Training Wheels2:13 with C.C. Chapman
There are a few "training wheels" bloggers use to help them generate quick and easy ideas, but be sure to avoid them - or don't use them too often.
So just like when we were kids and we got 0:00 on a bike for the first time, we had training wheels. 0:02 So there's some training wheels I want 0:05 to give you for content creation and blogging. 0:06 My hope, is that you will outgrow these as quickly 0:09 as possible, but I want to get you started with them. 0:12 So, as you're looking for things to create, things 0:16 that you can keep in mind for your blog post. 0:18 First and foremost are lists. Everybody loves lists. 0:20 The top 0:24 ten ways to whatever. The five best ways to do this. 0:25 People love that sort of content. 0:30 So you can always start there if you're stuck with something to do. 0:32 Another great tactic is something David Meerman Scott calls news jacking. 0:36 When you get up in the morning, is there any 0:40 topic that you saw that you could write a post about. 0:42 Something that's current events, something that's pop culture, 0:46 something that's going on that people are gonna 0:49 be talking about online today. 0:50 Is there a way that you can news jack that and write a post about it? 0:52 Just keep in mind, be good. 0:56 I've seen people news jack topics that were, should never have been touched 0:59 before, so just think of things that are relevant to you and your audience. 1:02 A final bit of training wheels that always works 1:08 is to link to other people who have audiences. 1:10 They call this link-baiting when it's done inappropriately, 1:13 but it can be used in a very effective manner. 1:16 Did you read something from somebody that you didn't agree with, or maybe you were 1:18 so touched by a piece of content by somebody else that you wanna share it? 1:22 Just make sure when you do this that you link back to 1:26 the person, use the person's name, link to the original post, always. 1:29 Do not copy the post. 1:33 But sharing your opinion about that person and linking to them, 1:35 more often than not, especially if they have a large audience, 1:38 is gonna get their attention. 1:41 Why this works is, perhaps they then tweet it out. 1:43 Perhaps they share it on Facebook and say, hey, look at 1:45 this person over here, what they had to say about me. 1:49 It only works a couple of times. 1:50 If that's all you're doing is using these training wheels for 1:53 your content, people are gonna get sick of it very, very quickly. 1:55 But they're great ways to get you going when you're starting out or 1:59 on those days when you are just not inspired enough to create something new. 2:02 All 2:07 I ask is please, use them only as long as you need and then get off them. 2:07
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