Establishing a Digital Foundation1:27 with C.C. Chapman
Social media sites, while valuable for promotion, are still "rented land." Starting your own blog is one way to establish your own dedicated digital foundation.
So you're probably wondering where to start. 0:00 My advice is you need to establish a digital foundation for you and your business. 0:02 What this means is setting up not only your blog, 0:06 but also setting up profiles on all the relevant social networks. 0:09 Right now, that would include things like Google Plus, Facebook, Twitter, 0:13 maybe Pinterest or Tumblr or other places. 0:16 But you need to have that foundation—if nothing else, 0:19 so that when someone searches for you on that site, they find you. 0:22 Now, keep in mind, all these other sites are rented land. 0:27 You don't control them. In most cases, you don't pay for them. 0:30 So the rules can change. They decide what's allowed on their site. 0:33 This is why you need to have a blog of your own that you control. 0:38 Setting up a blog on your own domain is the most crucial thing to content marketing. 0:43 Then you'll use all these other sites to drive the traffic to your site that you can control. 0:50 By having your domain on a server that you control, 0:54 when you publish content, you know it's going to be there. 0:57 You know the links are not going to change. 0:59 You know that people are going to find you. 1:01 So set up that foundation on all the other sites. 1:03 Share all the content you create on them, but make sure that you have a blog 1:06 that you've set up on your own that you're driving all the traffic to. 1:10 Because at the end of the day, if they're not coming to your site, 1:13 it's going to be a lot harder to hire you, get in contact with you, and give you money, 1:16 which is why we want to do this. 1:21 So set up that blog today and drive the traffic to it. 1:24
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