Social Analytics2:33 with Dan Gorgone
Measuring the interactions you have across each social network by using their built-in notifications and tools is a good way to start tracking your numbers. As you move forward, you may find need additional levels of detail, and more tools are available to help you.
While it's easy to get started on social media platforms, 0:00 it may take months to develop a significant following. 0:03 We can't all have millions of followers right off the back, so try not to get frustrated. 0:06 Stay active, keep creating content, make connections, 0:11 and reach out to influencers you've identified, 0:15 and as time goes on, the level of engagement should increase. 0:18 Measuring the interactions you have across each network by using their built-in 0:22 notifications and tools is a good way to start tracking your numbers. 0:27 Blog comments, replies and re-tweets on Twitters, likes and 0:31 shares on Facebook, and other interactions on other platforms 0:35 show what content is resonating with your audience. 0:39 To learn more, compare the engagement for each update, looking at the numbers 0:43 and trying to discover a pattern. 0:48 For example, updates about a certain subject or product may generate the most comments. 0:50 Photo or video updates might get the most shares, 0:56 and tweets on certain days may somehow get replied to most often. 0:59 Paying attention to these stats can help you adjust your publishing schedule 1:03 and how you create your content. 1:07 As you move forward, you may find the amount of data overwhelming 1:11 or the free tools on each network insufficient for your needs. 1:14 If you've already installed the tool like Google analytics on your site, 1:18 this can provide some insight into the effectiveness of certain social media efforts. 1:22 Tracking which networks are generating the most traffic back to your site, 1:26 sending those users to trackable landing pages, or including codes inside those links 1:30 can make it easier to see how effective each strategy is. 1:36 There are additional tools--some free, some paid--that provide more detailed stats and insight 1:39 such as edgerank for Facebook content or all in one solutions like Hubspot. 1:46 No matter what tools you use, getting a handle on these numbers 1:53 can help you adjust your marketing and can also help you make money 1:56 because knowing how many users interact with your content can allow you 2:00 to set prices for perspective advertisers on your site, blog, and other channels. 2:05 Regardless of which social network you operated on, you'll need to monitor 2:11 the health of each one and gauge the value your new users get out of them. 2:15 You must stay invested in your presence on each network, continually providing 2:19 quality content to keep your followers interested, and listening to their responses 2:24 and concerns so they remain invested in what you're doing. 2:29
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