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What is Content Marketing?1:09 with C.C. Chapman
In this video, author C.C. Chapman explains how blogging fits into the content marketing landscape, and how it can lead to opportunities to build a business.
Build a Business Through Blogging with C.C. Chapman: Introduction to Blogging Deep Dive
Hi. I'm C.C. Chapman, author of Content Rules and Amazing Things Will Happen.
In this video series, we're going to cover an introduction to blogging.
To start with though, you need to understand what content marketing is.
Content marketing is anything that you create and share to tell your story.
Everybody's got a story to tell.
It doesn't matter if you're a designer or a developer
or the guy who runs the pizza shop down on the corner.
All of you have a story to tell
and you're going to use content marketing to tell it to the world.
Content marketing is more important than ever.
Because search engines are how people find you.
What you create, what you share, what's engaging enough to get somebody's attention
is how people are going to come and find you.
Think about the last time you found out something new about somebody.
Maybe you were on Facebook, maybe you were typing a question into Google.
Whatever it is, they came and they found you.
By having a blog where you're creating the content, people are going to find you.
They're going to come to you for business. They're going to come to you for advice.
They're going to keep coming back as long as you keep creating new content.
That's what we're going to talk about in this video series.
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