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Empathy Maps2:11 with Devin O'Bryan
The action begins! This is the part where the design process gets very real. Empathy maps are the simplest way to workshop who your user is and find out what motivates them.
- Empathy Map – a design thinking tool made of quadrants that is used to better understand the overarching traits of a user; typically outside of the context of their workflow.
- Archetype – a collectively-inherited unconscious idea, pattern of thought, image, etc., that is universally present, in individual psyches,
This is an empathy map, and so is this.
We're gonna focus, however, on one specific version of an empathy map.
It's a simpler version, and you're welcome to pick up on other types of empathy maps
as you become more familiar with using this tool.
The most important thing you can take away from using an empathy map is the sort of
snapshot of our user mentality it can create.
Empathy maps aren't an exact representation of a single specific
Instead, they're a way for us to consider a user archetype.
For instance, an urban college student is up on the latest tech trends or
a rural baby-boomer who just became a grandma.
There are certain things that we can infer about the lives or
habits of these archetypes.
But remember, they're just assumptions, until we prove them right or wrong.
We'll get started by creating our empathy map skeleton.
It's made up of a circle and a center and four lines to create quadrants.
We will fill it along the way.
To do this, you'll need a few supplies to help you.
Post-its, markers, and a surface that will host your ideas.
Once you've drawn the circle and four quadrants of your empathy map skeleton,
we will need to name our user and personify them visually.
For our project, we will be working with the archetype of Stable Sarah.
She's a creative homemaker in her mid-30s
who acts as the stabilizing force in her family dynamic.
She is confident with technology, but
isn't necessarily a tech expert outside of Microsoft Office.
Stable Sarah is going to be attending EmmaCon,
which is a fictitious emerald collector's conference.
It will be our overall job to improve her experience through the process
of purchasing a Weekender Pass
to the conference through the conference's website.
We'll get to know Stable Sarah better in the next video.
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