Empathy Maps2:11 with Devin O'Bryan
The action begins! This is the part where the design process gets very real. Empathy maps are the simplest way to workshop who your user is and find out what motivates them.
- Empathy Map – a design thinking tool made of quadrants that is used to better understand the overarching traits of a user; typically outside of the context of their workflow.
- Archetype – a collectively-inherited unconscious idea, pattern of thought, image, etc., that is universally present, in individual psyches.
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