashion conscience, Walk in and actually say, oh, well this one 35:55 is actually a lot more, and you know, favorable than all the other ones. 36:00 So that actually starting to just do this whole digital, physical. 36:03 A realm of actually doing the physical clothing. 36:05 So it was really interesting how they tied that together in to the rack system. 36:07 I don't think I've seen anything quite like this yet, in the U.S. 36:11 But it'll be interesting to see if this will catch on at all. 36:14 And then Google Now Cards, this is 36:16 starting to be implemented across even more 36:19 and more of Androids platform, I think 36:21 it's, now it's in the normal Google search. 36:23 It started off in the actual Google App, that's on multiple platforms. 36:25 The whole card based system is, is, is kinda the 36:29 design paradigm for Google glass and many others that are coming. 36:32 It's a little bit easier way to showcase quick content in context. 36:35 So here they're bringing up your information right when you need it, 36:40 and you can swipe these cards off so they actually can read. 36:42 Anything from your flights to your contacts if 36:45 you have sporting tickets to here as an example. 36:47 Or actually any other information if you need to go to your next 36:50 appointment, they are starting to build 36:52 these things in, obviously unlocking your privacy 36:53 is going to encourage more and more of these card coming up, so 36:57 one of these design cards metaphors is you'll start seeing more and more. 36:59 You'll see a lot of iOS apps starting to take 37:03 advantage of the card metaphors and context for that matter. 37:05 And then anybody use allrecipes at all, the app 37:11 that kind of, does a lot of interesting things. 37:12 So it, this is probably one of my 37:15 favorite ones because it actually ties together multiple contacts. 37:17 Design thing. 37:21 It actually create an iPad App, iPhone, and the 37:22 actual tablet app and a, and a desktop browser application. 37:25 Actually, browser in, in, application. 37:29 So we actually start with doing your research online. 37:32 Say I'm gonna build a cake. 37:35 So I'll go on my laptop, find the recipe that I want to create. 37:37 Add that to a to-do list. 37:40 Now I'll go into the store. 37:41 I have my to-do list on my phone. 37:42 Go through and get my items in the store and then you can think of about how 37:44 this contextually be Tye dye beacons inside of 37:46 the store as well, which is another great story. 37:48 And then I get back home with my products, and then I can set 37:50 my tablet up and they actually design the tablet so while I'm cooking obviously so 37:53 they built the touch areas big enough to where you can use your knuckle 37:59 or your elbow to actually go to the next item so they actually thought about. 38:02 Your hands are dirty. 38:05 I'm using all these devices. 38:07 And I'm building the cake or whatever it might be. 38:08 And I need to go and see some things. 38:10 And that app actually has a lot of different timers and such. 38:12 So actually designed it both visually functionality wise. 38:14 And they tied 'em all together from that seamless experience. 38:18 So it's a nice, full rounded, contextual design application. 38:20 So this, this is a, this is a great one. 38:24 So now, I wanted to jump a little bit forward to more 38:27 of a futuristic side of things, and say how will it be used. 38:30 And there's some things here that are just on the fore front of, of being launched. 38:32 There's a thing called Chamaeleon Launcher which is more 38:36 the Android operating system, you know, to customize that. 38:39 This whole operating system is tied towards context. 38:43 So, It knows based on your wi-fi location, your actually wi-fi, your geo location. 38:45 As well as several other types of inputs that you can actually start designing 38:53 the interface to, to kind of conform to who you are and when you are. 38:57 So this particular screen, so if I back up a second. 39:02 This particular screen is in the morning, so you'll see 39:04 that you have your weather, and you have your other information. 39:06 And then as you go into work, it becomes more of a 39:08 work-related, so it has your documentation, 39:10 your books, your email, your calendar. 39:12 Then when you get home, it becomes more of an entertainment type of environment. 39:13 So it's starting to conform the OS directly to 39:16 your context of where you're going throughout your life. 39:19 So this is more of the movie and music scenario. 