Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll
Preview
Start a free Courses trial
to watch this video
Why keep your thoughts isolated on your own blog? Grow your audience and influence by writing guest posts for other blogs and participating in high profile discussions online.
Follow C.C. Chapman
To learn more about C.C. Chapman, be sure to follow him on Twitter at @cc_chapman or his website at cc-chapman.com. Also, check out his book, Amazing Things Will Happen.
As your audience gets bigger and your blog becomes more popular,
0:00
people may come to you for guest posts.
0:03
What this is, is they want your influence to go to their blog.
0:05
You see this happen a lot with the bigger new sites,
0:10
the bigger sites that focused on a certain topic.
0:13
They may come to you as a thought leader and say,
0:15
"Hey, would you write a guest post for my blog?"
0:17
What's awesome about this is sometimes it means you writing a whole post,
0:20
sometimes they pay you for it, sometimes they don't.
0:23
The best or the easy ones are where they say, "Hey can you give us a quote?"
0:26
because they are doing one of those type of post where--
0:29
the top 10 marketing experts
0:31
or the top 5 things I wish I knew about web design,
0:34
or they want a quote from you.
0:37
The best part is these always link back to your site which helps you with SCO
0:39
and helps new people find you out and builds your audience.
0:43
So whenever somebody comes to you, especially in the beginning,
0:46
always say yes.
0:48
Yes, you're creating content over on somebody else's site rather than your own,
0:50
but in almost all cases, and make sure of this, there's a link back to your site
0:54
which helps across the board.
0:59
So, if somebody comes to you, say yes.
1:00
Down the road, perhaps they are going to come to you and you can charge money,
1:03
but in the beginning, do it for the exposure, do it for the links,
1:06
and do it for the new audience members you're going to get.
1:10
You need to sign up for Treehouse in order to download course files.
Sign up