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Graft, Craft and Being Daft40:51 with Gavin Strange
This talk will make you want to punch fighter jets and fire rainbows from your eyes, and feel like nothing is impossible and that you can totally smash through your creative wishlist.
[SOUND] I've realized that I just like, as things go on and you do projects or 0:00 you do things, or you meet people and things happen, 0:04 you kind of get all these learnings from them, and you just understand more stuff. 0:08 And so, I kind of like just revisiting things that I've done or new projects, and 0:13 then kind of extracting things like lessons, that I've learnt from that. 0:17 So, hopefully what you're gonna see today is, 0:21 is stuff that's happened in the last year or so and just. 0:23 Things that I, hopefully are useful to take away for me and 0:26 for you and if not, there's quite a few animated GIFs. 0:30 So, you know, no one hopefully can be disappointed. 0:34 So I'm gonna explain a little bit about myself, so you know who I am. 0:37 My name is Gavin Strange, and I'm oh, 0:40 you can't see it oh, but it looks amazing I promise you. 0:43 I'm 32 years old. 0:46 I'm a male man, and I'm from Bristol, in Southwest which is here. 0:47 Bristol is amazing, because everybody speaks very funny. 0:53 [UNKNOWN] when you like, you know, you move there and 0:56 you sort of you, you, you try and fit in you're a little bit clever, 0:59 you're like oh, right my love, you know, you do it like playfully. 1:03 And, you know, when you do something so long, you forget that you were doing it 1:05 say, making the mickey in the first place, you become that thing. 1:09 So, I'm just, I'm, I'm, I'm, a proper Bristolean. 1:11 Alright [UNKNOWN] lovely, how are we doing today? 1:14 Fair play. Go then, 1:16 you know, I'm fully, just got into this, fully got into this ludicrous accent, and 1:17 I absolutely love it. 1:21 anyway, I'm 40 minutes. 1:23 What am I talking about Bristol for? 1:24 Let's go. 1:25 Anyway. 1:26 Bristol is kinda famous for two things. 1:26 It's famous for Massive Attack, Portishead. 1:28 Banksy, and also being the home of Wallace and Gromit. 1:30 And this is where, I come into it. 1:34 So by day, my, my job is, 1:36 I'm the senior designer for the wonderful Aardman Animations. 1:38 and, I just love being at this place, man. 1:42 It's just this place I looked up to when I was a kid. 1:46 I, I watched the things they created, and just, just was in awe of the craft. 1:49 In awe of the, the hands on thing and the story telling, just everything. 1:55 I just grew up sort of like loving, loving this place. 1:59 And then to, to cut a long story short, over the years of, of, of working for 2:01 myself, I, I, I have, I had a job as a junior designer. 2:05 Didn't go to University cuz wasn't for me. 2:09 Didn't really think that I wanted to do that. 2:11 So I got a job as a junior. 2:14 A young 17 year old, wet behind the ears in Glasgow where I'm originally from. 2:15 No idea what I was doing. 2:18 Just over the years, I kinda worked there for four years. 2:20 And then I, handed in my notice, which I thought was a good idea, at 21 or 2:22 whatever I was. 2:25 Just trembling, going I'm gonna work for myself now. 2:26 [SOUND] Didn't know how it works, but I did. 2:29 And then, so I went from [UNKNOWN] then I went to Bristol, and just basically just. 2:32 Chris earlier in his talk was talking about, about luck and. 2:37 Does luck exist or does it not exist? 2:42 But it really is, it's manufacturing a situation. 2:44 So I am incredibly lucky to, to have these opportunities. 2:46 But you, you do orchestrate them yourself. 2:49 And that's just from Graft and 2:51 Craft, that's the, the title of this talk on being deft. 2:53 It's, it's, it's trying to do your best to make the situation work for you, but 2:56 not in a like a, like a horrible trying to manipulate way, but 3:01 just in a, I love stuff and I'd like to do more things, and 3:04 I'm gonna try my best to make the situation work for me. 3:08 So that's what I, I did over the years. 3:11 Over sort of like eight, nearly ten years. 3:13 And then I just got a lovely email one day, which was, hello from Aardmen, and 3:15 it was just the most incredible email. 3:18 And I've never applied to anything so quick in my life. 3:20 H-hello, huh! 3:22 And I went in to see them eight years ago and say hello, and I, I've never left. 3:23 I, I hope they never make me leave. 3:29 I love this place. 3:31 So being seen in design, I'm, I'm responsible for the, well technically for 3:33 the digital division, and 3:38 that is a team that takes sort of like the, the characters and 3:39 what else that Aardman makes, the films and, and, and, and all the properties and 3:43 all the things they own, and we give them a digital home so it's apps or games or. 3:47 Anything, anything interactive, digital. 3:52 But then that's also part of with like a third party design studio as 3:55 well that we make stuff for other people. 3:58 So Nickelodeon and Cartoon Network, and generally lovely, 4:01 fun, wholesome things, and this is what I wanna cover in my talk. 4:05 I love the fact that I'm at this place, that it's whole mantra, it's whole reason 4:09 for being is to entertain people to delight them, to make them feel something. 4:13 I feel really strongly that we're all in this world, where we're all 4:19 pushing pixels around and stuff, and it's get a bit stressy sometimes. 4:23 And this works, and this doesn't work. 4:26 And clients [SOUND], but we've all go this really rad opportunity and 4:27 obligation, to make people feel stuff, you know, even your UX decisions are about 4:31 people understanding what you want them to do, or direct them in the right way. 4:36 Like that's amazing, we're affecting how people think, so I really don't take that 4:41 decision lightly and get stoked on being able to make stuff. 4:45 So I love doing what I do at Aardman And just, over the years, and 4:50 this is what I'm gonna come to, I have managed to, through, sort of, 4:54 like, excitement, and just bugging people. 4:57 And just, showing what I do, and 4:59 showing what I do in my own time, personal projects. 5:02 Just silly little experiments. 5:05 Just kind of gain the trust of, of people during my day job. 5:07 And that's kinda the whole thing that I wanna, I wanna cover. 