39:21 So these operating systems start to conform to 39:24 that, and I think you'll see some pieces of 39:25 iOS 8 in the future and coming out in the fall is starting to do this kinda thing. 39:27 So the more OS's take advantage of context that just opens the 39:32 door for your apps to leverage that data that's happening on those devices. 39:35 And then obviously estimote beacons. 39:38 I'm sure you've probably heard a lot about beacons. 39:40 There's a video here I can run through really quickly. 39:42 [MUSIC] 39:44 >> The phones that we carry around are 39:44 pretty smart, but they could be a lot smarter. 39:46 For example they can connect to a server in another part of the world. 39:48 But they have no idea you are in a kitchen, 39:51 in a conference room, or shopping at your favorite retail store. 39:53 They lack micro location context. 39:56 But now that's changed with Estimote Beacons. 39:58 They use new Bluetooth Smart Technology, supported by all 40:01 major mobile platforms, including the recently-announced iOS7 with iBeacons. 40:05 Put anywhere in the physical world, they broadcast context and 40:10 location to all compatible phones and smart devices in range. 40:13 Phones can now automatically pick up the signal 40:17 and trigger contextual actions designed by business owners. 40:19 Customers can enjoy a seamless experience with 40:22 more information about the products that interest them. 40:25 Photos, videos, reviews, personalized pricing and even social updates. 40:27 As they browse through the store, their phones 40:32 will transition from one item to the next, 40:35 based on their proximity to the displays, enhancing 40:37 the shopping experience every step of the way. 40:40 Also, business owners can now benefit from 40:42 quantitative location data on visits and customer feedback. 40:45 Better for business, and a better experience for shoppers. 40:48 Smart retail solutions by Estimote. 40:52 Pre-order now at estimote.com. 40:54 >> So Estimote was just one brand that's coming out 40:56 with more and more iBeacons, there's actually quite a few. 41:00 There's Know Me, there's actually Roximity is 41:02 another one that does a lot of iBeacons. 41:04 So you'll find, you can just Google iBeacons or Beacons in general. 41:06 There is tons of different types of beacons available but 41:09 basically what it is is proximity based, it's not geolocation. 41:11 So it's not like you're trying to find someone, it's letting you find something. 41:14 So that's when that context becomes, so that 41:18 if you have something next to a product, 41:20 you can have your app conform to that 41:21 information, when they're at that particular micro-geolocation range. 41:23 There's actually quite a bit of interesting 41:27 things you can do with iBeacons, based 41:29 on the, the amount of meters or you're far, feet, you're far away from. 41:31 So it's a very interesting technology, and it's another way to 41:34 kind of start building the retail contextual world into your applications. 41:37 And it's built into every single iPhone. 41:41 So every single iPhone is is actually an iBeacon. 41:43 So it's a matter of just taking advantage of it, as 41:45 well as those little devices that you see inside the retail space. 41:47 Hopefully, retail world can get past those 41:51 push notifications that are just becoming spam. 41:54 So hey, here's a coupon for this particular item. 41:56 That's gonna be the first thing of prior 41:58 wave of things that'll happen from a marketing perspective. 41:59 But I think they'll eventually translate into more of a story where you walk into 42:01 the grocery store, you walk through the aisle, you may get a coupon for something. 42:06 But then you'll say oh, you know what, I wore my Fitbit, I ran four miles. 42:10 Guess what? 42:13 Hey, my app just told me, hey, you can go get that 42:14 Ben and Jerry's Chunky Monkey because you just worked it off earlier today. 42:16 So you can start to correlate these, all 42:18 these wearable devices and your context in the store. 42:20 And then, of course, your wife says, oh, don't forget this. 42:22 And then that can actually bounce up a notification to you as 42:25 you walk past that product in the store, so you don't forget it. 42:28 I'm sure all of us don't forget items that our wives tell us to pick us up. 42:30 But that's definitely, I do that all the time. 42:34 So, the next one, anybody been to Disney recently and used the magic bands. 