Campaign Management3:03 with Dan Gorgone
Preparing multiple messages and adapting them for different segments is part of managing a successful email campaign. Then, being able to track the data generated by your emails can let you know how successful your messaging and segmentation efforts have been.
Things to Consider
- Have you created any email campaigns for your business? What were the goals of your campaigns? What did they promote?
- How do you determine the effectiveness of your campaigns? Can you refer to analytics, or do you rely on data from other employees?
You need to sign up for Treehouse in order to download course files.Sign up