Dropdowns and Subnavigation5:33 with Anwar Montasir
In our previous video, we covered Hick’s Law, which states that decision making time increases with the number and complexity of choices. Which means many sites follow the pattern embraced by Apple.com and present only a handful of specific, meaningful categories in the primary navigation. Which sounds like a great approach, except that it leaves the question of what to do with subnavigation. After all, Apple sells a wide variety of computers, iPads, and iPhones. And what about mobile screens? In addition to a logo, search icon, and shopping cart icon, Apple limits its primary content to seven main categories, but that’s too many to comfortably fit across a small screen.
Mega menu: a large, rectangular menu that presents grouped navigation options all at once
Sequential menu: a menu which shows only the subcategories of the last selected category
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