What is Design?4:55 with Mat Helme
In this video we will learn what design is and what Design Foundations is all about.
[Design Foundations with Mat Helme] 0:00 [Introduction to Design Deep Dive] 0:01 Hey! I'm Matt Helme, and welcome to Design Foundations. 0:05 Whether you're aware of it or not, design is all around us. 0:08 The word design can mean many things to many people. 0:10 Let's start off by breaking down the word design. 0:14 Design is a noun meaning the creation or construction of an object or a system. 0:18 It can be referred to as a verb meaning the act of design or designing—actually performing the task. 0:24 Because the term is used and defined so loosely, 0:32 we usually specify the type of design by the medium or process in which one designs for. 0:35 Examples of this are fashion designers, print designers, web designers, and so on. 0:42 More importantly, a designer is a problem solver. 0:48 He or she performs sequential tasks to solve a pre-determined problem. 0:52 This might be creating a specific uniform for a soldier or designing a package for a product. 0:57 The process may be different, but the approach is always the same— 1:03 to solve the problem at hand. 1:07 The soldier might need a more camouflaged pattern for a specific environment. 1:08 The designer then creates that pattern to their best ability, thus executing the problem at hand. 1:14 The package designer might have to design a waterproof package 1:20 that can withstand a certain weight limit but, also, stays within a certain budget for the client. 1:23 In this case, the client has presented the problem, 1:30 and the designer must solve that problem to their best ability. 1:33 The history of design dates back to the prehistoric ages. 1:37 Early man designed tools to help complete tasks easier. 1:41 This might have been weapons or cooking utensils. 1:45 Now did they know they were designing at the time? 1:48 No. 1:51 They were simply creating solutions for their problems; 1:52 then improving on those designs. 1:55 Maybe the weapons originally created were dull and not very effective, 1:57 so then they went back to the drawing board and designed sharper tools. 2:01 Now we understand that design is a thing and the act of doing that thing in a processed order. 2:05 Let's talk briefly about what design isn't. 2:12 An artist is not a designer. 2:15 However, they have very similar traits. 2:17 See, an artist is someone who creates for themselves from an emotional context. 2:20 Art is meant to spark questions or portray answers. 2:26 Art usually has different meanings for others. 2:30 Art has meaning and is rarely usable. 2:34 On the other hand, design is aimed to be understood by all. 2:37 Design is the communication of a specific message. 2:41 Good design will motivate someone to do a specific something. 2:44 Design is planned and has a specific audience. 2:48 Even though most of these could be argued in one way or the other, 2:53 they both are slightly different. 2:57 Think of it as a rectangle and a square. 2:59 A square can be a rectangle, 3:01 but a rectangle can't always be a square. 3:04 In our case, design can be art, 3:06 but art can't be design. 3:09 They are similar forms but not the same. 3:12 This course is geared for you to understand not only what design is, 3:15 but how to recognize great design and understand why it's great. 3:20 We will go through a total of 4 stages for this course. 3:24 This stage being the first, 3:28 we will understand what design is. 3:30 In the second stage, you will learn the elements and principles of design and how to critique. 3:33 In the third stage, you will learn how to become a great problem solver. 3:40 Finally, stage 4 will conclude our course and prep you for our course's final quiz to earn the course badge. 3:44 By the end of Design Foundations, 3:53 you'll have a great understanding of design and the design process; 3:55 also, how to implement design in your future projects. 3:59 Will you have the credentials to jump into a web design position at the end of the course? 4:04 No. 4:08 You will simply have the tools of understanding good design, 4:09 allowing you to move forward in your design career. 4:12 When can you start calling yourself a designer? 4:16 The answer to that is right now. 4:18 You've consciously made a decision to take on the role as a designer through this course. 4:20 From this very moment and moving forward, Designer, 4:25 it's up to you to better yourself and to master the craft of design. 4:29 This course will specifically be focusing on brand identity design, 4:34 more specifically, conceptual, print, and web design scenarios. 4:38 At the end of every video, you will be presented with a quiz, 4:44 allowing you to advance to the next step. 4:48 So make sure to pay close attention. 4:50 It's now time for your first quiz. 4:52
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