42:37 Have you used the magic bands? 42:41 >> [INAUDIBLE]. 42:43 >> Yeah, they're, they're great. 42:43 I definitely, if you ever get the chance. 42:44 Obviously Disney being Disney, they're the 42:46 masters of building, you know, great experiences. 42:49 And the magic bands are, are no exception. 42:52 They're basically a wrist wearable device. 42:55 It's actually RFID. 42:57 They don't use you know anything else except 42:58 for that, but it actually holds all your information. 43:02 So all your payment information, all your, your keys to 43:04 your room but it also does all the FastPass stuff. 43:07 So if you've been to Disney, the FastPass is always a nice thing to have cuz you 43:09 can go get it and they tell you to come back and you can actually get in there. 43:12 But it actually utilizes the app in the phone 43:14 as well as the, the actual wrist bands themselves. 43:17 So, actually correlated altogether, made a nice package. 43:20 you, you actually get a little, nice little pack of all little things, 43:23 everybody's name on it, get to pick the colors all that kinda fun stuff. 43:26 So they made it a whole experience in itself. 43:28 The great thing is there's just an article that came out that they just 43:30 said, it's like, how do you collect 43:33 people's data without them really knowing it? 43:35 Well, they just created an excellent way to track all this great information. 43:37 Everyone loves it and they're not even worried about it. 43:40 Now, Disney has all this humongous amounts of data. 43:42 Not like they had a ton already, but now even more based on FastPass information 43:45 as well as individuals, till now, they 43:49 can actually just create a even better experience. 43:51 So this is a great way to have a 43:54 wearable device and actually leverage that data for good. 43:55 And people are so excited to use it that they 43:58 want to cuz they created a great experience on using it. 44:00 Definitely great, if you ever get a chance definitely, definitely give it a try. 44:02 So there's a new app. 44:06 I don't know if you've heard of it or not. 44:08 It's called Humin and this is another twist on contextual design. 44:09 It actually is a way to replace your phone. 44:13 So of all apps on your iPhone, I mean how many weather 44:15 apps can you have and how many alarm clock apps can you have? 44:19 Well, nobody really has tried to replicate replacing 44:22 the phone, actually what we buy phones for. 44:24 And there's no really contextual nature to the phone app in itself. 44:26 Someone calls you or voicemail or resend, that's about it, right. 44:30 They actually started to devise a way to inject location, as 44:33 well as individuals you have with your meetings in your calendar. 44:37 So you can see in a couple screens, this is mine. 44:40 Obviously, I said I was from Grand Rapids, and It's kinda interesting. 44:43 It actually brings up in the middle screen here, you can see 44:45 that I had a meeting coming up in 35 minutes with these individuals. 44:49 And it kinda gives me that preamble of, hey, I'm gonna meet with 44:52 that's actually one of our colleagues Jay Maze there in the black and white. 44:56 And then David Tucker, another R&D colleague. 44:58 And I was gonna have a meeting with them in 35 minutes. 45:00 But also, since I was in Grand Rapids, it 45:03 starts showing all the relevant individuals that are from there. 45:05 So if I need to contact them or bring up a context, so the phone itself 45:07 is now starting to try to bring up those things and actually starting to do more. 45:11 It's actually in beta right now. 45:15 Actually, I think it's humin.com with an i up there. 45:16 And they actually are allowing people to take advantage 45:19 of the beta, so you can start using now. 45:22 This is where the privacy comes in cuz it wants you to use 45:24 your contacts, your calander, and a lot of different things, or even your email. 45:27 It gets a little bit scary but they do a great 45:30 job explaining why they're doing it, another great process to it. 45:33 So i would recommend giving it a try or take a look. 45:36 They have some cool UI metaphors too because they actually, 45:38 if you see that last screen, you'll see the avatar. 45:41 I'm in the middle of actually holding on the avatar and I swipe left to right. 45:43 And if I swipe right, you'll see the phone come up. 45:47 And if I swipe all the way over, it will actually say, call this person. 