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In this video, author C.C. Chapman explains how blogging fits into the content marketing landscape, and how it can lead to opportunities to build a business.
Build a Business Through Blogging with C.C. Chapman: Introduction to Blogging Deep Dive
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Hi. I'm C.C. Chapman, author of Content Rules and Amazing Things Will Happen.
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In this video series, we're going to cover an introduction to blogging.
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To start with though, you need to understand what content marketing is.
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Content marketing is anything that you create and share to tell your story.
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Everybody's got a story to tell.
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It doesn't matter if you're a designer or a developer
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or the guy who runs the pizza shop down on the corner.
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All of you have a story to tell
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and you're going to use content marketing to tell it to the world.
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Content marketing is more important than ever.
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Because search engines are how people find you.
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What you create, what you share, what's engaging enough to get somebody's attention
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is how people are going to come and find you.
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Think about the last time you found out something new about somebody.
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Maybe you were on Facebook, maybe you were typing a question into Google.
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Whatever it is, they came and they found you.
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By having a blog where you're creating the content, people are going to find you.
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They're going to come to you for business. They're going to come to you for advice.
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They're going to keep coming back as long as you keep creating new content.
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That's what we're going to talk about in this video series.
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