The Importance of Images2:05 with C.C. Chapman
Images are essential to the life of a blog, especially how it gets found and shared. Finding and creating images to compliment your blog content makes it more engaging and effective.
So no matter who your audience is or what you're going to focus your blog on, 0:00 you need to have images. 0:03 Images power the web. We're humans. 0:06 We see things before we read them. 0:08 We click on things when an image gets our attention. 0:10 And it doesn't matter if you're focusing on writing, video, photography, whatever it is. 0:14 You have to have images in your post. 0:18 Now, how are you going to find those images? Are you taking them yourselves? 0:20 Are there creative common searches you're going to do? 0:25 It's really up to you in what you want to focus on. 0:28 Whenever possible, it's easier to create the images yourselves. 0:30 Take screen captures of the code you're writing 0:33 or do a screencast walk into the design of a site you just did. 0:36 It's really up to you. But if you create it, it's going to get a lot easier. 0:40 It's going to have that personal feel, and plus, 0:44 when they know that you're creating the images that go with your post, 0:47 it adds a certain authenticity to the post and to the content you're creating. 0:50 And again, keep in mind that every post you write, 0:56 no matter what it is, should have an image attached. 0:59 And the reason for that is that you hope 1:02 when people come and consume that content, they're going to share it, 1:05 and every social network out there is going to pull an image and share. 1:08 If you have an image in the post, usually that is the one that would go. 1:13 Otherwise, it's going to scroll your site looking for another image, 1:15 and you don't know what that will be so think about that ahead of time. 1:19 Also, want to get a little adventuresome? Break out a little bit. 1:23 Maybe share photos that are going with your post on other networks. 1:27 Instagram is getting a huge boost lately. 1:30 Think. Is there a way that you can create content and push it out on that channel 1:33 that might be unique and different and thus get you more readership. 1:36 Also, one final thing, by having images in your post, 1:40 it helps drive people to your website through good old fashioned SCO. 1:43 People are going to go out to Google or Beam or whatever search engines 1:48 they want to use and search for things. 1:50 If the images you've put in your posts are tagged appropriately, 1:52 have descriptions to them, it will help in your search results. 1:55 People will think about that very often as well as little things 2:00 that can bring your blog above the others. 2:02
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