45:49 It will actually start calling them. 45:52 When I swipe the other way, then I could text them. 45:53 So, they're actually starting to do some, you know, faster 45:54 ways to contact people inside the actual avatar of the Humin. 45:57 So whenever you see an avatars face, I can slide 46:00 either left or right to text or call that person. 46:03 Or, if they don't have that information, I could request more info from that person. 46:05 So it's actually really, really neat. 46:08 The guys are great, I've been actually chatting with them a little bit. 46:10 And the way their search works too, is, is really interesting cuz 46:13 you can actually say, hey who did I meet in Las Vegas? 46:15 And it would actually bring everybody up that I actually met in 46:19 Las Vegas if I wanted to put them in as a contact. 46:21 So it remembers when and where you added that contact. 46:23 So it's really interesting how you can, I don't remember that person's 46:25 name but I know I met them at you know, Future Insights Conference. 46:28 So it would bring up everybody that I met there. 46:31 So that's another great app. 46:34 They're great. 46:35 So MYO, again, I'm not gonna go too much into it because it was talked 46:36 this morning, but another great device actually just 46:39 coming out of their final round of beta. 46:41 Utilizes all the electrodes and does a lot 46:44 of great things with gestures in your hand. 46:48 So instead of waving your hands around, it actually takes all the, the 46:50 movements and, and takes all the the 46:53 processing in your hands to actually control. 46:56 And they have some great examples, part of this morning. 46:58 Josh Clark showed some flying of the that parrot drone there earlier. 47:01 But we started to see these devices actually leveraging so when 47:06 we talked about the delete motion, he talked about a little bit. 47:10 That's that's a little bit futuristic in the sense that I'm not sure we're 47:12 all ready for the gorilla arms yet, waving our hands around and interacting that way. 47:16 But having the ability to utilize your hands and doing different hand 47:19 motions to actually execute some things is, is gonna be very interesting. 47:22 So, ultimately creating all these experiences, the one person that you 47:28 wanna try to make the best experience possible is your end consumer. 47:33 Right? 47:36 You want them to be as happy as possible. 47:36 So that's basically the wrap of my, my talk here. 47:39 But I wanted to leave it open for some 47:42 questions, as well as if anybody wants any more 47:43 deeper questions about the Google Glass or anything else 47:45 I talked about, I open conversations to you guys. 47:48 Any questions at all? 47:55 I'm sure there's questions. 47:55 There has to be. 47:57 No questions. 47:58 [BLANK_AUDIO] 48:01 I wish I had food and beer to give away, but I don't. 48:05 >> [LAUGH] >> So I have the Google Glass. 48:08 Anybody wants to try the Glass on, more than happy to. 48:13 Come on up. 48:16 >> [INAUDIBLE] >> Everybody wants to watch you do it. 48:16 >> Practice. 48:23 I haven't actually tried it. 48:24 >> So we'll see if it comes out on here. 48:26 So I'll give you a little demonstration of how 48:27 it all works and sometimes a little bit okay. 48:30 So it just hopped on. 48:33 It'll probably turned off cuz there's a little timer to it. 48:34 So when you want, you just tap it on. 48:36 So you have to go back by your eyes here a little bit. 48:37 There you go. 48:40 And then if you swipe left or right, you can actually go through some cards there. 48:40 And you were in the session earlier bout how it's a little bit 48:44 >> Yeah [CROSSTALK]. 48:48 >> It's a little bit distracting at first, 48:49 but once your eyes kinda acclimate to the lens. 48:51 >> [INAUDIBLE] >> Yeah, it's not too bad. 48:54 You can actually adjust a little bit to make sure. 48:55 You can read a bit, yeah, like they talked earlier there. 48:58 It's like New York Magazine and it's not really a 48:59 device you're gonna be reading a lot of content on. 49:02 It's more of a notification kind of alerting type of 49:04 device, as well as the perspective of video is great. 49:08 But, again, the consumerization of the device is, isn't quite there. 49:11 It's gonna be used more of the enterprise world, we're actually looking at 49:14 a lot of different ways to take advantage of it in a manufacturing space. 