Creating for Yourself, Not the Masses1:58 with C.C. Chapman
Defining a scope and creating content for your blog will lead to a focused blog. Make it personal and the content will resonate even more.
So in today's YouTube-hit-obsessed world where everybody's focusing on 0:00 millions of views and thousands of shares, 0:04 I'm going to tell you to do the exact opposite. 0:06 When you're creating content, think about the audience you're creating it for. 0:09 You want to create and blog about content that you yourself 0:14 are interested in and your audience is interested in—not for the masses. 0:17 As you're creating content, think about who your audience is. 0:22 If you're a designer or developer you're already probably writing code 0:26 for a specific audience or maybe an industry. 0:29 Those are the people you're going to be creating content for. 0:32 You can't get too niche. It's okay. 0:35 The biggest mistake I see people do in content marketing 0:38 is they try creating for the masses. 0:41 They get too vanilla. 0:43 Think about the favorite sites you go to everyday. 0:45 They probably focus on a very specific topic, genre, or vertical. 0:47 The same needs to be for your site. 0:52 Figure out who you're going to be creating content for. 0:55 If it's for yourself that's okay. 0:58 If you're focusing more with a personal vibe there's nothing wrong with that— 1:00 maybe harder to attract an audience, but it'll be okay. 1:04 If necessary, creating multiple channels might be the solution— 1:08 setting up multiple blogs, multiple accounts. 1:12 The only problem with that is that it means twice or 3 times the work for you. 1:15 But sometimes it is the best idea. 1:19 Maybe you want to separate your personal on one blog, 1:21 a separate blog for a specific programming language or vertical, 1:24 maybe a third for something else. 1:28 There's nothing wrong with that if it's the best decision. 1:30 That's why sitting down and actually figuring out who the audience 1:32 of your blog is going to be is critical because the worst thing possible is to be 1:36 half-way down the road, building an audience, and then suddenly go, 1:40 "Hey, I'm going to transition over here." 1:43 That means you're starting from scratch, so take the time upfront to figure out 1:46 the content you're going to create, the audience you want to reach, 1:50 and then—and only then—do you actually start the blogging. 1:53
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