Publishing Videos2:09 with Dan Gorgone
When your marketing video has been completed, it’s time to publish that content. If you’ve prepared, you’ll have a strategy in place regarding when, where, and how your video will make its debut online. There’s just a couple of things to remember before you let your video be seen.
Things to Consider
- Does your company have an account or channel on YouTube or Vimeo?
- Do your competitors provide video updates on their website or social networks? Do those posts generate engagement from users?
- Do you foresee an opportunity to add video content to an existing campaign, or to existing content? Would video make the content better, or easier to understand?
When your marketing video has been completed, 0:00 it's time to publish that content. 0:03 If you've prepared, 0:05 you'll have a strategy in place 0:07 regarding when, where, and how your video will make its debut online. 0:09 There's just a couple of things to remember 0:13 before you let your video be seen. 0:16 Don't forget to add your branding. 0:19 Whether you add your logo at the beginning or the end 0:21 or even a watermark in the corner, 0:24 somewhere there must be an indication of who the video represents, 0:27 so when people view it they'll know how and where to find you. 0:31 Videos are great to share on social networks, 0:35 but like any other piece of promotional content, 0:38 they should always lead back to your website 0:41 for conversions. 0:43 In addition, if you publish on a site like YouTube 0:45 or Vimeo, you'll be presented with a number of fields 0:48 to add metadata for your video. 0:51 Provide complete information, including keywords 0:54 and your website URL, 0:56 as users may search for content like yours, 0:58 and you want to ensure they'll find it. 1:01 One last thing, 1:04 if you're hoping for your video to go viral, 1:06 don't plan on it. 1:08 Viral videos cannot be engineered. 1:10 They're more like natural phenomena. 1:13 You never know exactly when it'll occur, 1:16 but when all the variables are just right 1:18 it'll happen when you least expect it. 1:21 Instead, keep in mind the true goals 1:23 behind marketing videos. 1:26 You want them to be seen by your target audience 1:28 where there's an increased chance that people will take action 1:32 and visit your site, connect with you, 1:35 perhaps even make a purchase. 1:38 Always keep a focus on your goals and strategy 1:41 when considering the video channel of marketing. 1:44 Why create these videos? 1:48 What is the expected return? 1:50 Revenue? Awareness? Followers? Influence? 1:52 Or, all of the above? 1:55 As you create more videos, 1:57 monitor the results to see how effective they are. 1:59 This will give you insight into what new videos to produce in the future 2:02 and how to share them. 2:06
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