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If you're not telling people about your blog, how will they find you? Promoting what you create is essential to building traffic and a community of your own.
So you've got your blog and you're creating content on a regular basis.
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There is one thing left you have to do
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and for me, this is the hardest part.
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You have to promote what you've created.
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Now I know it may feel over salesy sometimes
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but if you do not promote your work, nobody is going to find it.
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Figure out ways that work for you to promote that you're comfortable with.
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At a minimum, share every piece of content you create
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on all those digital channels we talked about.
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Maybe don't do them all at once.
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Figure out how you're going to share it on Facebook and then Twitter
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or how you going to push it on an Instagram or Google Plus.
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Each of these networks has different properties and ways you can share.
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Don't automate it.
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Don't make it so that when you hit that blog
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and publish button that it goes out everywhere.
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You only have 140 characters on Twitter but you've got a lot more on Facebook.
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Think about that ahead of time. Figure out how you're going to promote it.
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Figure out the different channels you're going to do it on
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and then use the strategy over and over
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every time you create a new piece of content.
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Also, don't forget that you can go back and promote it again.
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I know sometimes I'll create a post first thing in the morning
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and I know that that only hits a certain audience.
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So again in the afternoon or the early evening
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or even the next day, I'll promote it again.
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Just don't get--don't become that guy or that girl.
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Promote in a way that feels natural to you.
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Push it out there, share it, and then when people comment on it,
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be active, say thank you for sharing,
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thank you for coming and commenting on my blog.
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The more interaction you do, the easier this promotion is going to be.
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But if you don't promote, nobody is going to find you.
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So you cannot skip over this part.
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