49:16 They do this thing called pick and 49:19 pack, or assembling inside of manufacturing spaces. 49:20 Right now, they use arm bands with little 49:22 ring scanners to actually make sure you're validating products. 49:24 So that you could actually wear these in your safety glasses inside of 49:26 a manufacturing space, grab the red widget, put it in the blue bin. 49:29 You could validate all this with alternate reality and stuff. 49:32 But, obviously, we talked about that session two, the battery life. 49:34 Isn't as good as most as, as it should be, not unlike most mobile devices. 49:37 So if anybody has a solution for 49:41 that, you would be an instant millionaire, billionaire. 49:43 >> You can actually tap up these the cards [INAUDIBLE]. 49:45 >> Yes, you can actually tap to the cards. 49:48 Feel free to tap through my email. 49:49 Read those. 49:51 That's great. 49:51 No, I'm just joking. 49:51 [LAUGH] >> [INAUDIBLE] 49:53 >> So you can actually hook it up to a lot of things. 49:53 One, there's a couple apps and we talked a little bit about it earlier too. 49:55 There's some great apps and building apps for it. 49:58 And we talked about, you know, some kids with autism and 50:02 trying to help them learn, doing facial recognition, as well as, I 50:04 think there was another talk about a blind person using them 50:07 to identify people that they see cuz they can do facial recognition. 50:09 Still another thing with privacy but the, the, the great 50:12 thing, there is an app in here called Word Lens, 50:16 if you guys have seen an iOS or not, you 50:18 can actually hold it up to any sign that you see. 50:20 You can actually the cards that come up actually show translates the word from 50:25 whatever, say, English to Spanish or Spanish 50:30 to English, right in line with the sign. 50:32 So it actually great, does a great way to do that. 50:34 So if you're ever traveling you can wear this, pop open that, 50:36 do augment reality, you can start reading signs without knowing any other language. 50:39 So there's, there's some, there's some value to some of these things. 50:42 But it's definitely a beta device. 50:44 It's, it's obviously expensive, but I think they're doing a great job 50:48 of, of trying to find really great uses for it and enterprise space. 50:50 Before, I think, we'll see anything unlike how they marketed it 50:54 by jumping out of airplanes and, and hot air balloons and stuff. 50:57 I think that was a little exaggeration on showing a 51:00 product that probably wasn't really in, meant to be a consumer. 51:01 It's more of an enterprise, business-driven type 51:04 of environment, but it's a very interesting device. 51:07 The point of perspective on some of the video is actually really great. 51:10 That's probably the only thing that, from a consumer 51:14 perspective, I'd, I, I think would really take off. 51:16 It's play, playing, playing catch with my 51:19 son, and that perspective of playing baseball 51:21 with your son is, is pretty interesting when you see that video back again. 51:23 It's much different than holding a phone or taking a picture. 51:26 You can actually use your hands, take that video, and 51:29 it's all voice activated, so you can do some great things. 51:31 And Android, obviously, being one of the better voice dictation 51:33 and, and recording is, is definitely really great for the device. 51:36 So anybody else wanna give it a try, give it a whirl, take some pictures? 51:39 No? 51:44 Yeah, you wanna give it a try? 51:44 Did you raise your hand? 51:47 No, no? 51:48 Any other questions, anything else? 51:50 If you had, yeah, go ahead. 51:51 >> Are your slides available? 51:53 >> Yeah, they should be. 51:55 I uploaded them, so I can, actually I can, actually will upload them as well. 51:56 But I think they have them and I'm not sure where they're gonna put 51:58 them up, but they'll be up with all the other Future Insight speaker sessions. 52:01 Yeah. 52:05 >> What we'd like to see in the next, like, version, you think that 52:06 they've got all their basics right and yes, it's a matter of making it better. 52:09 What do you think? 52:13 >> For the glass? 52:13 Yeah, well, I think they got a little ways to go. 52:14 There's, obviously, battery life is still a huge concern. 52:16 And the, the apps themselves are still a little clunky. 52:20 There are some hardware things that they need to try to workout. 52:24 One of the weirdest things is that it does heat up really, really drastically. 