[SOUND].

Building our initial product or service, as hard as it seems, is the easy part.

Getting customers can be far more difficult in most cases.

When exploring our business model,

one of the sections of our canvas that we explored was customer relationships.

Now we defined out customer relationship activities,

as any interactions we have with our customers.

And we broke down these interactions in to activities that bring in new customers,

keep them happy, and

finally activities that allow us to maximize our relationship with them.

We can break this down in to a more specific process using a funnel.

The customer relationship process for

a new business can be broken down into three distinct stages.

Get customers, keep customers, and grow customers.

In this stage of our business, our goal is to get as many customers as we can, so

we're going to be focusing on the get customers section of the funnel.

Our strategy, as shown on the funnel, is acquisition and activation.

What do each of these mean?

Customer acquisition focuses on getting as many customers to our website or

landing page, so that they become aware of our product or service.

Since the number of people who end up on our site and don't buy the service would

be very high, we need to bring in a crazy amount of people to our site so

that our conversion numbers are solid.

In customer activation,

we implement strategies that encourages the user to get plugged in with us.

This can be through downloading some information, signing up for

our free trial, and a bunch of other activities.

The goal here is to capture our customer information so

that we can contact them later to engage with them.

There are different things we can do in the acquisition and

activation stages to get our customers into the fun.

So let's get started.