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Feedback Example6:14 with Nick Pettit
Now that you have some idea of how to formulate feedback, let's try running through an example.
Let's critique an example website from Treehouse at smellslikebakin.com. 0:00 You can find a link to this in the notes associated with this video. 0:04 Let's start by describing what it is that we're looking at. 0:09 This is a website for a fictional cupcake bakery. 0:12 The first thing I notice is that the light colored text and 0:16 illustrations contrast with the dark red background. 0:20 The illustrations stand out because they have a unique shape and 0:24 silhouette that's unlike the uniformity found in the rectangular photos. 0:28 The photos themselves are very high contrast and colorful. 0:34 I also see a button that says browse our cupcakes. 0:38 The color scheme seems to mostly be composed of red and green, 0:43 which are complementary since they're opposite one another on a color wheel. 0:47 And the composition looks like it's on a grid with columns, 0:53 where some items like the paragraph at the top stretch across and 0:58 photos align with the text. 1:03 So now let's try to interpret the goal of this site. 1:07 What does the site trying to accomplish? 1:10 Sometimes you'll be able to ask the designer but other times, 1:13 you might have to answer that question for yourself. 1:16 Like I said before, this is a website for a fictional cupcake bakery. 1:20 But, let's read a little bit of the copy here. 1:25 In the navigation, there's cupcakes, and prices, and locations, and a contact link. 1:28 And the call to action button says browse our cupcakes. 1:36 I feel like I've seen this type of button on other websites before, and 1:40 it's familiar to me. 1:45 Because it doesn't have any other similar buttons around it. 1:46 There are some negative space with nothing there. 1:51 And it looks different in size and shape and color than the other navigation items. 1:54 So, I have some confidence that this will take me to the next step and 2:02 help me get cupcakes. 2:06 So overall, it seems to me that on this website, maybe I'm expected to either 2:09 visit this bakery to buy cupcakes or I can call them or place an order online. 2:14 And that makes sense because it lines up with my experiences with other 2:20 food businesses where I can place an order or just visit their location. 2:24 Now, how does that goal connect with the visuals that I described? 2:28 That's the last part judgment. 2:34 Does this website make me want to visit their store or place an order? 2:36 Usually, I saved the overall success for last, but generally speaking, yes, 2:41 I think if I search the web for cupcake bakeries and I came across this website, 2:47 I would feel comfortable enough to order from them, but why is that? 2:52 Well, let's talk about what's working in their favor. 2:56 The illustrations have a flat and 2:59 cartoon style that feels childish and fun just like eating a cupcake. 3:01 It's not an essential food that you need to survive. 3:07 It's frivolous and something that should happy. 3:09 The contrast between the background and the text makes it really easy to read and 3:14 the emphasis using different font sizes and 3:19 colors as well as different shapes in the case of 3:23 the browse our cupcakes button, makes it easy to see the hierarchy of information. 3:27 I immediately know what's most important and what's a smaller detail. 3:32 This builds my trust in them as a business because it makes me feel like they're 3:38 organized, and they're not going to forget about my order or something. 3:42 And finally, the choice of a complementary color scheme with red and 3:47 green feels like a smart choice because color 3:52 complements typically provide the maximum amount of contrast and vibrant color. 3:55 The photos and the illustrations really pop off the page and 4:01 almost feel like they're floating in 3D. 4:04 It makes me feel like this company appreciates beauty and 4:06 that they're capable of making the pretty cupcakes that you see in the photos. 4:10 Now what can be improved? 4:16 Well, I feel like the texturization of the background and 4:18 the illustrations is a little heavy. 4:22 A little bit is okay to make it feel like cut out paper or something, but 4:25 these look like they're actually distressed, sort of like chipping paint. 4:30 It's not enough to turn me away, but it's an easy adjustment. 4:35 I also think the copy at the top could be a little more direct. 4:38 And maybe say something like, we're a cupcake bakery in Orlando, 4:43 or something that gives me a very clear understanding of what this website is. 4:47 Finally, I think the call to action button could be improved with less texture and 4:52 more color contrast with a larger font. 4:58 The same color is used in the cupcake directly to the right of it, 5:01 and that's a little confusing because the cupcake cause such a unique shape 5:06 that my eye is pulled away from that button at first. 5:11 Overall, I think this is a successful design, just a few tweaks and 5:15 it could be even better. 5:20 There's always more that can be said in a critique because you can endlessly 5:22 speculate on other possibilities, but that about covers it. 5:27 So let's break that down one more time. 5:31 Make sure that your feedback is objective and useful. 5:35 First, describe what you see. 5:39 Second, interpret what you see. 5:41 In other words, what is the goal of the site? 5:44 Last judge strength and weaknesses. 5:46 Does this site accomplish it's goal? 5:50 It's easy to bring people down but it's hard to build them up. 5:53 Before you give criticism to others people, you should practice a bit 5:57 first and maybe ask others to critique your work to see what you like and 6:02 don't like about what they said. 6:06 Like anything, it's hard to get it right the first time, so keep practicing. 6:09
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