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Crafting an Effective Pitch2:32 with Pasan Premaratne
To conclude this stage, let’s go over a few tips that will help us create a highly effective proposal.
At this point, we know everything we need to know 0:00 to put together our proposal. 0:03 Once you have this proposal prepared, however, 0:05 you still need to pitch it to the prospective client. 0:08 Even if you have a great proposal, you could still lose the job 0:11 by failing to sell it effectively. 0:13 Here are a few pointers to keep in mind 0:16 that will help you come across as a great partner to work with. 0:18 Understand the client and their goals. 0:22 Even before your first meeting with them, 0:25 do as much research on the company or individual that you can. 0:27 Find out about their history and products or even talk to people 0:31 in your network who may have worked with them before. 0:35 The better you understand your client and their needs, 0:38 the higher the chance of nailing the pitch. 0:40 Show clearly how you're going to help them meet their goals. 0:44 This is the core objective of your proposal. 0:47 Don't explain your solutions with technical jargon. 0:50 Go for simple and understandable language. 0:52 What service will you provide that they don't already have, 0:55 and why are you the best person to provide this solution? 0:58 Remember that brevity is king. 1:02 Think of your proposal in terms of an elevator pitch 1:04 rather than a business document, and it will help you get your point across in fewer words. 1:07 You will save valuable time on your end as well 1:12 by creating a succinct pitch rather than a 20-page proposal. 1:15 And clients, who are as busy as you are, will be more likely to go over it. 1:19 Focus on how you can help them, rather than focusing on price. 1:24 Price is important, of course, but if you're providing a great solution, 1:28 you can convince a client to pay your asking price. 1:32 Don't let price get in the way of your main message. 1:35 And be positive and enthusiastic in all your communication, 1:39 whether over e-mail or in person, and your emotion will shine through. 1:43 Show the client that you are eager to work with them 1:48 and interested in helping them with their problems. 1:50 Finally, tailor the pitch to the client. 1:53 It's okay to initially base your pitches off of a template, 1:56 but make every attempt to tailor them to the client. 1:59 Sending tailored pitches is what will differentiate you from the crowd, 2:03 allow you to connect with that client better, 2:07 and gain their attention. 2:09 Now, once you're done with all of this, follow up. 2:11 If a prospective client doesn't respond within a few days, 2:14 do follow up with them in the form of a polite email. 2:17 People are busy, and there's a chance that your e-mail slipped their mind. 2:20 If you still don't hear back, give it about a week 2:23 and send another follow-up e-mail. 2:26 Now, what are you waiting for? 2:28 Get cracking on those proposals. 2:30
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