Public Relations

Social media can be a powerful way to reach everyday customers and prospects. 0:00 However, you can also show you a content with members of 0:04 traditional media to create additional buzz. 0:07 Public relations has been around for a long time. Its value is just as strong as today. 0:10 The first thing you might think of when you hear the term PR is writing press releases, 0:16 but don't assume because your company is just starting out that you don't need to create any. 0:21 Large or small, companies can benefit greatly from sharing 0:25 official corporate information to press releases. 0:29 Whether you have a new product announcement, business partnership, 0:32 or other significant achievement, publishing this content through official channels 0:35 means it can be shared by media sources across the web, 0:40 thereby, improving your SEO and overall findability. 0:43 Reaching out to members of the media in your industry can lead to opportunities 0:47 to share your work with them, or to perhaps be featured or reviewed in their publications. 0:51 There are a number of online services that provide details on editorial calendars. 0:56 They can tell you when certain media will be writing stories about specific subjects. 1:01 If you see one that matches what your company does, 1:06 this can be an opportunity to connect and get some exposure. 1:09 While you're at it, consider the value of reaching out to blogs and other 1:12 industry sites that featured guest posts from industry professionals. 1:16 If there's a site that features products and services similar to your own, 1:20 offer to write a guest blog post giving your take on an issue or sharing your expertise. 1:24 One great benefit of reaching out like this is connecting with their audience. 1:30 They would certainly be relevant to your desired target market. 1:34 So these opportunities can lead to many new leads. 1:38 Managing public relations is also about maintaining your reputation. 1:41 It's vital to monitor online content to know what people are saying about you 1:46 especially if anything negative comes up. 1:50 Be sure to thank supportive users, but you must also address concerns quickly 1:53 and honestly, providing as much information as possible while maintaining an official tone. 1:57 One way to monitor content about you and your company is to set up a system of alert. 2:03 For example, you can set up a Google alert to email you 2:08 whenever your company name is mentioned online. 2:11 You can also use various apps to monitor social platforms and set up automatic searches 2:14 to identify any content that includes references to you and your products. 2:19 The idea is not to stamp out anything negative about you-- 2:23 it's to respond swiftly and honestly, and showing again that you're listening to the people. 2:26 Your public relations efforts can help you spread the word about your business 2:33 and improve your reputation with influential members of the online community. 2:36 So create content with these efforts in mind and be proactive 2:41 about promoting and protecting your brand. 2:45