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Finding target groups and pages on Facebook
4:28 with Tomer SharonYou will work with the list of keywords you created earlier to identify Facebook groups and pages where your audience is likely to belong to, follow, or linger.
You will work with a list of key words you
created earlier to identify Facebook
0:00
groups and pages where your audience is
likely to belong to, follow, or linger.
0:05
Some Facebook groups and
0:10
pages are extremely popular and generate a
lot of engagement.
0:12
Audiences on various niches are attracted
to these hubs and
0:17
either read, respond, or actively create
the conversation.
0:21
With more than a billion active users from
almost every corner of the world,
0:25
you can be assured that your audience, no
matter what domain your area belongs to,
0:30
is on Facebook.
0:35
For you, it is a goldmine you can not
pass.
0:37
It's a great opportunity to learn from and
engage with your audience.
0:41
Follow my demo on Facebook and pause and
0:46
play the video to complete these steps one
by one, if needed.
0:48
I will use keywords related to my
imaginary dance app as an example.
0:53
You'll use your topic instead.
0:58
Ready?
1:00
All right.
1:01
So I have, Facebook here and I’m just
gonna use the social,
1:02
it’s called the social graph search, right
here, the top box.
1:07
Place your cursor inside the box and just
start typing your first keyword.
1:12
I’m gonna use dancing.
1:17
All right.
1:20
The next thing I'm gonna do.
1:21
It's not intuitive, but the next thing I'm
gonna do is completely ignore what I
1:23
see here and click the bottom part here,
see more results for dancing.
1:26
And what I see here are results, All
Results for now.
1:33
But I can go into specific results based
on what I'm looking for.
1:37
So, the first place I'm gonna go to is
pages.
1:41
Alright, so scan the results and select
pages that seem relevant to you and
1:45
that have a relatively larger number of
likes.
1:51
Let's see how we do that here.
1:54
So, I hit Pages and then I'm starting to
scan, dancing, field of study.
1:56
42 million likes, that is something I
want.
2:01
So I would copy that link and paste it to
my worksheet.
2:05
Let's see another thing.
2:11
Dancing with the Stars definitely more
than five million likes.
2:12
Dirty dancing the movie, okay so
2:17
as I go over the list I can also find some
pages that are not so relevant.
2:19
So for example, Dancing Crab is a
restaurant,
2:24
it has a relatively a lot of likes.
2:28
I, I'm only looking for a few people,
5,000 is a lot for
2:31
me, but it's a restaurant.
2:34
It's not related to dancing actually.
2:36
Same thing with Dancing Moon which is a
band, a music band.
2:39
also, I'm not interested in pole dancing.
2:44
That's not what my app is about.
2:48
So these are pages that I'm not going to
select.
2:50
After you select 10 pages, go to the top
of the page and select Groups.
2:55
Show you this, go to the top of the page,
select Groups.
3:00
And what you do next is pretty much the
same thing.
3:04
Scan the page, look at the results, and
decide which group is relevant for
3:07
you and which one isn't.
3:12
You'll decide by looking at the name of
the group and
3:14
see how relevant it is to your domain.
3:17
Look at the number of members.
3:19
If it's a very popular group, that's good.
3:21
If it has 10 members it's not good.
3:24
But also look, if they say it's a closed
or open group.
3:26
So we have closed groups here, and this is
an open group.
3:32
This is actually not a group I'm gonna
seek because it only has 15 members, but
3:35
I'm only looking for open groups.
3:39
And the reason is that in a closed group
you have to join.
3:41
When you, when you click join, you send
the request to join to the group owner and
3:46
then they can decide if you can join or
not.
3:50
By the time they decide, you can't really
post anything there.
3:53
You can't access the, the group.
3:57
So this is why I'm looking for open
groups.
3:59
You don't need to have anyone approve your
membership, you can just go there and
4:01
post there whenever you want.
4:06
When you find enough groups that you're
interested in, copy the URL of each
4:09
group you select to the section titled
Facebook Groups on your worksheet doc.
4:13
You are done with this step when you have
identified 10 pages and 10 groups.
4:19
Now let's see how you can find your
audience on Twitter.
4:24
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