52:27 So when you have on your head it, it feels like it's almost gonna burn your ear off. 52:31 But other than that but, you know, it does get 52:35 really hot for some reason and multiple people have said that. 52:37 It's actually when you become a Glass Explorer you can do a lot of they 52:39 have a whole chat thing and then 52:42 everybody's, that's one thing that they complained about. 52:43 One of the things I loved about it though, they just recently updated. 52:45 It was, they call it the Glass Feature. 52:48 So, how it works is, is there's an audible 52:50 tone that will come through and they call it like 52:53 a bone transfer but it's basically just a vibration and 52:54 sounds, so really you can hear it more than others. 52:57 But the way you'd get notification there, say, if I get email. 53:00 Normally, I would hear the audible but you'd have to physically touch it. 53:03 So, in order to do that, obviously, you 53:06 have to stop what you're doing and you'd have 53:08 to touch the device so it would come up so I could see it on the screen. 53:10 With the glance feature, though, if I get a audio notification, all I have to do 53:14 is look up at the Glass and it'll 53:17 automatically turn on to show me the notification. 53:18 You have to calibrate it, which is really kinda cool. 53:20 And that's where you get the heads-up display. 53:22 If anybody was in the session earlier, we were talking about HUDs. 53:23 And there's motorcycle helmets that are doing, and cars are 53:26 now bouncing the, the speed and speedometer up on the screen. 53:28 So that way, you're not looking around. 53:31 So that's one of the things. 53:33 I think if they can add more of that type of glancing feature, and then 53:34 almost, you know, AKA Iron Man style, where you got all the stuff going on. 53:38 Obviously, not that quite that drastic. 53:42 But I think there's ways that it can start to utilize that 53:44 and, obviously, not making it look so weird as I talk to you. 53:46 So if it's integrated, smaller, in a natural glass type of environment, 53:51 with Glasses we're still working on I think that'll be the next stage. 53:55 I think it will be something used more. 53:59 I still don't know if it's consumer-ready 54:01 because it's still that privacy concern of like. 54:03 How do I know you're not recording me? 54:06 It's still weird to talk, even if my colleagues here 54:07 was, they're like, oh, it's still weird talking to you. 54:09 And the way, I think Luke W did it, did a 54:11 well job of explaining how, that we all have these variable devices. 54:14 Probably, I may have a Fitbit or a Jawbone or whatever it might be. 54:17 How many times do you stop using it? 54:20 Well, you always gotta charge that damn thing, right? 54:22 So, he always says that the way that I can tell if 54:24 I'm gonna use a device is if I keep charging it or not. 54:27 So the way I look at it is I'll use a device if I can wear it out with my wife. 54:30 So I can't wear these out with my wife because she wont let it, so [LAUGH]. 54:34 So the other things I can, that's how I 54:38 kind of justify whether or not it's ready for 54:39 prime time is if I can go out with my wife to dinner and have them on or not. 54:41 So but no it's, it's definitely I think has some great potential. 54:44 And I think in that business enterprise, which obviously, medical industry is using 54:48 it more and more, is actually businesses are building it specifically for medical, 54:51 even from doctor visits to build 54:55 a recording, actually said that they increased 54:57 their their time by, I think, 18% cuz they're not recording all time. 54:59 They actually use this,. 55:03 See the patients information up in the Glass and actually do audio 55:05 recordings as well as see what maybe medical history they might have. 55:07 So they don't have to go back and do some different things. 55:11 So they actually shrunk the time that they served their patients and increased it. 55:14 So doctors would actually wear them. 55:17 Virgin Atlantic is using it for service as 55:19 well helping people that maybe have their flight cancelled. 55:20 They can bring up all their information and try to guide them to 55:23 a new spot by using, scanning on the, on the ticket, stuff like that. 55:26 So, I think you see some progression in it, with it. 55:30 It will take a little while before it really hits prime time but but yeah. 55:32 I thank you all for coming. 55:38