Editorial Calendars1:37 with C.C. Chapman
While editorial calendars can keep you on track and create helpful expectations, be careful not to be forced to create content when you're not ready.
Now, we're going to talk about editorial calendars. 0:00 One of the topics that we cover in content rules 0:02 is that you need to embrace that you are a publisher. 0:04 Just like any good publisher out there, whether it's a magazine or a blog, 0:09 they keep a calendar of what content they're going to create. 0:13 The advantage of this is that it keeps you on track, and it pushes you. 0:16 You create expectations. 0:20 You plan out the content you're going to create over the next month, 0:22 the next 2 months, 3 months, 4 months, whatever works for you. 0:26 There is no great solution out there yet that has been created to make this easier. 0:30 A simple Excel spreadsheet will do it for you. 0:34 Figure out over the course of the next few weeks what it is you're going to create. 0:37 May be once a month you're going to create something 0:41 bigger than a typical blog post. 0:43 May be an e-book, may be a webinar, or screencast, something bigger. 0:45 Whatever it is, figure it out for you. 0:50 It'll give you a track to plan out all the content in the upcoming days and weeks 0:52 and give you something to expect and allow you to prepare ahead of time. 0:56 Now, there are also some disadvantages to using editorial calendar. 1:00 People put them as constraints on themselves. 1:04 They think, "Oh my God! If I don't write that blog post 1:06 that I have scheduled, what's going to happen." 1:09 Never forget, the editorial calendar is made for you to keep you on track. 1:12 The public never sees them, so no one else is ever going to know. 1:16 They're great to get your clients on board 1:20 to get them to know the expectations of what's coming 1:22 as great the focus you but don't make them so rigid that you feel turned off by them. 1:25 They're great tool, and it's up to you to figure out how to use them best. 1:32
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