So no matter what you've been blogging about, 0:00 you're writing on a regular basis. 0:02 Perhaps the next step is to break out beyond the blog 0:04 and actually write your own book. 0:06 Now, the publishing world is going through these epic changes right now. 0:09 The question of traditional versus self-publishing is something that 0:13 everybody is trying to figure out, but you do have options. 0:15 Something to think about is if you're going to go the traditional route, 0:20 you really got to have a solid idea that you can write 60,000 to 70,000 words for. 0:22 Go figure out if you have just a simple idea or something big enough for that. 0:29 Do a book proposal. Send it to a couple of publishers. 0:34 If you're out there at these events and you meet publishers, talk to them about it. 0:37 Say--Hey, I thought about writing a book, what do you think about it? 0:40 The more people you need, 0:43 the more conversations you have, the easier this will become. 0:45 The other option is self-publishing. 0:49 All these platforms now make it possible 0:51 so that if you written the book, you can hit publish. 0:53 The nice thing though, is if you're self-publishing, 0:57 you determine how long it is. 1:00 There is no right or wrong answer. 1:02 While when you think about a hard cover or a paper book, 1:04 how big we're talking about. 1:06 With an eBook, it's as long as you want it to be 1:08 and you can figure out-- 1:10 wow, do I want to make this eBook in power point or keynote. 1:12 It doesn't have to be in Word, you can do pictures and images and videos. 1:15 The options are amazing. 1:19 Our eReaders today, our iPads, and our Kindles. 1:21 What we can do for what is a "book" is changing everyday. 1:24 But once you build enough of an audience 1:29 and you have people who are going to support you, 1:31 when you release whatever it is, your audience will get even bigger 1:33 once you published a book or an eBook. 1:37 Sky is the limit. We can publish as much as we want today. 1:40 The traditional people may force us to put it on book shelves, 1:43 but with the self-publishing route, we can do whatever we want. 1:46 So think about it, may be take your first year of blog post, 1:49 put them together in an eBook and hit publish. 1:53 Sell it for 99 cents or put it out there for free. 1:55 There's lots of options and there's no wrong way to do it, 1:57 but one thing I can tell you, 2:01 if you do put a book out or they're self-published or traditional, 2:03 is gong to open up all the content you create to an entire new audience. 2:06 People who don't read blogs, people who just read. 2:11 I promise you it's going to bring the amount of ??? work 2:15 that you didn't know were there, and in turn, 2:17 they're going to start reading your blog, and your thought leadership 2:19 and your exposure and your content marketing 2:21 is going to be taken to a whole new level. 2:23