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Digital Marketing1:38 with Dan Gorgone
Marketing is the key to finding customers, but to begin any digital marketing strategy, you’ll need to establish an online presence first. Target your customers well and anticipate their needs, and you'll have a successful online business.
Things to Consider
- Does your company have an online presence? If so, where is it represented?
- Have you seen your company's presence on social networks?
- Have you viewed your company's website on mobile devices?
- How does your online presence compare to that of your competitors?
[Business Bay - Stage 4: Marketing Basics with Dan Gorgone] [treehouse]
If you want to start finding customers, they need to easily find you.
Marketing is the key.
But to begin any digital marketing strategy, you'll need to establish an online presence first.
Many people used to believe that building a website was all you had to do
to be successful online.
However, search technology and ways of accessing content have evolved,
and social networks have taken marketing to a whole new level of competition.
Establishing an online presence means getting yourself seen and found
across multiple channels.
From websites to social networks, from laptops to mobile devices,
you must prepare your content to be found by the potential customers
you hope to do business with.
But who are they and how do you find them?
We can't just market to the entire world thinking that everyone will be interested.
We must target our potential customers and anticipate their needs.
We must strive to make a connection with our audience
and be clear and honest about who we are and what we do.
Today's online users are very savvy, and they aren't interested in being marketed to.
They want to make connections that are worth their time.
So building trust is vital,
and to do this, we must understand who our customers are
even if we haven't met them yet.
It's also important to note that these customers will find you from multiple devices
and potentially from anywhere in the world.
So let's begin our journey into the world of digital marketing.
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