Playing to Your Strengths1:15 with C.C. Chapman
Writing what you know is important in blogging, but relating the content to your strengths and interests will keep it personal and engaging.
[Build a Business Through Blogging - with C.C. Chapman] 0:00 So now we're going to talk about how to actually create the content 0:04 that you're going to populate your blog with. 0:07 My first bit of advice is to play to your strengths. 0:09 Not everybody can create epic videos or take beautiful photography. 0:13 Figure out what you're good at and start with that. 0:18 There are going to be days when you're not going to want to create content— 0:21 it's just human nature. 0:24 You're not going to in the mood to do it, and you're going to have to. 0:26 And if you're creating content that you're good at, it'll make it a lot easier. 0:28 So for me what that means—I think in images. 0:34 I think with photography. It's in my DNA. It's how I roll. 0:37 When I'm stuck and I don't know what to do one day, 0:41 I'll go out and take a picture of something. 0:44 I'll take a photo of something on my desk or something in the yard 0:46 or something wherever I am on the road, and I will share that 0:49 and find a story and write about that photo. 0:51 It sounds cliché—it may not sound that easy to you, but that's how I think. 0:55 Perhaps with you it's going to start with words. 1:00 If that's how you start, start writing—create something. 1:03 Maybe it's off topic—it's okay. 1:05 But if it's from your heart, if you're inspired by it, 1:09 and you're passionate about it, I can guarantee others will as well. 1:11
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