5:10 So this is, this is just a little, a little video, just a little montage of 5:15 just some, some of the stuff that we've worked on recently. 5:17 And it's all sorts of stuff, like did a lot of Flash games. 5:20 Woo Flash. 5:23 Back in the day and now, you know, 5:24 moving into sort of native games and, and tablets and then just everything really. 5:27 We're not exclusively any one thing, 5:32 just really nice to have that diversity as well which is just being in an arena. 5:34 You know, I'm not just a UX designer or a UI designer, it's, you know, 5:37 it might be a game logo, it might be, I did all the animated motion graphics for 5:41 all the stuff that you see sort of moving in this. 5:45 I'm not, proficient in that stuff, it's not what my job title says I am, 5:48 but, cuz I've showed excitement and enthusiasm, and 5:53 willing to connect all these dots, cuz that's all really all this stuff is. 5:56 You know, all these different divisions of your y, your x, blah, blah, blah. 5:58 It's all the same. 6:03 It's just making stuff, isn't it? 6:04 I don't like that there's, these clear. 6:05 There's this clear borders between things, and I don't think there should be, 6:08 I feel very strongly especially in education actually, that you're kind of 6:11 even just at 15, 16, you're asked what you want to be when you grow up. 6:15 Well, I wish I had the foresight to go well, 6:18 that's a complex situation and I really know yes, and 6:22 I have interests in this, this, and this but you just go oh, [INAUDIBLE]. 6:25 You know, you're, you're already focused down to this pinpoint of this is who you 6:28 are, this is what you do, and that is what you will stay, and 6:33 I don't like that, you know, I like it to be, to be wide and open. 6:35 But, what I'm gonna talk a little bit about, 6:39 half about is the redesign of aardman.com and, and 6:41 this is, so this is something that's been going off for the past couple of years. 6:46 And we've had, we've had sites that were previously beautiful. 6:50 I didn't, I didn't design them. 6:55 Designed by incredible creatives. 6:57 And they were just like these works of art, you couldn't use them. 6:59 At all [LAUGH]. 7:04 But that did not, that was part of the charm at the time it was like, 7:06 to find the contact details, you had to have this pop-up head box character, and 7:09 he'd have to pop his brain. 7:13 It would literally unfurl, and 7:15 then you went to follow a thread just to get the email address. 7:16 And stuff like that. 7:19 And it's stuff like, I could see this UI [UNKNOWN] go, oh, my God! 7:20 [LAUGH] But it was beautiful. 7:24 It was incredible. 7:26 And this was this was, you know a good ten, 7:26 15 years ago, when there wasn't those sort of standards there. 7:28 So, so we found beautiful sites, but then when I joined, and 7:32 as technologies advanced, and obviously now we're at a point where, 7:35 essentially, Aardman makes visual things that move. 7:39 And, you know, prior to the site that we have now, 7:42 there was not really any way to watch those pieces of content, 7:44 which is quite crazy, but that's the limitations you have. 7:47 So going forwards, this, this, the kind of, 7:50 the, the, the, the brief was essentially just takers forwards, you know. 7:53 And, and it was very much, it was an internal project so 7:58 it was really, really small. 8:00 There was a correct director, there was a producer, there was a developer, there was 8:01 a designer which was myself, and we had a few other design supports as well. 8:04 Which was great but very, very small team. 8:08 And it was kind of us directing it, as we went really, it was, okay. 8:11 You know, how do we get all of this content? 8:17 And they've made a lot of stuff. 8:19 You know, Aardman was started by two schoolboy friends, Pete Lord and 8:21 Dave Sprochston. 8:24 In the late 70s, just by using a stop frame camera on their kitchen table, 8:25 making animation. 8:30 So there was never really a plan. 8:31 It's not like, right, here's a business plan, let's go. 8:32 We're gonna do this, then this, then this. 8:35 It was, it's been this wonderful meandering journey. 8:36 So it's taking, you know, nearly 40 years worth of work, 8:39 and then showing that to people. 8:42 Organizing that. 8:45 Categorizing that. 8:45 And then letting people find it the best way they can, 8:46 because now people are looking at the, the site for example. 8:50 Our commercial team used it loads, because it's a great tool for them. 8:52 And when they're showing off, the latest brilliant directors who are making all 8:55 sorts of films and ads and whatever they may be making, their personal project. 8:59 They needed a way to show this stuff. 9:03 So it was really complicated, because it was lots of stakeholders that wanted 9:05 the site to do lots of different things, 9:09 but I myself, as a designer, find that an amazing challenge. 9:11 It was terrifying, utterly terrifying. 9:15 Take this company, and make sure it looks good. 9:17 Make sure it works good. 9:22 That is, like, what an amazing honor. 9:23 It's just, it's just this kid in [UNKNOWN], not going to university, and, 9:26 and feeling like I would never really have any opportunities to do exciting things. 9:29 I, I, I, I was getting to, to d-design the digital face of this, this place that I 9:34 loved, so it was a real trying to balance my play it cool Geoff yeah, 9:38 it's all good yeah, I know what I'm doing yeah, we're gonna do this just going oh, 9:41 my god, you know, just getting so stoked on everything. 9:44 So I was trying to balance all of that. 9:47 Trying to balance my own personal excitement for 9:49 the project with what's right for everyone else as well, and I really liked that, 9:52 I really like the fact that I get to, I got to, to apply what I think I 9:55 would like to see in a site in a list of digital experience and 10:00 stuff, and it was, it was things like we had to have a really good. 10:05 Filtering system, because you come to the site and 10:09 you're presented with every piece of work, we've ever done, ever. 10:11 That's a lot, that's of stuff. 10:15 We didn't wanna lead with a certain, you know, 10:18 didn't wanna just show you feature films or just show you commercials. 