Bummer! This is just a preview. You need to be signed in with a Basic account to view the entire video.
Developing a Hypothesis1:40 with Tomer Sharon and Hope Armstrong
Once you know how to identify a problem to solve, the next step is to create a hypothesis. Then, you can test your assumptions by conducting research, such as interviewing users in the product's target audience.
- We believe that [doing this, building this feature, creating this experience] for [these people/personas] will achieve [this outcome]. We will know this to be true when we see [this market feedback, quantitative measure, or qualitative insight].
Now that you know how to spot a problem,
the next step is to formulate it into a hypothesis.
This will ground your research around the problem to solve.
In the book Lean UX, this format is used to construct a hypothesis statement.
We believe that doing this, building this feature, or
creating this experience for these people or personas will achieve this outcome.
We will know this to be true but when we see this market feedback,
quantitative measure, or qualitative insight.
Once you have a hypothesis, you can research it further so
you can create the best possible solution for your users.
Through analyzing market feedback, quantitative measure, or
qualitative insight, you'll be able to test your assumption and prove or
disprove your hypothesis.
If your hypothesis fails, then no sweat.
Just come up with a new hypothesis.
Every failure helps guide you to the right problem to solve.
One way UX designers gather more information about a particular problem is
through interviewing actual users.
You may be surprised by what you hear.
Interviewing your users can help you determine if they care enough about this
problem to want a solution.
It may also give you clues to help you create a solution that will work best
This can help you validate a new product idea or even test out updates to
a current product before jumping into the lengthy process of development.
Check out the teachers' notes for
information on how to conduct user interviews
You need to sign up for Treehouse in order to download course files.Sign up