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Information on your user needs to come from somewhere. Whether you are working from first-hand observation, or you already have analytics in place that will inform your future choices, you will need a source of info for your user to guide you.
Handouts:
Further Reading:
In our previous video we met Stable Sarah.
0:00
She'll be the focus of our efforts.
0:03
Now that we know the basics
of who we are designing for,
0:06
let's get a little bit more into detail.
0:10
To do that, we have a few more options.
0:13
For example, we can send out an online
survey to users who fit this archetype.
0:15
We can interview archetypal
users directly, or
0:21
we can start with minimal information and
build along the way.
0:24
A word of advice,
if you're designing for a native app,
0:29
try checking out reviews from
the App Store or Google Play.
0:32
People can be brutally honest there so
don't take it too hard.
0:37
You can always use that feedback
to improve the experience.
0:41
Back to Stable Sarah though.
0:45
We have this empathy map skeleton
that needs to be filled in.
0:47
Right now, our empathy map is
just four blank quadrants.
0:51
Let's write four words,
one in each quadrant, says,
0:56
does, thinks, and feels.
1:00
In order to give us the space to play,
1:04
write says in the top left quadrant and
does in the bottom left.
1:07
This side represents observed behavior.
1:13
For the inferred behavior side,
right thinks
1:17
in the top right quadrant and
feels in the bottom right quadrant.
1:21
It's now time to fill our quadrants.
1:27
Remember that this is
a snapshot of our user.
1:30
We want to be able to define what
makes this archetype who they are.
1:33
For the says quadrant,
1:39
this is where you place exact quotes
if you had conducted interviews.
1:40
If you haven't, no problem.
1:45
We can make a few assumptions if you have
a base understanding of your user already.
1:47
For the does quadrant,
1:52
use this to explain what this
person does with their daily lives.
1:54
Does Stable Sarah have to stop midday
1:58
to worry about picking
the kids up from school?
2:01
Or is she the one in the house
who balances the family budget?
2:03
For the thinks clock, consider this
Stable Sarah's inner monologue.
2:09
Treat this quadrant sort of like quotes,
2:15
but maybe these are things she'd rather
keep to herself instead of speaking them.
2:17
Finally, we have the feels quadrant.
2:24
Use the motive terms like happy because or
frustrated with.
2:27
There should be a prompting event that
creates these emotional reactions.
2:33
Something like, excited about
Emmacon could be an example here.
2:37
The key is to keep these responses short
2:42
because this will be
a time-boxed exercise.
2:45
So put 10 minutes on the timer and
begin writing.
2:48
Try to fill each quadrant
as best as you can.
2:52
Likely you'll have one quadrant that
isn't as full and that's just fine.
2:56
Once your 10 minutes are up,
head on over to the next video.
3:02
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