Video Content3:55 with Dan Gorgone
Video marketing offers a unique way to reach potential customers, but like any strategy, one must have a clear idea how this medium will benefit one's business efforts.
[Treehouse] 0:00 [Business Bay Stage 6: Video Marketing with Dan Gorgone] 0:02 Amidst the various marketing channels and content types 0:07 there's something quite unique 0:10 about marketing with video. 0:12 Producing something that users can sit back and experience rather than read 0:14 means engaging people in a totally different way. 0:19 It can shorten the amount of time it takes to influence, 0:23 and video content can be accessed on screens 0:26 large and small, stationary and mobile. 0:29 SEO has been changed as well, 0:33 as search engines now feature videos 0:36 in search results. 0:38 So, as a business owner 0:40 you have to ask yourself, 0:42 Why not produce a video for your business? 0:44 Well, before you turn on that camera 0:58 you have to know what you're going to shoot and why. 1:00 If you don't, you may end up spending time and money 1:04 you can't afford on something that may not have the right impact 1:06 on your business. 1:09 The best way to move forward with a video project, 1:11 like any other, is to have a clear idea 1:13 of what you want to create 1:16 and how it will benefit you. 1:18 How can a video help potential customers 1:20 become actual customers? 1:23 How can it help you communicate with your clients, 1:25 investors, or the media? 1:28 How will this help you make money? 1:31 Marketing videos aren't just commercials. 1:34 They can reveal how your products and services work 1:37 and what kind of company you are. 1:39 So, consider what the following types of videos 1:41 can do for your business. 1:44 Highlights of your website or app, 1:47 especially showing off cool features, 1:49 awesome gameplay, amazing graphics, 1:52 and anything else worth showing. 1:54 Detailed walkthroughs of websites, apps, 1:57 even your office or location, 1:59 show users how it all works 2:01 and remove any fears or questions they might have. 2:03 Customer testimonials with real people offering feedback. 2:06 This shows that people use your services successfully, 2:10 allowing potential customers to identify with your user base. 2:14 And, videos just for fun to celebrate milestones, 2:18 holidays, or just your sense of humor. 2:22 These videos can be a nice bonus for users 2:26 following your blog or social accounts, 2:28 and they can be fun to share. 2:30 Like other marketing content, 2:33 you'll want to prepare for how and when to release it 2:35 as it should fit in with your other efforts on social media, 2:38 email, and your website. 2:41 If your business calls for it, you could certainly make plans 2:44 to produce a regular video podcast 2:47 on a weekly or monthly basis. 2:49 Perhaps, with each episode you document the process 2:51 of developing an upcoming release, 2:54 answer customer questions, 2:57 or give an 'inside look' at your company. 2:59 This video content can also be integrated 3:01 into a campaign. 3:03 So, you do have lots of options. 3:05 If you're still unsure about what videos to create, 3:07 as always, check the competition. 3:10 Research them on their own websites, Facebook pages, 3:13 and video platforms, like YouTube and Vimeo. 3:16 Do they have videos online? 3:19 And, do any of them seem to generate lots of views, 3:21 comments, and other engagement? 3:24 Whether or not they do, this is an opportunity 3:26 to gain a strategic advantage. Why? 3:29 Because you can take these ideas 3:32 and provide your own personal creative touch. 3:34 Don't set out just to make another video 3:38 that will be lost amongst the competition 3:40 in search results or social networks. 3:42 Make it compelling. 3:44 Give it a spark that adds your own unique flavor 3:46 and makes people want to learn more 3:48 about you and your business, 3:51 and then, spread the word. 3:53
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