10:20 It needs to be so about, this is the latest output from the studio. 10:23 But behind that, 10:26 we needed to really let people granularly break down what we were gonna see. 10:27 So we just did iteration upon iteration of, of tag systems. 10:31 Of, of, of nav systems. 10:36 We have this, this lovely little, there's a little spaceship rocket from Wallace and 10:38 Gromit, that would sort of like hover and wiggle. 10:42 Above, above a page when you were on it. 10:44 And you would click it. 10:46 And then it, it would shoot off. 10:47 And as it shot off, it would leave this trail of smoke and then the smoke covered 10:48 it, and then you have all your choices that you would turn on. 10:51 Okay, I wanna watch feature films with Wallace and 10:54 Gromit, directed by Merlin Crossingham in a stop-frame. 10:56 Like, like you could turn on all these different options, and it was wonderful 10:59 but it just, you know, you just go through iteration upon iteration, do loads of 11:03 user testing which I highly, highly recommend and, you know, people would be. 11:06 Well they'd basically be clicking the rocket all the time, and 11:10 not using the system for what it was. 11:13 So there was a lot of give and take and 11:15 trying to work out what was gonna be best for Aardman, and for people to find their 11:18 stuff and it was just this wicked experience of geeking out on the archives. 11:22 Oh, man. 11:27 You can't really see them here, but you'll be able to have a look at the internet 11:28 later like the history page was my favorite because essentially I really like 11:32 this, you know, we've all got to, you know the design pages, sort of they have to do 11:38 lots of specific jobs in lots of specific ways, so it never really has one form. 11:43 Do you know what I mean? 11:47 it's sort of like [INAUDIBLE] responsible device, but 11:49 I still like that old classic graphic design approach. 11:51 This is how it will be. 11:54 So designing the history page was amazing, because I just got to raid the archives. 11:55 There was this, this file server that's just got every single image from dot, 12:00 that the guys have ever made behind the scene sketches and armatures, so you see. 12:07 Little plasticine tests and sketches, and photographs of, 12:11 of metal skeletons, and animated. 12:14 And, like, all of this incredible, like, world of stuff. 12:17 And I just got to rate it. 12:20 This is what was so lovely, because of, of having, working with people, and 12:21 sort of building up a bit of a trust. 12:26 They were just kind of like off you go. 12:29 Show us some stuff when you're ready to show us some stuff, and 12:33 that was wonderful. 12:35 So, ready in the archives and finding old pictures and characters, and 12:36 telling the story of the history of [UNKNOWN] sort of graphical means and 12:40 then it's, it's sort of lovely response and all that jazz. 12:44 But that was really, really nice to apply some graphic design sensibilities, and 12:47 emotion as well and just kind of using big imagery and just- 12:51 [BLANK_AUDIO] 12:54 Not really caring about the technical. 12:56 That was, that was what was lovely. 12:58 I like to push [LAUGH] the people that you work with. 12:59 And we had this fantastic set of developers that, 13:02 that they looked at, as well. 13:05 They brought their creative magic to it. 13:06 And I purposely, you know, just throw in a few awkward drop shadows. 13:09 Why not, you know? 13:13 You're not really alive until you've experienced an awkward CSS drop 13:13 shadow, right? 13:16 So, it's nice just to throw that stuff in there and just, you know, 13:17 it should be fun. 13:20 It should be, it should be silly. 13:21 It should be bold. 13:22 So that was really really nice. 13:23 And so, for all this whole process, I would just like, I would love, 13:25 I would love, love, love to redesign all the print work, you know, I'm a, 13:29 a, a it seems a digital designer very much screen based designer when I first joined. 13:35 But I secretly harbored the dream of, of doing all the print design cuz that's what 13:40 the, the little bit of education I had, was graphic design so I kind of. 13:44 That's where my, where everything lies for me. 13:48 And I was like I'd love to, to redesign everything, but saying that word was 13:51 terrifying, because the powers that be, you know, that costs money, that costs 13:56 time, that's, that's not just, here's your website, let's make something new. 14:00 It was a big, you know, it was a big undertaking for 14:04 everyone in the whole company to get used to this stuff and. 14:07 Just thought that this never, is never gonna happen. 14:10 But what did happen, which was lovely, was we did you know, we redesigned the website 14:11 and that's we designed some, some digital template things for, you know, 14:15 Akina, PowerPoint and, and all the digital stuff. 14:19 But then that meant that sort of like the guys would be, you know, well, we've given 14:21 these talks and we got this digital stuff and then our business cards don't match. 14:25 Do you not thing our business cards should match? 14:29 This, I, yes, I do think the business card should match this. 14:31 I have just the idea. 14:36 And then that was a, a, I just joined this amazing oh, 14:37 maybe oh, my Mac's gonna go to sleep soon unless plugged into a power outlet, so 14:40 You know, that's just totes profresh isn't it? 14:45 So you know, don't worry, talk amongst yourselves a sec, 14:47 hang on, hold your horses. 14:50 [LAUGH]. 14:51 >> Tote profesh, right? 14:52 I'm glad this talk's being filmed as well. 14:55 [LAUGH]. 14:56 Its all right. 14:57 Gotta live. 14:59 Live on the edge. 15:01 2%, wow. 15:02 Anyway, back in business. 15:03 Anyway what was that? 15:05 Rebrand, that's it. 15:06 So I was looking at actually it, it, it happened. 15:08 It was okay then, do it. 15:11 You've, you've not messed up doing the, doing the website. 15:13 You know, I luckily, luckily got a chance to do that. 15:16 So that was another fantastic opportunity. 15:19 That was an massive thing in itself as well. 15:21 How do you take much like the website? 15:23 How do you take 40 years worth of imagery? 