Gathering Content2:23 with Nick Pettit
Once you've spent time setting goals for the site and gathering information about the target audience, you should collect all of the content you'll need to put together your design.
Once you've spent time setting goals for 0:00 the site and gathering information about the target audience, 0:02 you should collect all of the content you'll need to put your design together. 0:06 Generally speaking, this can include things like text, images, and 0:12 company logos. 0:15 It's possible there are also design guidelines to which you should refer for 0:17 things like fonts and colors. 0:22 Where these things come from might vary, 0:25 depending on the size of an organization and the scope of the project. 0:27 If you're working in a small team, you might be the one creating a logo and 0:33 doing a good chunk of the writing, which is usually called copy. 0:37 Or you might have to take some product photos. 0:42 For our exercise, 0:45 let's assume we have been given a document with some copy and a logo. 0:47 We're also told there will be some product photos closer to the launch, but 0:52 those aren't available yet. 0:57 It's a good idea to look these things over and make sure they're all usable. 0:59 Check the copy for any misspellings, 1:04 grammatical errors, or areas that you think might need clarification 1:06 based on your previous research of the target audience. 1:11 If you're given images, check for appropriate formatting. 1:15 Ideally, logos and other graphics are delivered to you in a vector format, 1:19 so that you can turn them into SVGs. 1:25 If you're working with photographs, you want the highest resolution you can 1:28 find with the least amount of image compression, because you can always 1:32 resize them and compress them yourself in an image editing tool like Photoshop. 1:37 But if they're already heavily compressed, or if they're too small, 1:42 there's not much you can do. 1:46 So it's best to learn these things before you start mocking up pages. 1:47 This has been a broad overview of the discovery phase. 1:54 Depending on the project, the organization, or your own work flow, 1:57 this phase of the project could take up a lot more time and involve more steps. 2:02 It could also be simplified. 2:07 For our purposes, we're ready to proceed. 2:09 We know what this page needs to do. 2:12 We know the target audience, and 2:15 we have all the content we should need to get started on a design. 2:17
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