[Build a Business Through Blogging - with C.C. Chapman]

So now we're going to talk about how to actually create the content

that you're going to populate your blog with.

My first bit of advice is to play to your strengths.

Not everybody can create epic videos or take beautiful photography.

Figure out what you're good at and start with that.

There are going to be days when you're not going to want to create content—

it's just human nature.

You're not going to in the mood to do it, and you're going to have to.

And if you're creating content that you're good at, it'll make it a lot easier.

So for me what that means—I think in images.

I think with photography. It's in my DNA. It's how I roll.

When I'm stuck and I don't know what to do one day,

I'll go out and take a picture of something.

I'll take a photo of something on my desk or something in the yard

or something wherever I am on the road, and I will share that

and find a story and write about that photo.

It sounds cliché—it may not sound that easy to you, but that's how I think.

Perhaps with you it's going to start with words.

If that's how you start, start writing—create something.

Maybe it's off topic—it's okay.

But if it's from your heart, if you're inspired by it,

and you're passionate about it, I can guarantee others will as well.