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Finding target groups and pages on Facebook
4:28 with Tomer SharonYou will work with the list of keywords you created earlier to identify Facebook groups and pages where your audience is likely to belong to, follow, or linger.
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You will work with a list of key words you created earlier to identify Facebook
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groups and pages where your audience is likely to belong to, follow, or linger.
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Some Facebook groups and
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pages are extremely popular and generate a lot of engagement.
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Audiences on various niches are attracted to these hubs and
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either read, respond, or actively create the conversation.
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With more than a billion active users from almost every corner of the world,
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you can be assured that your audience, no matter what domain your area belongs to,
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is on Facebook.
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For you, it is a goldmine you can not pass.
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It's a great opportunity to learn from and engage with your audience.
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Follow my demo on Facebook and pause and
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play the video to complete these steps one by one, if needed.
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I will use keywords related to my imaginary dance app as an example.
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You'll use your topic instead.
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Ready?
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All right.
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So I have, Facebook here and I’m just gonna use the social,
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it’s called the social graph search, right here, the top box.
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Place your cursor inside the box and just start typing your first keyword.
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I’m gonna use dancing.
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All right.
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The next thing I'm gonna do.
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It's not intuitive, but the next thing I'm gonna do is completely ignore what I
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see here and click the bottom part here, see more results for dancing.
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And what I see here are results, All Results for now.
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But I can go into specific results based on what I'm looking for.
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So, the first place I'm gonna go to is pages.
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Alright, so scan the results and select pages that seem relevant to you and
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that have a relatively larger number of likes.
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Let's see how we do that here.
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So, I hit Pages and then I'm starting to scan, dancing, field of study.
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42 million likes, that is something I want.
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So I would copy that link and paste it to my worksheet.
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Let's see another thing.
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Dancing with the Stars definitely more than five million likes.
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Dirty dancing the movie, okay so
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as I go over the list I can also find some pages that are not so relevant.
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So for example, Dancing Crab is a restaurant,
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it has a relatively a lot of likes.
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I, I'm only looking for a few people, 5,000 is a lot for
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me, but it's a restaurant.
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It's not related to dancing actually.
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Same thing with Dancing Moon which is a band, a music band.
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also, I'm not interested in pole dancing.
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That's not what my app is about.
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So these are pages that I'm not going to select.
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After you select 10 pages, go to the top of the page and select Groups.
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Show you this, go to the top of the page, select Groups.
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And what you do next is pretty much the same thing.
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Scan the page, look at the results, and decide which group is relevant for
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you and which one isn't.
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You'll decide by looking at the name of the group and
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see how relevant it is to your domain.
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Look at the number of members.
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If it's a very popular group, that's good.
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If it has 10 members it's not good.
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But also look, if they say it's a closed or open group.
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So we have closed groups here, and this is an open group.
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This is actually not a group I'm gonna seek because it only has 15 members, but
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I'm only looking for open groups.
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And the reason is that in a closed group you have to join.
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When you, when you click join, you send the request to join to the group owner and
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then they can decide if you can join or not.
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By the time they decide, you can't really post anything there.
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You can't access the, the group.
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So this is why I'm looking for open groups.
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You don't need to have anyone approve your membership, you can just go there and
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post there whenever you want.
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When you find enough groups that you're interested in, copy the URL of each
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group you select to the section titled Facebook Groups on your worksheet doc.
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You are done with this step when you have identified 10 pages and 10 groups.
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Now let's see how you can find your audience on Twitter.
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