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Defining Your Target1:56 with Dan Gorgone
Who will use your product or service? Identifying your target market is a key step in your marketing process, and there are a number of places to find data that can get you started.
Things to Consider
- Who uses your product or service?
- Why do people use it? What goals are they trying to accomplish by doing so?
- Do you have demographic data about your user base? If so, what kind of people are regular customers? Which ones are not?
- Are you taking demographic data into account when you create marketing materials or content? If so, how?
Now that you've created your game-changing web app or product,
you need to figure out who's going to use this thing.
Identifying your target market is a key step in your marketing process.
Now, it would be awesome if everyone purchased your product,
used it all the time, and recommended it to all their friends.
Life would be a breeze.
But realistically, 100% user adoption is not possible
and it's unnecessary.
Identifying the right target market allows you to create and modify content
and other messaging to appeal to their specific needs, wants, and desires,
and this process is called market segmentation.
It requires research to answer some key questions.
Who would use my product?
What goals are they trying to accomplish by using it?
And how can you help them reach those goals?
If you already had users or customers,
you might consider conducting a poll or survey.
Getting their perspective is very helpful to let you know
if you've been appealing to the right people and if you need to make any changes.
However, if your company is just starting out,
figuring out who to market to can be accomplished
by looking at your competitors' stats.
Sites like Quantcast and Alexa can provide data
regarding the user base of your competitors' sites,
answering some simple but very valuable questions
like is their user base male or female, young or old,
college educated, and what's their household income?
In some cases you can also see what additional sites those users visit,
giving you some more data about the behavior of your ideal target
and perhaps where to advertise and find partners.
So in the end what you'll have is a good idea about what users are in the marketplace
and who you should target.
You'll need to remember this information moving forward,
as it will help you appeal to these potential customers.
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