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Decision Fatigue and Design34:53 with Aye Moah
Aye Moah, CPO of Baydin (Boomerang) talks about how to design web and mobile products to limit the effects of decision fatigue. Research has shown that making decisions depletes blood sugar and therefore willpower. There are four important steps to take to minimize this effect: eliminate decisions, order decisions to maximize user experience, bundle decisions together into common categories, and, finally, take advantage of randomness. This talk provides real-word examples of each of these steps and shows you how they provide better results and design better products.