Email Lists and Segments3:06 with Dan Gorgone
Every email needs a recipient, but just like social media, it’s not necessarily about the number of people you reach with your message. Building the right lists means finding people who want to receive your content, and it can make the difference between your emails getting read or making it into the trash.
Things to Consider
- What is the current state of your email lists? Where do they exist and how do you manage them? How do you grow them?
- Do you have one giant distribution list, or have you created segments to account for users in different locations, for example?
- Do you send out a newsletter periodically to update users on your business?
- Do your emails include options for users to share the content with others, either by forwarding the message or sharing the content on social networks?
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