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Deceptive Patterns

By Hope Armstrong and Michelle Zohlman

NOTE: Dark Patterns has been renamed "Deceptive Patterns" by the creators of the term. The change reflects a commitment to avoiding language that might inadvertently carry negative associations or reinforce harmful stereotypes.

Table of Contents

Definition

> Deceptive pattern: A deceitful technique used in websites and apps, where the interface tricks users into doing something they did...