So no matter what you've been blogging about,

you're writing on a regular basis.

Perhaps the next step is to break out beyond the blog

and actually write your own book.

Now, the publishing world is going through these epic changes right now.

The question of traditional versus self-publishing is something that

everybody is trying to figure out, but you do have options.

Something to think about is if you're going to go the traditional route,

you really got to have a solid idea that you can write 60,000 to 70,000 words for.

Go figure out if you have just a simple idea or something big enough for that.

Do a book proposal. Send it to a couple of publishers.

If you're out there at these events and you meet publishers, talk to them about it.

Say--Hey, I thought about writing a book, what do you think about it?

The more people you need,

the more conversations you have, the easier this will become.

The other option is self-publishing.

All these platforms now make it possible

so that if you written the book, you can hit publish.

The nice thing though, is if you're self-publishing,

you determine how long it is.

There is no right or wrong answer.

While when you think about a hard cover or a paper book,

how big we're talking about.

With an eBook, it's as long as you want it to be

and you can figure out--

wow, do I want to make this eBook in power point or keynote.

It doesn't have to be in Word, you can do pictures and images and videos.

The options are amazing.

Our eReaders today, our iPads, and our Kindles.

What we can do for what is a "book" is changing everyday.

But once you build enough of an audience

and you have people who are going to support you,

when you release whatever it is, your audience will get even bigger

once you published a book or an eBook.

Sky is the limit. We can publish as much as we want today.

The traditional people may force us to put it on book shelves,

but with the self-publishing route, we can do whatever we want.

So think about it, may be take your first year of blog post,

put them together in an eBook and hit publish.

Sell it for 99 cents or put it out there for free.

There's lots of options and there's no wrong way to do it,

but one thing I can tell you,

if you do put a book out or they're self-published or traditional,

is gong to open up all the content you create to an entire new audience.

People who don't read blogs, people who just read.

I promise you it's going to bring the amount of ??? work

that you didn't know were there, and in turn,

they're going to start reading your blog, and your thought leadership

and your exposure and your content marketing

is going to be taken to a whole new level.