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Keywords1:46 with Dan Gorgone
Identifying relevant keywords and phrases to use within website content will allow you to speak your users’ language and appeal to their specific needs.
Keyword Research Tools
If you're looking to do keyword research for your site, some recommended tools include:
Things to Consider
- Have you researched the keywords and phrases that are most relevant to your company?
- Have you included keywords and phrases in a natural way throughout the content on your site?
When a search engine first looks at each page of a
website, it will evaluate it based on the code and the text.
It needs to see text to understand what you're talking about.
Therefore, you need to ensure it's as effective as possible.
Identifying relevant keywords and phrases will
allow you to speak your user's language.
And appeal to their specific needs.
The more you use these terms on each page,
the more visible your site will become in search engines.
And it will increase the chances of your site being found.
However, this doesn't mean you should load up every page with these terms.
Keywords must be used naturally and languished throughout the site.
Over use may result in your website text becoming
awkward and unnatural, lowering the SEO value of your site.
So, think of it this way, if what you
have written doesn't make sense to a human being.
It won't to a search engine either.
Now this all leads to an important question.
If keywords and phrases are so important, how do you know which ones to use?
With some research and practice, you can
identify what your users will be searching for.
And how to bring them to your site instead of a competitor's.
So you can conduct some basic keyword research that
will help you discover which keywords are most competitive.
And which ones might offer you an advantage.
Later on, once you start using analytics, you'll be able
to see which keywords are working best on your site.
Allowing you to target better keywords for organic, and perhaps, paid search.
For now, one of the best ways to ensure the
value of your site is to keep producing relevant content.
And over time, it will benefit your site as a whole.
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