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Social Analytics

2:33 with Dan Gorgone

Measuring the interactions you have across each social network by using their built-in notifications and tools is a good way to start tracking your numbers. As you move forward, you may find need additional levels of detail, and more tools are available to help you.

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    While it's easy to get started on social media platforms,

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    it may take months to develop a significant following.

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    We can't all have millions of followers right off the back, so try not to get frustrated.

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    Stay active, keep creating content, make connections,

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    and reach out to influencers you've identified,

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    and as time goes on, the level of engagement should increase.

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    Measuring the interactions you have across each network by using their built-in

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    notifications and tools is a good way to start tracking your numbers.

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    Blog comments, replies and re-tweets on Twitters, likes and

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    shares on Facebook, and other interactions on other platforms

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    show what content is resonating with your audience.

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    To learn more, compare the engagement for each update, looking at the numbers

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    and trying to discover a pattern.

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    For example, updates about a certain subject or product may generate the most comments.

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    Photo or video updates might get the most shares,

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    and tweets on certain days may somehow get replied to most often.

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    Paying attention to these stats can help you adjust your publishing schedule

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    and how you create your content.

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    As you move forward, you may find the amount of data overwhelming

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    or the free tools on each network insufficient for your needs.

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    If you've already installed the tool like Google analytics on your site,

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    this can provide some insight into the effectiveness of certain social media efforts.

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    Tracking which networks are generating the most traffic back to your site,

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    sending those users to trackable landing pages, or including codes inside those links

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    can make it easier to see how effective each strategy is.

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    There are additional tools--some free, some paid--that provide more detailed stats and insight

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    such as edgerank for Facebook content or all in one solutions like Hubspot.

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    No matter what tools you use, getting a handle on these numbers

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    can help you adjust your marketing and can also help you make money

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    because knowing how many users interact with your content can allow you

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    to set prices for perspective advertisers on your site, blog, and other channels.

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    Regardless of which social network you operated on, you'll need to monitor

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    the health of each one and gauge the value your new users get out of them.

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    You must stay invested in your presence on each network, continually providing

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    quality content to keep your followers interested, and listening to their responses

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    and concerns so they remain invested in what you're doing.

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