Creating User Surveys7:14 with Anya Mezak
Now that we’re discussing the basics types of surveys and questions that you can use, let’s look at some real surveys.
We're now going to write an email survey together. 0:00 This survey is for our fictional custom t-shirt design service. 0:04 Previously, they only sold existing designs and now they have launched a new 0:08 feature, allowing people to design and customize their very own t-shirts. 0:12 The goal of our survey is to evaluate the launch of this new feature. 0:17 This survey will be sent to a random sample of people who have created and 0:21 saved their custom t-shirt designs. 0:25 I will be using Google Survey tool for this demonstration. 0:28 This tool is called Google Forms. 0:32 You can start a new form by going to File > New > Form. 0:35 I will start by giving the survey a name. 0:42 Feedback on your Custom T-shirt Experience. 0:45 I will also want to thank participants for their time and 0:53 instructional text as well as ask for their honest feedback. 0:56 Thanks for providing your feedback. 1:00 We value your honest opinion. 1:05 We'll now kick off the survey with a question about how well they were able to 1:10 achieve their goal. 1:13 How much do you agree with 1:16 the following statement- I was able 1:20 to customize my t-shirt as needed. 1:25 We'll provide choices using the standard, 1:31 like scale options, multiple choice, and now standard options. 1:34 Strongly agree, Agree, 1:41 Neither agree nor disagree, 1:46 Disagree, or Strongly disagree. 1:51 I'll make sure to select required for all closed-ended questions in the survey. 1:58 Below, we can add an open-ended question to understand why they provided 2:04 the responses they did. 2:08 Please explain why you chose the answer above. 2:10 The open-ended questions in the survey will be optional. 2:16 That way, we can gather meaningful quantitative data even from people who may 2:21 not wish to elaborate on their reasoning. 2:24 Okay, next question. 2:28 How would you rank the ease-of-use of 2:30 the t-shirt, Design tool. 2:36 Again, to answer this question let's use the standard Likert options. 2:42 Very easy, Easy, Neither easy nor 2:48 hard, Hard, and Very hard. 2:52 Well, make sure to make this required as well. 2:57 Although this sounds similar to the question above, 3:00 it's actually different in a meaningful way. 3:04 The first question was about whether they have the essentials necessary. 3:06 But the second is really about how they felt about the experience overall. 3:09 Next, we'll use a ranking question to understand what features may be important 3:14 to work on next. 3:17 Since Google Forms doesn't have a formal ranking question, 3:19 the grid can accomplish the same thing. 3:23 So, new question. 3:26 Please rank the list of potential new features below in order of preference, 3:28 with number one being the most important. 3:36 So, we'll start with the features, I'm just gonna copy-paste them from another 3:45 screen to save us a little bit of time. 3:50 Okay, I'm just gonna add two more. 4:08 One more. 4:13 Okay, now we have a set of features for somebody to rank. 4:14 And for the columns, we'll just number those. 4:18 4, 5, 6, 7, great. 4:22 Now we need to make sure the require response in each row, 4:28 as well as limit one response per column. 4:32 These options ensure that people cannot give the same importance ranking to more 4:35 than one feature. 4:38 If you want to get an idea of what this will look like, 4:40 you can actually click away and it creates a preview for us. 4:44 Okay, the last question in the section is, 4:49 have you purchased a t-shirt from Custom Designs? 4:52 Okay, let's write that down. 4:59 Have you purchased a t-shirt from Custom Designs? 5:00 Yes or No? 5:07 Following this question, I can set up conditional logics, 5:10 so that only those who answer yes will see questions regarding the purchase itself. 5:12 To do this, I need to start by adding a new section, using this icon right here. 5:17 There's the new section, let's give that name, About your t-shirt. 5:23 I'll then go back to the yes or no question, and I'll say, 5:29 Go to section based on answer. 5:33 Now, this is where the condition of logic comes handy. 5:36 If somebody says, yes, I have purchased a t-shirt, they will go on and 5:39 answer questions about that t-shirt. 5:43 If somebody says, no, they have not purchased a t-shirt from Custom Designs, 5:45 they will be done and they can submit the form. 5:50 Okay, So, for those who did purchase a t-shirt, let's ask them. 5:54 How satisfied were you with 6:01 the t-shirt you received as 6:05 compared to your expectations. 6:10 Again, Multiple choice, Likert Scale. 6:15 Very satisfied, Satisfied, 6:20 Neither satisfied nor 6:26 dissatisfied, Dissatisfied. 6:29 Oops, misspelled that. 6:35 And the final option being, Very dissatisfied. 6:39 Okay, now we need to make sure that this question is Required, 6:47 and I'll just add one follow-up question. 6:51 Please explain your answer above. 6:54 And that will be an open-ended question that I will keep as optional. 7:00 Okay, that's it, think we're done here. 7:05 Thanks for joining me in designing the user survey for 7:09 our new custom t-shirt business. 7:11
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