You will work with a list of key words you created earlier to identify Facebook

groups and pages where your audience is likely to belong to, follow, or linger.

Some Facebook groups and

pages are extremely popular and generate a lot of engagement.

Audiences on various niches are attracted to these hubs and

either read, respond, or actively create the conversation.

With more than a billion active users from almost every corner of the world,

you can be assured that your audience, no matter what domain your area belongs to,

is on Facebook.

For you, it is a goldmine you can not pass.

It's a great opportunity to learn from and engage with your audience.

Follow my demo on Facebook and pause and

play the video to complete these steps one by one, if needed.

I will use keywords related to my imaginary dance app as an example.

You'll use your topic instead.

Ready?

All right.

So I have, Facebook here and I’m just gonna use the social,

it’s called the social graph search, right here, the top box.

Place your cursor inside the box and just start typing your first keyword.

I’m gonna use dancing.

All right.

The next thing I'm gonna do.

It's not intuitive, but the next thing I'm gonna do is completely ignore what I

see here and click the bottom part here, see more results for dancing.

And what I see here are results, All Results for now.

But I can go into specific results based on what I'm looking for.

So, the first place I'm gonna go to is pages.

Alright, so scan the results and select pages that seem relevant to you and

that have a relatively larger number of likes.

Let's see how we do that here.

So, I hit Pages and then I'm starting to scan, dancing, field of study.

42 million likes, that is something I want.

So I would copy that link and paste it to my worksheet.

Let's see another thing.

Dancing with the Stars definitely more than five million likes.

Dirty dancing the movie, okay so

as I go over the list I can also find some pages that are not so relevant.

So for example, Dancing Crab is a restaurant,

it has a relatively a lot of likes.

I, I'm only looking for a few people, 5,000 is a lot for

me, but it's a restaurant.

It's not related to dancing actually.

Same thing with Dancing Moon which is a band, a music band.

also, I'm not interested in pole dancing.

That's not what my app is about.

So these are pages that I'm not going to select.

After you select 10 pages, go to the top of the page and select Groups.

Show you this, go to the top of the page, select Groups.

And what you do next is pretty much the same thing.

Scan the page, look at the results, and decide which group is relevant for

you and which one isn't.

You'll decide by looking at the name of the group and

see how relevant it is to your domain.

Look at the number of members.

If it's a very popular group, that's good.

If it has 10 members it's not good.

But also look, if they say it's a closed or open group.

So we have closed groups here, and this is an open group.

This is actually not a group I'm gonna seek because it only has 15 members, but

I'm only looking for open groups.

And the reason is that in a closed group you have to join.

When you, when you click join, you send the request to join to the group owner and

then they can decide if you can join or not.

By the time they decide, you can't really post anything there.

You can't access the, the group.

So this is why I'm looking for open groups.

You don't need to have anyone approve your membership, you can just go there and

post there whenever you want.

When you find enough groups that you're interested in, copy the URL of each

group you select to the section titled Facebook Groups on your worksheet doc.

You are done with this step when you have identified 10 pages and 10 groups.

Now let's see how you can find your audience on Twitter.