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Marketing activities focus on different stages in a customer lifecycle. In this video, we're going to break down our marketing activities and focus on ones that help our early stage business.
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Building our initial product or service,
as hard as it seems, is the easy part.
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Getting customers can be far more
difficult in most cases.
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When exploring our business model,
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one of the sections of our canvas that we
explored was customer relationships.
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Now we defined out customer relationship
activities,
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as any interactions we have with our
customers.
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And we broke down these interactions in to
activities that bring in new customers,
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keep them happy, and
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finally activities that allow us to
maximize our relationship with them.
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We can break this down in to a more
specific process using a funnel.
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The customer relationship process for
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a new business can be broken down into
three distinct stages.
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Get customers, keep customers, and grow
customers.
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In this stage of our business, our goal is
to get as many customers as we can, so
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we're going to be focusing on the get
customers section of the funnel.
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Our strategy, as shown on the funnel, is
acquisition and activation.
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What do each of these mean?
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Customer acquisition focuses on getting as
many customers to our website or
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landing page, so that they become aware of
our product or service.
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Since the number of people who end up on
our site and don't buy the service would
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be very high, we need to bring in a crazy
amount of people to our site so
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that our conversion numbers are solid.
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In customer activation,
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we implement strategies that encourages
the user to get plugged in with us.
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This can be through downloading some
information, signing up for
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our free trial, and a bunch of other
activities.
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The goal here is to capture our customer
information so
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that we can contact them later to engage
with them.
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There are different things we can do in
the acquisition and
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activation stages to get our customers
into the fun.
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So let's get started.
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