15:25 And convey that this is what you do, but not over powering everyone, but 15:29 not relying just on the one set of characters, for example Wallace and 15:33 Gromit, but then not just using new characters that may be not everyone knows. 15:36 Because you do still want wanna reference the the things you created in the past 15:39 that maybe you're known for but you also don't want to be stuck knowing for that. 15:43 Like where'd you sit? 15:46 Where'd you sit in this confusing thing? 15:47 And, and that went back and forth a lot, and 15:49 that was an awful lot of trying to understand what would be right for 15:51 everyone, because the people that give out these cards, it's like what and it's, 15:54 it's, it's like [INAUDIBLE] what is the reason for you giving out? 15:58 What emotion do you wanna elicit and all that stuff, so 16:00 it was it in the end what happened was, the classic, right, this isn't gonna work. 16:02 I'm just gonna do this idea just to get it out of my head, just to prove to everyone. 16:07 Putting every single character we've ever made on a pattern does not work, so 16:11 I few, threw a few on there you know, yeah, it's gonna be a mess. 16:15 I put ten on there. 16:20 That's actually quite nice oh, flipping heck. 16:23 I can guarantee on that. 16:25 And it did so, so in the end with the decision that the only way we 16:26 could get round with hopefully showing this, this love and warmth and 16:29 this stuff that everyone makes that they love making, let's just show everything. 16:32 But, with the ad, advent of wonderfully digital printing, is we could 16:36 have every single person has 18 variations of card in their business card pack. 16:41 They have six fronts with all their details, and 16:46 each six has a different character on then, and then on the back they have 16:48 three different sets of character patterns all formed around the arm and star. 16:52 It did mean that our lovely princess [UNKNOWN] shout out to Rick, 16:56 just sent him about four zillion files, and 17:01 then in return, he sort of went dog for a couple of days, and 17:03 then he just sent me a picture back of a huge pallet of 40,780 business cards. 17:07 You know, when you just go yeah, this is pretty, so did I spell check everything? 17:13 Luckily he didn't get anything wrong. 17:17 This is fantastic. 17:19 so, you know, that was amazing to carry through. 17:20 To start with the digital stuff and then we went, you can't see it, 17:23 but this compliment on the compliment slip says, you look great. 17:25 Why not? You might as well compliment people. 17:27 [INAUDIBLE] concept or not. 17:29 Compliment, right. 17:30 Is that why they're called compliments [INAUDIBLE]. 17:31 Anyway and 17:33 then I just try to make some people feel something that's really important. 17:33 So, any letter that goes out we've got this kit of sticker sheets basically that 17:37 you can just take any, any of the little assemblies of the mouths and faces and 17:41 stick them on letters. 17:45 So, suddenly they're not a letter, they're not a package anymore they, 17:46 you've given them something and then it's a character, it's a think, 17:49 they've been give, you know, if you've got this, this thing in the post from 17:52 Aardman then hopefully you will smile and you will feel something. 17:54 So it was really nice to, to do that stuff and, you know, they are really simple. 17:58 Easy thing, that's literally just a sticker sheet. 18:01 But it's just those little details I find really, really helping. 18:03 And help you make a connection with people. 18:06 And because I sort of had show my excitement for 18:08 these differ, different levels of stuff. 18:13 So it was nice to start just designing, you know, do print. 18:15 Over the years, I have managed to do with the things like been involved in 18:18 photography, just helping out where I can. 18:21 If, if, if, if, if and if it's useful to anyone, I love just saying hey, 18:23 I could snap some behind the scenes pics, or, or be useful. 18:26 And it's, it's so surprising when people know that you do, or 18:29 know you're interested, and know you love something. 18:32 They'll want to share that. 18:35 They'll want you to, to do that. 18:37 So they might ask, 18:39 [UNKNOWN] could you shoot a few pictures, could you shoot some film, and? 18:40 You know, it's fantastic not, not, not having an education, so 18:43 for not having it being my profession you can learn because you 18:46 learn in your own time in your personal projects. 18:50 They also take you forward and 18:52 it just, you're in this wonderful circular world where your, your, your day job or, 18:54 or, or what you get paid to do so if feeds what you do in your personal time. 18:58 And then it's just this, this ongoing spiral and it's fantastic. 19:01 This is a little, a little film I made about [UNKNOWN], 19:03 who's, a no nonsense northerner. 19:06 He's the best bloke in the world. 19:07 That, he's our head model maker. 19:09 And he made a morph morph homage to Tony Hart. 19:10 He's amazing. 19:14 He whipped this up in, like, half a day. 19:14 Just, [SOUND] here we go. 19:16 We'll make a little bit of silver hair. 19:18 We'll make a little tiny paintbrush, incredible. 19:19 You know? 19:21 So, to be surrounded by that. 19:21 That talent and that craft. 19:24 I think that's the thing, 19:25 I think we all, you know, we're pushing pictures around all the time, and 19:26 it's so refreshing to have a bit of tactility and get that where we can. 19:29 I think, we obviously have this massive boom, in sort of like the early 2000s, 19:33 everything's digital, everything's all really sort of futuristic, and 19:36 then we have like the craft resurgences of the late 2000s, 19:40 because we're all sick to death of computers. 19:44 But not I feel like we're just, it just together, do you know, 19:46 I mean it all just sits on a level playing field. 19:50 There's no sort of dying need to do this, dying need to do that. 19:52 It's just craft and digital and physical and digital, can just sit together and I, 19:55 I think that's really awesome, and I'm glad we've got to that point. 19:59 We're talking about personal projects. 20:02 This is, this is what I wanna sort of stress. 20:04 I do loads on my own time, because I'm just excited by it. 20:07 I go under the name of Jamfactory. 