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Understanding activities, resources and partnerships completes my business model and allows us to form a coherent strategy around how we're going to execute on our business. We will use the information from these sections to further flesh out our business plans.
All right.
0:00
So, moving on, I need to take a look at
what are [SOUND] some of the important
0:01
activities I need to undertake so that my
business model is a success.
0:04
Right?
0:08
We talked about this.
0:09
This is a good exercise to undertake
because it unearths some activities that
0:10
provide lots of secondary benefits, but we
don't really see it at first.
0:14
The core activities I need to undertake
are web design and
0:19
development since that's my main value
proposition.
0:22
I also need to keep the business running,
so bookkeeping is important.
0:25
Direct marketing is also a core activity
as it keeps the leads coming in.
0:30
The reason I say direct marketing is
because we can have
0:35
indirect marketing activities too.
0:38
Now, other than my core activities,
0:41
I have secondary activities that
indirectly help our business.
0:43
Education is an important one.
0:47
I need to stay up-to-date so
0:49
I can always be ahead of my competition in
terms of technology and solutions offered.
0:50
I also need to stay up-to-date with
current trends so
0:56
that my designs look decent.
0:59
Another key activity is establishing
myself as a thought leader.
1:01
This leads to great word-of-mouth
marketing and increased opportunities.
1:06
So I'm going to make blogging and speaking
at conferences a priority.
1:10
Another activity that I need to carve out
time for is networking.
1:15
Finally, getting my legal stuff in order
is a crucial component of succeeding in
1:19
this space.
1:24
I need to have my business set up to
protect myself and all the paperwork,
1:25
like contracts and proposal docs,
templated and ready to hand to my clients.
1:29
Now, the reason that I'm listing all these
activities even though it
1:35
may seem slightly silly to list blogging
in my business plan
1:38
is because I need to carve out resources
for it, time and money.
1:42
Now, in doing so,
1:47
I get a better picture of what I'm getting
into with my business plan.
1:48
[SOUND] Once I know my key activities, I
can put together the resources I need.
1:51
My core activities are web design and
development, so
1:57
I need hardware and all sorts of software.
2:00
I should list out all the relevant
subscriptions and
2:03
services that I am going to pay for.
2:06
Things like Basecamp, and Adobe Creative
Cloud, and Typekit, and so on.
2:08
This will help me assess my costs later
on.
2:12
I'm also going to need software to keep my
books in order and for
2:15
my different marketing activities.
2:18
Now, I'm not listing out resources for
some of the activities like legal stuff
2:21
because I'm going to form key partnerships
in those areas.
2:25
It's a lot easier for me to pay someone
else to do it.
2:28
Key partnerships in my situation are going
to be legal and possibly financial if I
2:32
decide that I'd rather have a CPA handle
my books rather than use software.
2:37
[BLANK_AUDIO]
2:41
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