Finding target hashtags on Twitter3:47 with Tomer Sharon
Twitter is where many people interested in numerous topics linger, and where they get the most updated information and thoughts of thought leaders, businesses, and other like-minded individuals.
Twitter is a powerful social medium. 0:00 It is where many people interested in numerous topics linger, and 0:03 where they get the most updated information and 0:07 thoughts from thought leaders, businesses and other like-minded individuals. 0:10 Twitter has a sea of information you need. 0:15 You just need to know where to look. 0:18 A twitter hashtag is simply a way for people to search for 0:21 tweets that have a common topic. 0:24 For example, if you search for 0:27 #dancing on Twitter, you get a list of tweets related to, well, dancing. 0:29 What you won't get are tweets that say, 0:35 I was dancing yesterday when I lost my wallet. 0:38 Because dancing isnt' proceeded by the hashtag. 0:40 An example for a good Tweet would be, tremendously enjoyed my 0:44 #dancing class yesterday, who else is learning to dance in Sacramento? 0:48 Now here's your assignment. 0:53 Take the list of key words that you identified earlier using Google Add Words 0:56 and turning them into hashtags. 1:01 For example, the keyword belly dance would become the #bellydance in one word. 1:03 And hip hop dancing becomes #hiphop and #hiphopdancing. 1:10 Get the idea? 1:16 By the way, you will use these hashtags soon when you post your screener. 1:17 Don't think this through too much now. 1:23 Just create the list of hashtags. 1:25 That's perfectly fine. 1:28 Add those hashtags to your worksheet doc under Twitter hashtags. 1:29 A second part to your assignment, is evaluating hashtag quality. 1:35 Use Twitter to search for the hashtags you created to see if they're any good. 1:39 Here is how you would do it. 1:44 Okay, I'm on Twitter now. 1:46 And what I'm gonna do is type right here in the search box, the #dancing. 1:48 And I'm gonna see, there it goes, dancing. 1:55 And I'm gonna see what's happening here. 1:58 So I'm scanning the results that I got, the feed that I got, 2:02 and I wanna see a few things. 2:05 I wanna see the frequency, all right? 2:07 So this is from two days ago, which is not that good. 2:10 Not a good sign. 2:15 But this, yeah, this is probably promoted so, I'm ignoring that. 2:17 But this is from three minutes ago, seven minutes ago. 2:20 36, nine minutes ago, 36 minutes ago. 2:22 And so on. I wanna see that it's, that it's fresh. 2:26 If it's from two day ago or a week ago or a year ago, 2:29 it's probably not a very active hashtag and I'm, I'm gonna desert it. 2:33 I'm gonna find some other hashtag to focus on. 2:36 Another thing I'm looking at is the actual quality of what I'm seeing here. 2:40 So, trying to see if people talk about what I'm interested in, 2:46 commitment is scary. 2:50 Think dancing solo have done. 2:52 That looks relevant safe to say I second that, I'm a nobody dancing freely. 2:55 Not sure. 3:00 I'm so fancy. 3:02 Not so sure. 3:03 If you're an exci, if you're exci, as excited about folk festival as I am. 3:04 Not so sure. 3:10 I'm trying to see if there are people here that talk about my interest, 3:11 about the thing I am interested in, about dancing apps, or 3:16 dancing schools, or learning how to dance, things like that. 3:20 If I see that this feed is good and I'm getting what I want, I'm gonna use it. 3:24 As you saw, not all of the tweets will be relevant as you see here. 3:30 But here is one person that sure does love dancing. 3:35 Evaluate all of your hashtags this way. 3:38 Next, you'll identify where your audience lingers on Google+. 3:42
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