You will work with a list of key words you created earlier to identify Facebook 0:00 groups and pages where your audience is likely to belong to, follow, or linger. 0:05 Some Facebook groups and 0:10 pages are extremely popular and generate a lot of engagement. 0:12 Audiences on various niches are attracted to these hubs and 0:17 either read, respond, or actively create the conversation. 0:21 With more than a billion active users from almost every corner of the world, 0:25 you can be assured that your audience, no matter what domain your area belongs to, 0:30 is on Facebook. 0:35 For you, it is a goldmine you can not pass. 0:37 It's a great opportunity to learn from and engage with your audience. 0:41 Follow my demo on Facebook and pause and 0:46 play the video to complete these steps one by one, if needed. 0:48 I will use keywords related to my imaginary dance app as an example. 0:53 You'll use your topic instead. 0:58 Ready? 1:00 All right. 1:01 So I have, Facebook here and I’m just gonna use the social, 1:02 it’s called the social graph search, right here, the top box. 1:07 Place your cursor inside the box and just start typing your first keyword. 1:12 I’m gonna use dancing. 1:17 All right. 1:20 The next thing I'm gonna do. 1:21 It's not intuitive, but the next thing I'm gonna do is completely ignore what I 1:23 see here and click the bottom part here, see more results for dancing. 1:26 And what I see here are results, All Results for now. 1:33 But I can go into specific results based on what I'm looking for. 1:37 So, the first place I'm gonna go to is pages. 1:41 Alright, so scan the results and select pages that seem relevant to you and 1:45 that have a relatively larger number of likes. 1:51 Let's see how we do that here. 1:54 So, I hit Pages and then I'm starting to scan, dancing, field of study. 1:56 42 million likes, that is something I want. 2:01 So I would copy that link and paste it to my worksheet. 2:05 Let's see another thing. 2:11 Dancing with the Stars definitely more than five million likes. 2:12 Dirty dancing the movie, okay so 2:17 as I go over the list I can also find some pages that are not so relevant. 2:19 So for example, Dancing Crab is a restaurant, 2:24 it has a relatively a lot of likes. 2:28 I, I'm only looking for a few people, 5,000 is a lot for 2:31 me, but it's a restaurant. 2:34 It's not related to dancing actually. 2:36 Same thing with Dancing Moon which is a band, a music band. 2:39 also, I'm not interested in pole dancing. 2:44 That's not what my app is about. 2:48 So these are pages that I'm not going to select. 2:50 After you select 10 pages, go to the top of the page and select Groups. 2:55 Show you this, go to the top of the page, select Groups. 3:00 And what you do next is pretty much the same thing. 3:04 Scan the page, look at the results, and decide which group is relevant for 3:07 you and which one isn't. 3:12 You'll decide by looking at the name of the group and 3:14 see how relevant it is to your domain. 3:17 Look at the number of members. 3:19 If it's a very popular group, that's good. 3:21 If it has 10 members it's not good. 3:24 But also look, if they say it's a closed or open group. 3:26 So we have closed groups here, and this is an open group. 3:32 This is actually not a group I'm gonna seek because it only has 15 members, but 3:35 I'm only looking for open groups. 3:39 And the reason is that in a closed group you have to join. 3:41 When you, when you click join, you send the request to join to the group owner and 3:46 then they can decide if you can join or not. 3:50 By the time they decide, you can't really post anything there. 3:53 You can't access the, the group. 3:57 So this is why I'm looking for open groups. 3:59 You don't need to have anyone approve your membership, you can just go there and 4:01 post there whenever you want. 4:06 When you find enough groups that you're interested in, copy the URL of each 4:09 group you select to the section titled Facebook Groups on your worksheet doc. 4:13 You are done with this step when you have identified 10 pages and 10 groups. 4:19 Now let's see how you can find your audience on Twitter. 4:24