20:09 God, I've got 20 minutes left. 20:11 Look at that. I go under the name of Jamfactory cause I, 20:12 I, well, I've got to call it a name. 20:14 It's as simple as that. 20:17 I couldn't think of a cool name at the time. 20:18 I just needed a domain name and went Jamfactory, okay. 20:19 But I like to try my hand at a bit of everything from graphic design to 20:23 characters to products to teach anything. 20:26 Because it's just all pictures and stuff isn't it? 20:29 Again I don't like those divides, just sort of smash the walls down. 20:32 Why not? Because they're just, 20:35 they're only self imposed rules, there are only, we as humans just invented them. 20:36 Well this is this discipline, this is this discipline. 20:41 But that's not in nature, that's, you know what I mean, that's not any movable force. 20:44 Just go no, well I'm gonna take it, 20:47 skateboard and merge it with a book and make it a digital thing. 20:49 You know, you can do that stuff, and that's fantastic. 20:52 So, I like trying my hands at, at stuff and, from, I love toys and 20:54 characters, and I've been fortunate enough to make my own vinyl toy range simply 20:59 because I emailed a toy company, and hello! 21:02 I like toys, can I make a toy? 21:06 And luckily or not luck, you manufacture the situation, 21:09 they were looking to work with someone at the same time. 21:13 And they said yes, and so, I got a toy, which is fantastic! 21:17 Actually, I brought a couple with me, just to give out. 21:19 Just for free. You, sir, look like a nice man, 21:22 you can have one [SOUND] Bosh, there we go. 21:24 Just cuz I like, you know, it really fun making this stuff, like I like channeling 21:28 that inner child, and just bright colors and silliness, because why not, you know? 21:32 I've got no grander reasoning behind that. 21:36 And I still do a lot of photography. 21:39 And this is what's, what's feeding what I'm doing in my day job and 21:41 night job, and I just love merging it all together. 21:44 [SOUND] Oh, hello. 21:46 Sorry yeah. 21:48 You know how I said there's no sound in that video. 21:50 Sorry, there was sound in the video. 21:52 But I just, I don't. 21:54 This is very much a learning curve, very much all the time. 21:55 I don't really know what's happening. 21:58 But I love that process, I love figuring it out. 21:59 You know, it's, it's generally it's just. 22:03 If you don't understand it, it's a setting or it's a, it's a method, it's a, 22:06 you can learn this stuff. 22:11 It's all learnable, you know? 22:12 We're not professing that you can just try open heart surgery, you know? 22:14 I won't just pop into a hospital, go, reckon I'll figure this out. 22:17 Oh, sorry. 22:22 I got that wrong. 22:22 [LAUGH] You know, you're not professing to do that stuff. 22:23 And I forget that I am a jack of all, I usually slide a lot. 22:26 Cuz I, I, I've never found anything that, that replicates it better. 22:29 This is how I like to see all creative endeavors. 22:33 I like to run straight ahead at the thing I don't understand. 22:36 It looks awesome, 'cuz it's pink. 22:39 And then you smash into it at 400 miles an hour. 22:41 You're [UNKNOWN] it, you're upside down, 22:44 you don't know what's happening and then you do it all over again. 22:46 I hope I do this for the rest of my life. 22:49 I really do. 22:51 This doesn't look like repetitive hell to me. 22:51 This looks like just pure enjoyment and I like that. 22:53 I like being a jack of all trades and not knowing what's going on. 22:56 But I have since discovered that there's a better way of describing it, 22:59 it's a polymath. 23:03 I think this is, it's an olde fashioned term, polymath, 23:04 of being sort of not multidisciplinary, its more like literally you are just 23:07 from all these different worlds and you bring them all together and I love that. 23:12 I kind of feel like that's frowned upon now. 23:15 You're educated or instructed down a path and that is what you are. 23:17 I think it can be more than that. 23:21 I think it can be all these things together. 23:22 Like da Vinci, painter, sculptor, artist, you know mathematician. 23:24 [INAUDIBLE] he's everything, he's all these different things. 23:27 It's a lot, a lot of these people, but they seem to stop at a certain time point 23:30 in history and I would love us to bring that back. 23:34 I would love, you know, I'm a, 23:36 I'm a essentially a poor man's polymath, that's what I am. 23:37 That's what a jack of all trades is. 23:40 But I heard, you know, 23:41 you guys are the people that could be the polymaths; you're the smart ones. 23:42 So I really love that, I really love that resurgence to come back. 23:45 Yeah just a shout out to Albert Camus who's an existentialist philosopher, 23:49 novelist, playwright and international goalkeeper for Algeria. 23:53 Not making that up. 23:56 That's totally true. 23:57 How rad is that? 23:58 Oh and he's a member of the French Resistance. 23:59 He's your inspiration, right? 24:01 That's amazing. 24:03 So I'm gonna rocket through this cause I've got 15 minutes left, oh God. 24:05 Right so these are things I really wanna, I feel very strongly about and say yes. 24:07 Cuz look what can happen when you say yes. 24:12 The Turtles meet the Power Rangers, hello. 24:14 And don't wait to be asked. 24:16 I feel very, very, very strongly about pursuing opportunities and, and 24:18 just putting yourself in a yes position. 24:21 Being open to opportunities and or, if that opportunity isn't there, 24:23 you can make it yourself. 24:27 And the thing I want to illustrate about this is, 24:30 I was involved in Grommet [INAUDIBLE] I spoke about it last year a little bit. 24:32 It's essentially a project in Bristol. 24:35 80 5 foot tall dogs. 24:37 Gromit dogs. 24:39 They are all painted by artists on a 10 week trial for the public to enjoy then 24:40 they were auctioned off for charity for the Bristol Children's Hospital. 24:44 Wonderful cause. 24:47 Wonderful project. 24:48 I did anything I could to be involved and 24:49 I was lucky enough to be chosen as an artist. 24:51 I submitted like everyone else, it was just bowled over to, 24:53 to be, to be involved in. 24:56 What happened over the, the period of that I just was so excited to be involved. 24:58 I would do anything to, to, to be involved at any point, to help, to be in it because 25:03 the power that we have as digital creators in any form is we can help people. 