Stages of Production3:09 with Dan Gorgone
No matter what kind of video you’re producing, many aspects of a successful production are the same. As such, there are three basic stages to all video productions you can consider when planning and organizing your video shoot.
Things to Consider
- Do you have a location where you could shoot a video that you control, such as an office, conference room, or outside location?
- Would one of your videos require you to script out the content, or could it be more improvised (e.g. interviews, conversations)?
No matter what kind of video you're producing 0:00 many aspects of a successful production are the same. 0:03 As such, there are 3 basic stages to all video productions, 0:06 you can consider when planning and organizing 0:10 your video shoot. [clapperboard sound] 0:13 Pre-production is the period of time 0:17 when you prepare everything, 0:19 from writing your script, making arrangements for locations, 0:21 schedules, actors, equipment, 0:24 and, especially, your budget. 0:27 This also includes creating any special elements 0:29 that will be featured in the video, 0:32 such as props, signs, and other materials. 0:34 Many video productions are successful 0:37 because the people responsible 0:39 prepared well, 0:41 which means that pre-production is incredibly important. 0:43 Production is when you shoot and create 0:47 all of the pieces that make up your video. 0:50 Every piece needs to be accounted for 0:53 in the script you prepare, 0:55 so when it comes time to shoot 0:57 you know where to go, who is in it, 0:59 what materials and equipment you need, 1:01 and exactly what you need to get done. 1:03 Post-production is the part of the process 1:07 where you take everything you've created 1:10 and piece it together, arranging it into its final form. 1:12 Editing video and audio together 1:16 while adding your branding, graphics, music, and other elements 1:18 gives it a polish that sets it apart from competitors. 1:21 So, here are some tips for your own production. 1:26 If you've never produced a video before, 1:30 do a test video to get yourself acclimated with the process. 1:32 Create something short and simple and you'll see how things look 1:37 on camera, what it takes to get the shots you need, 1:40 and how to piece things together when you edit. 1:42 It won't take long to see how things like lighting, sound, and editing 1:46 can truly make or break a video. 1:51 When you're ready to shoot, 1:53 create a schedule for yourself 1:55 so you don't fall behind. 1:57 You want to make sure you get the best footage possible, 1:59 but keep your timeline in mind 2:01 and be ready to move forward once you've got what you needed. 2:03 Also, prepare for problems 2:07 along the way. 2:09 Do you have control over your location? 2:11 And if not, who does 2:13 and how do you contact them? 2:15 Who will bring the equipment and run it? 2:17 Do you have all the supplies you need, 2:20 including access to things like power 2:22 or extra batteries? 2:24 And, ultimately, who is in charge at your shoot? 2:26 Someone has to make decisions, 2:30 especially if problems arise. 2:32 So, make sure everyone is clear 2:34 about who's calling the shots. 2:36 Finally, after shooting is done 2:39 and editing is underway, 2:41 you should begin to have a sense 2:43 about what your finished product will look like. 2:45 If you've outsourced your production, 2:47 stay on top of things and make sure you know what you're getting, 2:49 but understand that editing can be a complex process. 2:52 If it's not coming along as expected, 2:56 you might have to redo parts of the video, 2:58 but as long as you've prepared and executed 3:01 according to your plans, 3:04 your video should come to life as expected. 3:06
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