Social Analytics

While it's easy to get started on social media platforms, 0:00 it may take months to develop a significant following. 0:03 We can't all have millions of followers right off the back, so try not to get frustrated. 0:06 Stay active, keep creating content, make connections, 0:11 and reach out to influencers you've identified, 0:15 and as time goes on, the level of engagement should increase. 0:18 Measuring the interactions you have across each network by using their built-in 0:22 notifications and tools is a good way to start tracking your numbers. 0:27 Blog comments, replies and re-tweets on Twitters, likes and 0:31 shares on Facebook, and other interactions on other platforms 0:35 show what content is resonating with your audience. 0:39 To learn more, compare the engagement for each update, looking at the numbers 0:43 and trying to discover a pattern. 0:48 For example, updates about a certain subject or product may generate the most comments. 0:50 Photo or video updates might get the most shares, 0:56 and tweets on certain days may somehow get replied to most often. 0:59 Paying attention to these stats can help you adjust your publishing schedule 1:03 and how you create your content. 1:07 As you move forward, you may find the amount of data overwhelming 1:11 or the free tools on each network insufficient for your needs. 1:14 If you've already installed the tool like Google analytics on your site, 1:18 this can provide some insight into the effectiveness of certain social media efforts. 1:22 Tracking which networks are generating the most traffic back to your site, 1:26 sending those users to trackable landing pages, or including codes inside those links 1:30 can make it easier to see how effective each strategy is. 1:36 There are additional tools--some free, some paid--that provide more detailed stats and insight 1:39 such as edgerank for Facebook content or all in one solutions like Hubspot. 1:46 No matter what tools you use, getting a handle on these numbers 1:53 can help you adjust your marketing and can also help you make money 1:56 because knowing how many users interact with your content can allow you 2:00 to set prices for perspective advertisers on your site, blog, and other channels. 2:05 Regardless of which social network you operated on, you'll need to monitor 2:11 the health of each one and gauge the value your new users get out of them. 2:15 You must stay invested in your presence on each network, continually providing 2:19 quality content to keep your followers interested, and listening to their responses 2:24 and concerns so they remain invested in what you're doing. 2:29