25:08 This is the stuff that not everyone knows. 25:12 And having, being a bit of a jack-of-all-trades, and 25:14 we've all got lots of diverse interests. 25:17 Like, you can just use them to help people. 25:18 We're in a really like, fortunate privileged position to sort of 25:20 have this literacy, almost, of, of, [INAUDIBLE] of doing things. 25:23 And also, getting access to figuring out how to do things. 25:28 And, therefore, to help people. 25:30 So it's lovely to be involved in Gromit Leash. 25:31 And I've only shown this video once before at John's conference, last, 25:33 a couple of weeks ago. 25:37 And it's, it's, it's a video of what happened after at the auction. 25:39 So all 80 of these dogs went for auction. 25:43 No one knew what was going to happen at all. 25:44 Are they gonna sell? 25:49 Will they make any money for charity? 25:49 You know, especially myself and others were not famous, big name artists. 25:53 We're just people who love doing it, what's gonna happen? 25:57 And I've got this little excerpt from, from the auction. 26:00 And I kinda wanna show it cuz I wanna show how therefore, how important, 26:03 it really hammered home that going the extra mile and 26:07 just being involved in helping and, and what it matters. 26:12 Let me show you the video. 26:14 I'll probably have a little cry in there. 26:15 And we'll, we'll have a look, then. 26:16 >> It won't last long down in that place. 26:18 Anyway, super dooper, 10,000 times 26, somebody. 26:21 10,000 pounds, yes? 26:24 All right, 10,000, 11,000, 14,000, 16,000, 17 internet, thank you. 26:25 Crack on at 19,000. 26:30 We've got a 20,000, 21,000 on the internet. 26:32 Now 21,000, 22,000. 26:35 Now, 22 thousand. 26:37 Internet bid 22. 26:39 [UNKNOWN] at 22,000 pounds. 26:40 Yes? 26:44 Any more? At 22 thousand then. 26:44 At 22 thousand [UNKNOWN] 23 thousand internet. 26:46 Any more in Bristol at 23,000? 26:49 Gabby will be pleased at 23,000, at 23,000, 23,000, 24,000 now. 26:52 On the internet at 24,000 just back up at 24,000 more for 26:59 the first time on the internet. 27:03 24,000, 25,000 come again at 25,000. 27:05 First time on the internet at 25,000, 27:09 second time on the internet at 25,000 pounds. 27:13 And for the third and last time, I'll need to, hovering, somebody's hovering. 27:17 And the third and last time on the internet is 25,000. 27:21 25,000. 27:25 I'll give you just an opportunity, you lovely generous Internet figures, 27:26 wherever you are. 27:30 With all the, 26,000. 27:31 He has come again. 27:33 Waiting a second or two makes another thousand pounds to add to the grand total. 27:34 For the unleashed 27,000 pounds just a bit of a [UNKNOWN] bit 27:39 of a pause and 27,000 is a bit more hovering. 27:43 You know you don't want to miss it on the internet for 27:49 a bid and you seem to be hovering some more. 27:51 God this is like watching paint dry. 27:55 [LAUGH] [INAUDIBLE] we got a lot of paint dry around here too at 27,000 pounds. 27:57 But it's 27,000 pounds and what do you buy with 27,000 pounds? 28:02 27,000 pounds and he's still hovering. 28:06 He might bid 28,000. 28:09 Do I wait or do I cut him off? 28:10 I don't cut him off. 28:13 [CROSSTALK] I can't cut him off. 28:14 He wants to bid I think. 28:17 He's a long way away. 28:19 He wants to bid. 28:21 Are you going on to 28,000 or not? 28:22 But if you're not, I'm gonna sell it. 28:23 Okay? If you're seeing me 28:25 you've gone 28,000 you see? 28:26 Another thousand pounds. 28:27 [LAUGH] So back to that original internet meme. 28:28 You gotta bid 30,000. 28:31 Come on, internet friends. 28:32 Just buck up. 28:33 This is a lot of people sitting in this room and they want to go home and 28:34 have a cup of tea. 28:36 >> [LAUGH]. >> Or bid for another lot. 28:36 We have 29,000. 28:38 Stop this hovering business and just bid 30,000 or not. 28:40 Yes, you got to bid 30,000 on the internet but for the first time then at 29,000, for 28:43 the second time, 29,000 pounds, you either bid up or not on the internet or 28:48 I'm selling it at 29,000 [NOISE] and it's sold. 28:52 [APPLAUSE] [APPLAUSE]. 28:55 >> Oh my God, I, yeah, I, yeah, [LAUGH] I kind of feel str, strange when I do, watch 28:58 that, and, it's just, and the reason I show it, it's just, oh my god, like, that, 29:04 the only reason that that makes that much money is because this, this, this lovely 29:10 man called Nick Park created a character when he was young because he believed in 29:15 it, cause he wanted to, and the power of this animated animal that doesn't exist. 29:20 Sorry. 29:26 Doesn't exist. 29:27 Doesn't speak, has inspired this, this, connection with people so much so 29:28 that, that then you assemble this group of hundreds of artists and 29:32 hundreds of people wanting to organize and then share. 29:36 And then it can make that money for a children's hospital with a birk like me 29:38 and paints it pink and gold, why would you do that? 29:43 [LAUGH] Why would you ruin a perfectly lovely good dog and make it pink and gold. 29:45 But that was just incredible for me, to be a part of that and. 29:49 That I'll never ever, ever forget that. 29:53 And it just, it just was, like, this is incredible. 29:56 This is incredible to be a part of this. 29:58 And it just reaffirms just how important it is that we kind of 30:00 do stuff that matters, do stuff that matters. 30:03 And then it's just gone mad. 30:05 And just, anything I could do to help out with people would be. 30:07 They were gonna make miniature toy versions of them all, the dogs. 30:10 Oh my God. Anything I 30:12 could do to help make that a possibility to, to go for it, I will. 30:13 Can I do a special packaging version with a gold illustrated and, 30:17 digital number thing, got a little gold. 30:22 You know, can I do that, and then we'll do a special version, and 30:25 then I'll, I'll pop upstairs and ask Nick Park if I can collaborate with him. 30:27 Luckily enough he's the nicest man in the world and 30:30 said yes, which was incredible, I think he's just too polite to say no. 30:32 He's just lovely, he's so nice. 30:35 But that was like a live dream for me. 30:37 So that went mental, and then, drawing a Nick Park character on 30:39 a Nick Park character and Nick Park watching is ultimately terrifying but 30:42 wonderful at the same time, and oh my God. 30:44 And then that just followed through that I would, in my own time of, so 30:46 I took up the designing and the branding and packaging for Gromit and Lee. 30:49 So doing all the box art stuff because I want to. 30:52 And then that's, it sort of flowed into my day job and 30:54 now we're doing all the digital website stuff. 