What is Content Marketing?

Build a Business Through Blogging with C.C. Chapman: Introduction to Blogging Deep Dive 0:00 Hi. I'm C.C. Chapman, author of Content Rules and Amazing Things Will Happen. 0:04 In this video series, we're going to cover an introduction to blogging. 0:09 To start with though, you need to understand what content marketing is. 0:13 Content marketing is anything that you create and share to tell your story. 0:17 Everybody's got a story to tell. 0:21 It doesn't matter if you're a designer or a developer 0:23 or the guy who runs the pizza shop down on the corner. 0:25 All of you have a story to tell 0:28 and you're going to use content marketing to tell it to the world. 0:30 Content marketing is more important than ever. 0:34 Because search engines are how people find you. 0:36 What you create, what you share, what's engaging enough to get somebody's attention 0:39 is how people are going to come and find you. 0:43 Think about the last time you found out something new about somebody. 0:46 Maybe you were on Facebook, maybe you were typing a question into Google. 0:49 Whatever it is, they came and they found you. 0:52 By having a blog where you're creating the content, people are going to find you. 0:55 They're going to come to you for business. They're going to come to you for advice. 1:00 They're going to keep coming back as long as you keep creating new content. 1:02 That's what we're going to talk about in this video series. 1:06