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Social media sites, while valuable for promotion, are still "rented land." Starting your own blog is one way to establish your own dedicated digital foundation.
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So you're probably wondering where to start.
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My advice is you need to establish a digital foundation for you and your business.
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What this means is setting up not only your blog,
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but also setting up profiles on all the relevant social networks.
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Right now, that would include things like Google Plus, Facebook, Twitter,
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maybe Pinterest or Tumblr or other places.
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But you need to have that foundation—if nothing else,
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so that when someone searches for you on that site, they find you.
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Now, keep in mind, all these other sites are rented land.
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You don't control them. In most cases, you don't pay for them.
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So the rules can change. They decide what's allowed on their site.
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This is why you need to have a blog of your own that you control.
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Setting up a blog on your own domain is the most crucial thing to content marketing.
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Then you'll use all these other sites to drive the traffic to your site that you can control.
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By having your domain on a server that you control,
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when you publish content, you know it's going to be there.
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You know the links are not going to change.
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You know that people are going to find you.
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So set up that foundation on all the other sites.
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Share all the content you create on them, but make sure that you have a blog
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that you've set up on your own that you're driving all the traffic to.
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Because at the end of the day, if they're not coming to your site,
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it's going to be a lot harder to hire you, get in contact with you, and give you money,
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which is why we want to do this.
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So set up that blog today and drive the traffic to it.
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