30:57 So I'm now doing the digital design for, for all of Gromit and 30:59 Lee stuff going forward, but I've already done, sort of, the art side of it and 31:03 then the production side, and that sort of flows through. 31:07 So it's kind of gone the other way before and 31:09 that's just fantastic to again have this excitement with. 31:11 Because I'm so into the project, I care what people think, I want them to like it, 31:14 want them to enjoy it. 31:17 Having a webpage full of 80 massive, 31:18 colorful squares of dogs, best bit of design I feel like I've ever done. 31:20 I feel like I haven't done anything else, but look at the squares behind you. 31:23 But it's just so joyous, so, so nice. 31:26 I've, it's really nice that all this stuff sort of flows in and 31:29 then I've got a chance at another Gromit because we wanted to celebrate a year 31:31 since Gromit happened and it was such a positive thing. 31:34 So I did a reverse gold and 31:37 pink that was covered in Illustrative Stastics about how well that auction went. 31:38 So I just any opportunity and I do all this stuff on me own time. 31:43 I don't want any money I don't want, 31:46 I just want to do it there's just no other motive than I. 31:48 What an incredible thing to be involved in. 31:51 I wanna look back when I'm older and say, I, I did that. 31:53 I was a part of that. 31:57 I was a part of this brilliant thing that, that someone has, has created. 31:58 And it's just gone mental, and then we needed other stuff. 32:02 We were doing an exhibition night in Hong Kong. 32:04 And so I was, [INAUDIBLE] I'd love to do a design. 32:06 Can I help? And, and 32:08 cuz they were painting it out there in Hong Kong. 32:09 So I had to do something quite simple that they could replicate or 32:11 design some silly little stickers it would put on a metal roadblock. 32:13 And then they made a robot version for me which is fantastic. 32:16 And then, then this happened. 32:19 So, that's a normal size. 32:21 [LAUGH] Oh my God. 32:24 I could die happy right now. 32:28 It's a giant 4 meter tall Gromit and that was just look again again at it. 32:30 This wasn't, this wasn't manufacturing a situation, this was 32:33 look because basically they wanted us to make a 4 meter version of Nick's, 32:37 as you would because he [UNKNOWN], the incredible man. 32:41 Oscar winning, brilliant, genius, but basically cuz Nick's head's here which is 32:45 like a blue, it's covered in the Gromit wallpaper. 32:49 Cuz he, this dude is so 32:51 big they needed to make it parts and that would mean unsightly join-lines. 32:52 And kind of they thought, well Nick's is gonna be spoiled, this, 32:56 this seamless pattern. 32:59 And then I happened to send them a, a design based around join-lines. 33:00 And, and they were like would you mind if we made yours big and 33:04 Nick, would you mind? 33:07 Cuz Nick's the loveliest dude in the world. 33:08 And he's like, "Yeah, sure." 33:09 And so aah! 33:11 [UNKNOWN] It's coming back to [UNKNOWN] as well. 33:11 Hopefully they're going say well, just weaponize it and 33:15 it will just ship itself back which I think will be quite incredible. 33:17 Would feel like Pacific Rim. 33:20 Be amazing. 33:21 So it's just you never know where it's gonna lead and 33:22 then that's fed into shorten the, shorten the city, so, 33:24 which is happening next year, with, in London and Bristol, actually, 33:26 with giant painted animals and it's just, that, that spreads me out. 33:30 And the reason I think is, and I think all this matters and 33:36 I think this cares because personal projects are personal. 33:39 And the love and heart and 33:43 soul just shines through, and that's why they have heart. 33:44 Because they are personal to you. 33:47 You do them in your own time, because you care about it. 33:49 And then that feeds into your day job. 33:52 And you just don't know where these connections and 33:53 avenues are gonna, are gonna be. 33:55 But I just love that it all just smushes together. 33:57 That's why I'm stoked to be able to [UNKNOWN]. 33:59 You know, stand here today and talk to you about Auburn, about my own stuff. 34:01 But just, that's why this talk doesn't make any sense. 34:05 Because everything is just in all these different, disparate directions, and 34:08 I love that, and I'm proud of that. 34:11 I think that works. 34:13 We don't get pigeon holed into these little, little rules. 34:14 And I haven't got time for 34:17 that stuff, but basically I like to not surpass this stuff, no money, of fun, and 34:18 sometimes it works out and you get to connect with people, which is fantastic. 34:22 But then, I think it's really important. 34:26 I wouldn't explain that. 34:28 But, that it doesn't work out. 34:28 It doesn't work out because I love this quote by Steve Furtick. 34:31 The reason we struggle with insecurity is because we compare our 34:34 behind-the-scenes with everyone else's highlight reel. 34:37 And I totally, totally understand that. 34:39 In this Instagram age. 34:42 Just going oh gosh you're cool. 34:43 Oh you're cool. 34:45 Look at what you're doing, like that's so easy to do that. 34:46 That's not, you don't see the struggle. 34:50 You don't see the 90% where they're just crying on their own in a room which I'm 34:52 sure happens. 34:56 You know you don't see that. 34:57 You don't share that. 34:58 So when you do you know it's this self comparison with people just 34:59 remember that I remember that. 35:02 See when I'm going [NOISE] you know. 35:04 [LAUGH] [INAUDIBLE] Topping that? 35:07 Cryin' over it. 35:10 Anyway, I'm gonna, I'm gonna [INAUDIBLE] because I wanna wrap it up neatly. 35:12 I don't wanna rush. 35:15 Basically, actually, I got four minutes. 35:18 I wanna talk. 35:22 Basically yeah, don't worry about having strengths, or no, 35:24 dont' worry about not having a style. 35:28 I'd love a style. 35:29 We'd all love a style that we're known for and influential for. 35:30 No, man, have strength, have strength in all different disciplines, because 35:32 you don't get called on for that one job that you're particularly suited for. 35:36 You get called on this, and this, and 35:39 this because you're strong at different things, so. 35:41 I probably only say that cuz I don't have a style. 35:44 If I was a style I'd be like, guys it's all about style. 35:46 Find your style. 35:48 [LAUGH] [INAUDIBLE] Anyway so I'm rushing through this. 35:49 It's just that I really wanna, oh my god, I just wanna, I wanna illustrate a point. 35:54 Oh yeah, and as well, like, I was talking about making films and stuff like that. 35:59 I made a film quite a few years ago about bikes and stuff and that was great. 36:03 That was lovely and I learnt loads and 36:07 loads, but that has come full circle again, because I'm now, I've worked on 36:08 a small section of Shaun the Sheep movie that, that we're making at work. 36:12 And that only kind of came about because I've made friends with the director over 36:15 the years and he's like, you, you make films, right? 36:19 He'd, he'd seen the, the little film that I'd shared at work, 36:22 goin' I made this on my own time. 36:25 That's incredible to me, like my, I've got this list of you know, 36:27 things you wanna achieve in your life and definitely, 36:31 have my name in a feature film credit is the top, and it's, this happened, this, 36:33 it's coming out next year and, and, and I still can't get my tiny brain around that. 36:39 And it's a really small involvement, obviously part of a huge crew, but. 36:42 Be around these people to be involved and stuff just because personal projects, 36:46 you know, make you work with new people, make you make new friends and 36:50 forge new friendships and forge new understandings of stuff. 36:53 That's kind of come full circle so. 36:56 [NOISE] Be childlike no childish. 36:59 It's rubbish being childish you know we gotta be adults but. 37:01 Don't forget that inner naivety, that excitement to want to do things and 37:04 to just explore things and not be, you know, not be afraid about making mistakes. 37:07 Make it perfect, make it now, no excuses. 37:11 It's never gonna be perfect. 37:14 The stars will never align unless you force the planets to 37:15 align like Chris says but don't wait for that. 37:18 Just go and make it now. 37:20 Finish it. 37:22 Just finish it, like it's that easy to keep projects hanging on isn't it? 37:24 Just make sure you finish it even if you hate it, because you then, 37:27 you'll have mentally closed it off and we've done something new. 37:30 Get these books, Spot for the Fire by Ian Wharton, and Do Purpose by David Hieatt. 37:33 Both incredible. 37:38 Basically they say everything I'm trying to say now, but 37:39 in a much better eloquent, brilliant way. 37:42 So [UNKNOWN]. 37:44 So if you go his guy was an idiot just after lunch, 37:45 but I, I've read about a good book. 37:47 These guys are fantastic. 37:49 And what I wanna, I've got 1 minute and 34. 37:51 And I throw these in this morning because I want to talk about them. 37:53 Because, well they're incredible. 37:58 Simply put, you know. 38:02 God bless Dicky Altenburg and 38:04 David Altenburg, two incredible men who have done incredible things. 38:06 David is the only man in the world to win a BAFTA in black and 38:12 white, color, HD, and 3D. 38:17 That's incredible, right. 38:21 I was lucky enough to go to the BAFTAs a few years ago and 38:24 he was the guest of honor. 38:27 And I was sitting at the back obviously as far away from all 38:29 the famous amazing people, just stuck in the corner but it was amazing. 38:32 He had a standing ovation when he simply walked to the stage. 38:36 I can't tell you that feeling. 38:40 That is incredible. 38:44 That is simply mind [UNKNOWN] the amount of respect that this guy commands. 38:45 And then God bless, God bless Dickie. 38:50 There was a program about him, obviously he passed away just a few weeks ago. 38:52 There was a program about him on channel 4 maybe a couple of weeks ago and 38:55 the amount of stuff he has done. 38:59 Not only did he start Jurassic Park which is incredible. 39:01 He brought dinosaurs back to life. 39:04 That's pretty rad right? 39:05 You know, he was an actor first and foremost, then he was a director. 39:07 And then the films that he directed, Gandy, 39:10 one of his most famous films won eight Oscars. 39:13 That's why I'm [UNKNOWN] eight Oscars, eight, yeah. 39:17 Eight Oscars in one night, and he apparently, so, this is, 39:21 this, the, the scene where Gandy passes away and there's a funeral precession. 39:25 And because there was no CG at those times, the, 39:29 the crowd scene of 300,000 people, was real. 39:33 And apparently he was calm as anything. 39:38 And he would just be heard talking to the extras going, so 39:41 listen darling, if I could ask you just to walk along there, 39:44 just not look a the camera, that's fantastic. 39:46 Hello darling, he would greet everyone by the word darling. 39:48 How amazing is that? 39:51 He was patron of like 15 charities. 39:52 He was made an honoree this, honoree that. 39:55 Basically, what I'm talking about, about those guys is something that, 39:57 I would love for you, for me, for all of us to create a legacy. 40:03 We all have the capacity to make things, and we all have the capacity to, 40:08 to forge a legacy for ourselves and I would love, I would love, 40:12 love, love to even come close to at least having [INAUDIBLE] or 40:15 even just be honored to have, had a legacy when I grow old. 40:18 You know I wanna be old, I wanna go, I loved doing that, that was fun. 40:22 I hope that made people smile. 40:25 I would love to make things that matter, and 40:27 I hope that you're gonna make things that matter, too. 40:30 Sorry I've had to skip stuff, I'm so excited. 40:31 I'm going to be doing the little speaker thing after lunch. 40:35 No not after. It's after lunch. 40:38 The speaker thing where, where you can come and speak to speakers. 40:39 Just come and, you know, hit me. 40:42 We'll do whatever and stuff. 40:43 Anyways thanks for listening. 40:44 Bye. I love you. 40:45 Bye. >> [APPLAUSE] 40:46
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